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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

609 Wix Beauty Tools Stores: Stats & Market Data (2026)

609 active Wix stores fall into the Beauty Tools segment, with 83 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
74%
Contact info
Total Stores
609
Active Wix stores
New (30d)
83
Newly added in the last 30 days
Avg. Products
50
Among 603 stores with catalog data
Avg. Price
$126
Among 384 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

78 39 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

83 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 197 · 33%
10-49 273 · 45%
50-199 104 · 17%
200-999 27 · 4%
1k-4.9k 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
4% coverage
Apparel & Accessories
3% coverage
Home & Garden
3% coverage
Education & Courses
2% coverage
Arts & Entertainment
1% coverage
Electronics
1% coverage
Books & Literature 3 Food & Beverages 3 Jewelry & Watches 3 Adult 2 Business & Industrial 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 50 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 177 · 46%
$25-$49 95 · 25%
$50-$99 61 · 16%
$100-$199 13 · 3%
$200-$499 18 · 5%
$500+ 20 · 5%
Store currencies
USD 298 EUR 70 GBP 66 CAD 55 AUD 23 BRL 16 NZD 8 HKD 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $126 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (67%), Facebook (52%), TikTok (12%).

Instagram
67%
Facebook
52%
TikTok
12%
Twitter / X
9%
YouTube
9%
Pinterest
8%
LinkedIn
5%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

11 products $18 avg 3 ads
Beauty & Cosmetics brow bar eyebrow shaping
73 products $5 avg 1 ads
Beauty & Cosmetics natural cosmetics montreal artisanal beauty products
203 products $210 avg
Beauty & Cosmetics Education & Courses aesthetics training beauty courses
233 products $52 avg
Beauty & Cosmetics beauty products salon supplies
84 products $36 avg
Beauty & Cosmetics skincare beauty services
22 products $2 avg
Beauty & Cosmetics cosmetics online beauty products
86 products $12 avg
Beauty & Cosmetics false eyelashes cluster lashes
7 products $24 avg
Beauty & Cosmetics nano brows powder brows
167 products $11 avg
Beauty & Cosmetics lash supplies beauty products
9 products $30 avg
Books & Literature Beauty & Cosmetics Apparel & Accessories online shop variety store
10 products $17 avg
Beauty & Cosmetics Apparel & Accessories lash extensions nail art

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FAQ

How many Wix Beauty Tools stores are there?

We currently track 609 active Wix stores in the Beauty Tools segment.

Are Wix Beauty Tools stores growing?

Yes. In the last 30 days, 83 new stores were indexed in the Beauty Tools segment, showing a 14% monthly growth rate.

What is the average product price in Wix Beauty Tools stores?

Among stores with pricing data, the average listed price is about $126, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.