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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

948 Wix Beauty Tools Stores: Stats & Market Data (2026)

948 active Wix stores fall into the Beauty Tools segment, with 319 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 78% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

78%
Social media
0%
Meta ads
66%
Contact info
Total Stores
948
Active Wix stores
New (30d)
319
Newly added in the last 30 days
Avg. Products
66
Among 948 stores with catalog data
Avg. Price
$142
Among 594 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

298 149 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

319 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 183 · 19%
10-49 485 · 51%
50-199 224 · 24%
200-999 49 · 5%
1k-4.9k 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
4% coverage
Health
3% coverage
Apparel & Accessories
3% coverage
Education & Courses
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Books & Literature 4 Food & Beverages 3 Adult 2 Animals & Pet Supplies 2 Baby & Kids 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 66 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 295 · 50%
$25-$49 152 · 26%
$50-$99 82 · 14%
$100-$199 19 · 3%
$200-$499 22 · 4%
$500+ 24 · 4%
Store currencies
USD 392 GBP 177 EUR 101 CAD 73 BRL 43 AUD 40 NZD 14 CHF 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $142 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (60%), Facebook (47%), Pinterest (18%).

Instagram
60%
Facebook
47%
Pinterest
18%
TikTok
12%
YouTube
9%
Twitter / X
8%
LinkedIn
5%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 0% run Meta ads. That's 14 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

373 products $24 avg 1 ads
Beauty & Cosmetics hair brushes beauty tools
11 products $12 avg 1 ads
Beauty & Cosmetics brow bar eyebrow shaping
10 products $17 avg
Beauty & Cosmetics Apparel & Accessories lash extensions nail art
33 products $29 avg 1 ads
Beauty & Cosmetics lint free applicators handmade fans
HOME | My Store United Kingdom
55 products $31 avg
Beauty & Cosmetics beauty products skincare essentials
14 products $15 avg
Beauty & Cosmetics professional beauty tools eyelash extension tools
27 products $13 avg
Beauty & Cosmetics lash extensions brow services
1,228 products $56 avg
Beauty & Cosmetics beauty salon spa boutique
9 products $24 avg
Beauty & Cosmetics Apparel & Accessories Books & Literature self-care fitness
409 products $105 avg
Beauty & Cosmetics serums jewelry
19 products $17 avg
Beauty & Cosmetics beard grooming kit natural beard oil
16 products $7 avg
Beauty & Cosmetics foot files pumice stone

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FAQ

How many Wix Beauty Tools stores are there?

We currently track 948 active Wix stores in the Beauty Tools segment.

Are Wix Beauty Tools stores growing?

Yes. In the last 30 days, 319 new stores were indexed in the Beauty Tools segment, showing a 34% monthly growth rate.

What is the average product price in Wix Beauty Tools stores?

Among stores with pricing data, the average listed price is about $142, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.