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Wix subcategory analytics
Subcategory
Updated June 22, 2026
Wix

1,016 Wix Beauty Tools Stores: Stats & Market Data (2026)

1,016 active Wix stores fall into the Beauty Tools segment, with 222 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 77% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

77%
Social media
0%
Meta ads
61%
Contact info
Total Stores
1,016
Active Wix stores
New (30d)
222
Newly added in the last 30 days
Avg. Products
58
Among 1,016 stores with catalog data
Avg. Price
$119
Among 627 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

296 148 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

222 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 174 · 17%
10-49 536 · 53%
50-199 261 · 26%
200-999 40 · 4%
1k-4.9k 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
3% coverage
Home & Garden
3% coverage
Apparel & Accessories
3% coverage
Education & Courses
1% coverage
Arts & Entertainment 4 Baby & Kids 3 Food & Beverages 3 General Merchandise 3 Jewelry & Watches 3 Adult 2 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 58 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 318 · 51%
$25-$49 158 · 25%
$50-$99 84 · 13%
$100-$199 20 · 3%
$200-$499 22 · 4%
$500+ 25 · 4%
Store currencies
USD 395 GBP 202 EUR 112 CAD 70 BRL 65 AUD 40 NZD 13 JPY 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $119 because some stores price much higher, pulling it up. That's below the Wix average of $372.

Social media platforms

Instagram (55%), Facebook (43%), Pinterest (21%).

Instagram
55%
Facebook
43%
Pinterest
21%
TikTok
11%
Twitter / X
8%
YouTube
8%
LinkedIn
4%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 0% run Meta ads. That's 14 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (2%), Facebook Pixel (1%), Google Tag Manager (1%).

Google Analytics
2%
Facebook Pixel
1%
Google Tag Manager
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

11 products $35 avg
Beauty & Cosmetics Hair Extensions Beauty Products
29 products $12 avg
Beauty & Cosmetics Beauty Products
37 products $24 avg
Beauty & Cosmetics Beauty Products
HOME | G'LORE United Kingdom
19 products $24 avg
Beauty & Cosmetics Skincare
5 products $15 avg
Beauty & Cosmetics Makeup Beauty Products
HOME | My Store United Kingdom
57 products $15 avg
Beauty & Cosmetics Skincare
20 products $19 avg
Beauty & Cosmetics Beauty Products
20 products $48 avg
Beauty & Cosmetics Beauty Products
31 products $11 avg
Beauty & Cosmetics Beauty Products Fragrance
39 products $29 avg
Beauty & Cosmetics Wellness Skincare
67 products $2 avg
Beauty & Cosmetics Skincare Cosmetics

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FAQ

How many Wix Beauty Tools stores are there?

We currently track 1,016 active Wix stores in the Beauty Tools segment.

Are Wix Beauty Tools stores growing?

Yes. In the last 30 days, 222 new stores were indexed in the Beauty Tools segment, showing a 22% monthly growth rate.

What is the average product price in Wix Beauty Tools stores?

Among stores with pricing data, the average listed price is about $119, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.