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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

822 Wix Fragrances Stores: Stats & Market Data (2026)

822 active Wix stores fall into the Fragrances segment, with 105 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
72%
Contact info
Total Stores
822
Active Wix stores
New (30d)
105
Newly added in the last 30 days
Avg. Products
157
Among 808 stores with catalog data
Avg. Price
$167
Among 607 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

103 51 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

105 new stores were added in the past 30 days (13% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 163 · 20%
10-49 315 · 39%
50-199 197 · 24%
200-999 109 · 13%
1k-4.9k 23 · 3%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
5% coverage
Apparel & Accessories
3% coverage
Health
2% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Arts & Entertainment
1% coverage
Electronics 2 Animals & Pet Supplies 1 Antiques & Collectibles 1 Books & Literature 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 157 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 236 · 39%
$25-$49 143 · 24%
$50-$99 119 · 20%
$100-$199 73 · 12%
$200-$499 29 · 5%
$500+ 7 · 1%
Store currencies
USD 272 EUR 155 INR 65 GBP 59 BRL 43 AUD 25 AED 22 CAD 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $167 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (68%), Facebook (50%), TikTok (18%).

Instagram
68%
Facebook
50%
TikTok
18%
YouTube
11%
Twitter / X
8%
Pinterest
8%
LinkedIn
7%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (3%), Google Tag Manager (3%).

Google Analytics
3%
Facebook Pixel
3%
Google Tag Manager
3%
Google Ads
2%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

245 products $102 avg 2 ads
Beauty & Cosmetics luxury perfumes high quality fragrances
99 products $11 avg
Home & Garden Beauty & Cosmetics bath and body candles
154 products $3 avg
Beauty & Cosmetics perfume store fragrance shop
119 products
Beauty & Cosmetics attar perfumes alcohol-free fragrance
356 products $8 avg
Beauty & Cosmetics natural cosmetics peru
67 products $7 avg
Beauty & Cosmetics clean-beauty cosmetics
160 products $24 avg
Beauty & Cosmetics cuban perfumes international fragrances
1,534 products $12 avg
Beauty & Cosmetics perfume store cosmetics shop
25 products $13 avg
Beauty & Cosmetics artisan perfume india perfumes
176 products $70 avg
Beauty & Cosmetics parfums beauty
90 products
Beauty & Cosmetics perfume store fragrance shop
7 products $24 avg
Beauty & Cosmetics perfume store fragrance shop

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FAQ

How many Wix Fragrances stores are there?

We currently track 822 active Wix stores in the Fragrances segment.

Are Wix Fragrances stores growing?

Yes. In the last 30 days, 105 new stores were indexed in the Fragrances segment, showing a 13% monthly growth rate.

What is the average product price in Wix Fragrances stores?

Among stores with pricing data, the average listed price is about $167, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.