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Topic
Updated Apr 27, 2026
Wix

4,250 Wix Wellness Stores: Stats & Market Data (2026)

4,250 active Wix stores fall into the Wellness segment, with 295 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Education & Courses. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
75%
Contact info
Total Stores
4,250
Active Wix stores
New (30d)
295
Newly added in the last 30 days
Avg. Products
32
Among 4,209 stores with catalog data
Avg. Price
$136
Among 2,304 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

280 140 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

295 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,027 · 48%
10-49 1,746 · 41%
50-199 347 · 8%
200-999 78 · 2%
1k-4.9k 10 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
55% coverage
Beauty & Cosmetics
19% coverage
Education & Courses
7% coverage
Arts & Entertainment
7% coverage
Home & Garden
4% coverage
Food & Beverages
2% coverage
Apparel & Accessories
1% coverage
Books & Literature
1% coverage
Adult
1% coverage
Celebrations & Gifts
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 32 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 881 · 38%
$25-$49 620 · 27%
$50-$99 467 · 20%
$100-$199 187 · 8%
$200-$499 90 · 4%
$500+ 59 · 3%
Store currencies
USD 2,239 EUR 589 GBP 296 CAD 276 AUD 167 CHF 68 JPY 62 MXN 62

Among stores with pricing data, the most common price range is Under $25. The average is higher at $136 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (67%), Facebook (58%), YouTube (19%).

Instagram
67%
Facebook
58%
YouTube
19%
LinkedIn
15%
TikTok
10%
Twitter / X
9%
Pinterest
3%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

220 products $30 avg 1 ads
Beauty & Cosmetics Home & Garden wellness aromatherapy
9 products $55 avg 1 ads
Beauty & Cosmetics wellness self-care
12 products $39 avg
Health yoga mindfulness
42 products $115 avg
Health wellness health store
8 products $13 avg
Health elderberry syrup wellness
12 products $40 avg
Health chiropractic wellness
12 products $35 avg
Health weight loss fitness
14 products $49 avg
Health nutrition holistic health
home | Yoga Me Happy United Kingdom
47 products $14 avg
Health Home & Garden yoga relaxation
356 products $8 avg
Beauty & Cosmetics natural cosmetics peru
5 products $174 avg
Beauty & Cosmetics wellness yoga
Bioimmunerestore United States
10 products $89 avg
Health bioenergetic therapy natural healing

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FAQ

How many Wix Wellness stores are there?

We currently track 4,250 active Wix stores in the Wellness segment.

Are Wix Wellness stores growing?

Yes. In the last 30 days, 295 new stores were indexed in the Wellness segment, showing a 7% monthly growth rate.

What is the average product price in Wix Wellness stores?

Among stores with pricing data, the average listed price is about $136, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.