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Wix topic analytics
Topic
Updated July 13, 2026
Wix

2,824 Wix Supplements Stores: Stats & Market Data (2026)

2,824 active Wix stores fall into the Supplements segment, with 190 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 68% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
71%
Contact info
Total Stores
2,824
Active Wix stores
New (30d)
190
Newly added in the last 30 days
Avg. Products
70
Among 2,789 stores with catalog data
Avg. Price
$96
Among 1,764 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

201 100 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

190 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 877 · 31%
10-49 1,237 · 44%
50-199 539 · 19%
200-999 118 · 4%
1k-4.9k 16 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
82% coverage
Beauty & Cosmetics
11% coverage
Food & Beverages
11% coverage
Home & Garden
4% coverage
Sporting Goods
3% coverage
Education & Courses
3% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts 10 Adult 8

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 70 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 784 · 44%
$25-$49 511 · 29%
$50-$99 314 · 18%
$100-$199 85 · 5%
$200-$499 50 · 3%
$500+ 20 · 1%
Store currencies
USD 1,425 EUR 279 GBP 167 CAD 131 INR 102 MXN 97 AUD 79 BRL 74

Among stores with pricing data, the most common price range is Under $25. The average is higher at $96 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (57%), Facebook (51%), YouTube (14%).

Instagram
57%
Facebook
51%
YouTube
14%
TikTok
11%
LinkedIn
10%
Twitter / X
9%
Pinterest
5%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns. That's 9 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $19 avg 1 ads
Health Supplements Health Products
240 products $15 avg 6 ads
Health Supplements
99 products $4 avg
Beauty & Cosmetics Health Haircare Skincare
97 products $137 avg
Health Supplements
46 products $50 avg
Health Wellness Personal Care
9 products $40 avg
Health Supplements Fitness Equipment
29 products $43 avg
Health Supplements Wellness
87 products $29 avg
Home & Garden Supplements
85 products $33 avg
Health Supplements
10 products $26 avg
Health Medical Supplies Wellness
17 products $22 avg
Beauty & Cosmetics Aromatherapy Supplements
52 products $74 avg
Health Supplements Wellness

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FAQ

How many Wix Supplements stores are there?

We currently track 2,824 active Wix stores in the Supplements segment.

Are Wix Supplements stores growing?

Yes. In the last 30 days, 190 new stores were indexed in the Supplements segment, showing a 7% monthly growth rate.

What is the average product price in Wix Supplements stores?

Among stores with pricing data, the average listed price is about $96, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.