5,055 Wix Stores in Italy: Stats & Trends (2026)
We track 5,055 active Wix stores in Italy, with 1,186 newly added in the last 30 days (23% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Food & Beverages, Home & Garden. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,186 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 153 because some stores carry much larger inventories. That's larger than the Wix average of 67. The most popular store categories in this market are Apparel & Accessories, Food & Beverages, Home & Garden.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $638 because some stores price much higher, pulling it up. That's above the Wix average of $384.
Marketing & analytics tools
Google Analytics (4%), Google Tag Manager (4%), Facebook Pixel (2%).
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Start Free TrialFAQ
How many Wix stores are in Italy?
Our database tracks 5,055 active Wix stores in Italy.
How fast is the Italy Wix market growing?
In the past 30 days, 1,186 new Wix stores were indexed in Italy, reflecting a 23% monthly growth rate.
What is the average catalog size for Italy Wix stores?
Among Wix stores in Italy with catalog data, the average is about 153 products. The most common catalog size range is 10-49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (63%), Facebook (54%), YouTube (13%).
Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 59%.