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Wix subcategory analytics
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Updated July 13, 2026
Wix

3,115 Wix Vitamins & Supplements Stores: Stats & Market Data (2026)

3,115 active Wix stores fall into the Vitamins & Supplements segment, with 354 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 66% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

66%
Social media
1%
Meta ads
72%
Contact info
Total Stores
3,115
Active Wix stores
New (30d)
354
Newly added in the last 30 days
Avg. Products
93
Among 3,093 stores with catalog data
Avg. Price
$99
Among 1,929 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

375 187 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

354 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 821 · 27%
10-49 1,412 · 46%
50-199 654 · 21%
200-999 166 · 5%
1k-4.9k 37 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
9% coverage
Food & Beverages
5% coverage
Home & Garden
3% coverage
Sporting Goods
1% coverage
Apparel & Accessories
1% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Baby & Kids 9 Jewelry & Watches 9 Smoking & Vaping 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 93 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 753 · 39%
$25-$49 594 · 31%
$50-$99 369 · 19%
$100-$199 121 · 6%
$200-$499 65 · 3%
$500+ 27 · 1%
Store currencies
USD 1,446 EUR 284 GBP 201 CAD 159 INR 128 MXN 118 AUD 110 BRL 92

Among stores with pricing data, the most common price range is Under $25. The average is higher at $99 because some stores price much higher, pulling it up. That's below the Wix average of $383.

Social media platforms

Instagram (54%), Facebook (49%), YouTube (14%).

Instagram
54%
Facebook
49%
YouTube
14%
LinkedIn
11%
TikTok
10%
Twitter / X
10%
Pinterest
4%

Social media adoption is strong at 66%, and 1% of stores run Meta ad campaigns. That's 7 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $19 avg 1 ads
Health Supplements Health Products
13 products $4 avg 1 ads
Health Yoga & Meditation
135 products $26 avg 5 ads
Health Beauty & Cosmetics
152 products $74 avg 11 ads
Beauty & Cosmetics Electronics Health
17 products $30 avg
Health
97 products $137 avg
Health Supplements
46 products $50 avg
Health Wellness Personal Care
203 products $25 avg
Health Medical Supplies Health Products
29 products $43 avg
Health Supplements Wellness
85 products $33 avg
Health Supplements
52 products $74 avg
Health Supplements Wellness

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FAQ

How many Wix Vitamins & Supplements stores are there?

We currently track 3,115 active Wix stores in the Vitamins & Supplements segment.

Are Wix Vitamins & Supplements stores growing?

Yes. In the last 30 days, 354 new stores were indexed in the Vitamins & Supplements segment, showing a 11% monthly growth rate.

What is the average product price in Wix Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $99, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.