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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

2,639 Wix Vitamins & Supplements Stores: Stats & Market Data (2026)

2,639 active Wix stores fall into the Vitamins & Supplements segment, with 270 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 72% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

72%
Social media
1%
Meta ads
74%
Contact info
Total Stores
2,639
Active Wix stores
New (30d)
270
Newly added in the last 30 days
Avg. Products
77
Among 2,613 stores with catalog data
Avg. Price
$116
Among 1,586 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

262 131 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

270 new stores were added in the past 30 days (10% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,012 · 39%
10-49 1,118 · 43%
50-199 350 · 13%
200-999 108 · 4%
1k-4.9k 22 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
7% coverage
Food & Beverages
6% coverage
Sporting Goods
3% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Jewelry & Watches 8 Smoking & Vaping 8 Baby & Kids 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 77 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 543 · 34%
$25-$49 528 · 33%
$50-$99 319 · 20%
$100-$199 114 · 7%
$200-$499 57 · 4%
$500+ 25 · 2%
Store currencies
USD 1,324 EUR 232 GBP 157 CAD 133 INR 111 MXN 99 AUD 85 BRL 60

Among stores with pricing data, the most common price range is Under $25. The average is higher at $116 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (59%), Facebook (54%), YouTube (16%).

Instagram
59%
Facebook
54%
YouTube
16%
LinkedIn
13%
TikTok
11%
Twitter / X
10%
Pinterest
5%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $51 avg 1 ads
Health olive oil capsules extra virgin olive oil
11 products $300 avg
Health hyaluronic acid mediphorm
73 products $12 avg
Health hair loss treatment dermatologist
8 products $13 avg
Health elderberry syrup wellness
10 products $19 avg
Health organic elderberry syrup natural supplements
10 products $171 avg
Health herbal remedies natural health
15 products $11 avg
Beauty & Cosmetics Health haircare skincare
30 products $54 avg
Health organic hemp products cbd tinctures
75 products $28 avg
Health Food & Beverages antiaging supplements health supplements
12 products $56 avg
Health natural health personalized supplements
7 products $32 avg
Health baby nutrition fertility products

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FAQ

How many Wix Vitamins & Supplements stores are there?

We currently track 2,639 active Wix stores in the Vitamins & Supplements segment.

Are Wix Vitamins & Supplements stores growing?

Yes. In the last 30 days, 270 new stores were indexed in the Vitamins & Supplements segment, showing a 10% monthly growth rate.

What is the average product price in Wix Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $116, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.