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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

2,716 Wix Vitamins & Supplements Stores: Stats & Market Data (2026)

2,716 active Wix stores fall into the Vitamins & Supplements segment, with 431 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
76%
Contact info
Total Stores
2,716
Active Wix stores
New (30d)
431
Newly added in the last 30 days
Avg. Products
74
Among 2,709 stores with catalog data
Avg. Price
$114
Among 1,669 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

283 141 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

431 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 962 · 36%
10-49 1,174 · 43%
50-199 422 · 16%
200-999 122 · 5%
1k-4.9k 27 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
6% coverage
Sporting Goods
3% coverage
Home & Garden
2% coverage
Apparel & Accessories
1% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Smoking & Vaping 10 Baby & Kids 9 Jewelry & Watches 9

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 74 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 574 · 34%
$25-$49 554 · 33%
$50-$99 337 · 20%
$100-$199 117 · 7%
$200-$499 61 · 4%
$500+ 26 · 2%
Store currencies
USD 1,344 EUR 234 GBP 166 CAD 136 INR 113 MXN 102 AUD 89 BRL 67

Among stores with pricing data, the most common price range is Under $25. The average is higher at $114 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (58%), Facebook (53%), YouTube (16%).

Instagram
58%
Facebook
53%
YouTube
16%
LinkedIn
13%
Twitter / X
10%
TikTok
10%
Pinterest
5%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (4%), Google Ads (2%).

Google Analytics
5%
Google Tag Manager
4%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

231 products $26 avg 8 ads
Health supplement store health supplements
62 products $124 avg 2 ads
Health weight loss supplements metagenics supplements
66 products $10 avg
Health natural health store organic foods
84 products $31 avg
Health yoga wellness
111 products $15 avg
Health quantum nutrition herbalist products
45 products $52 avg
Health Food & Beverages mental health supplements natural wellness
6 products $164 avg
Health weight loss clinic semaglutide tirzepatide
10 products $81 avg
Health Food & Beverages organic supplements health food store
33 products $71 avg
Health nad supplements cellular health
26 products $48 avg
Health cbd oil holistic products
5 products $35 avg
Health premium supplements performance supplements
49 products $40 avg
Health diabetic test supplies medical supplies

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FAQ

How many Wix Vitamins & Supplements stores are there?

We currently track 2,716 active Wix stores in the Vitamins & Supplements segment.

Are Wix Vitamins & Supplements stores growing?

Yes. In the last 30 days, 431 new stores were indexed in the Vitamins & Supplements segment, showing a 16% monthly growth rate.

What is the average product price in Wix Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $114, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.