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Wix subcategory analytics
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Updated June 22, 2026
Wix

2,926 Wix Vitamins & Supplements Stores: Stats & Market Data (2026)

2,926 active Wix stores fall into the Vitamins & Supplements segment, with 279 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
75%
Contact info
Total Stores
2,926
Active Wix stores
New (30d)
279
Newly added in the last 30 days
Avg. Products
82
Among 2,921 stores with catalog data
Avg. Price
$101
Among 1,809 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

381 190 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

279 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 866 · 30%
10-49 1,313 · 45%
50-199 558 · 19%
200-999 153 · 5%
1k-4.9k 28 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
6% coverage
Home & Garden
3% coverage
Sporting Goods
2% coverage
Apparel & Accessories
1% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Jewelry & Watches 13 Baby & Kids 11 Electronics 8

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 82 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 679 · 38%
$25-$49 580 · 32%
$50-$99 347 · 19%
$100-$199 119 · 7%
$200-$499 60 · 3%
$500+ 24 · 1%
Store currencies
USD 1,395 EUR 262 GBP 184 CAD 152 INR 121 MXN 97 AUD 94 BRL 93

Among stores with pricing data, the most common price range is Under $25. The average is higher at $101 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (56%), Facebook (52%), YouTube (15%).

Instagram
56%
Facebook
52%
YouTube
15%
LinkedIn
12%
Twitter / X
10%
TikTok
10%
Pinterest
5%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 6 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

161 products $37 avg
Health Food & Beverages Health Products
5 products $11 avg
Health
9 products $2191 avg
Beauty & Cosmetics Health
14 products $17 avg
Health Beauty & Cosmetics Eco-Friendly Products
18 products $26 avg
Health Supplements
59 products $12 avg
Animals & Pet Supplies Health
6 products $40 avg
Health Supplements Health Products
44 products $11 avg
Health Wellness Health Products
6 products $12 avg
Health Supplements
31 products $24 avg
Health Supplements Wellness
27 products $35 avg
Health Wellness

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FAQ

How many Wix Vitamins & Supplements stores are there?

We currently track 2,926 active Wix stores in the Vitamins & Supplements segment.

Are Wix Vitamins & Supplements stores growing?

Yes. In the last 30 days, 279 new stores were indexed in the Vitamins & Supplements segment, showing a 10% monthly growth rate.

What is the average product price in Wix Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $101, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.