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Wix country analytics
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Updated Apr 27, 2026
Wix

1,642 Wix Stores in South Africa: Stats & Trends (2026)

We track 1,642 active Wix stores in South Africa, with 220 newly added in the last 30 days (13% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Arts & Entertainment. 79% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

79%
Social media
4%
Meta ads
81%
Contact info
Total Stores
1,642
Active Wix stores
New (30d)
220
Newly added in the last 30 days
Avg. Products
107
Among 1,612 stores with catalog data
Avg. Price
$361
Among 945 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

218 109 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

220 new stores were added in the past 30 days (13% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 470 · 29%
10-49 641 · 40%
50-199 323 · 20%
200-999 149 · 9%
1k-4.9k 27 · 2%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Apparel & Accessories
11% coverage
Arts & Entertainment
11% coverage
Food & Beverages
8% coverage
Beauty & Cosmetics
8% coverage
Health
6% coverage
Education & Courses
5% coverage
Electronics
3% coverage
Celebrations & Gifts
3% coverage
Sporting Goods
3% coverage
Business & Industrial
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 107 because some stores carry much larger inventories. That's larger than the Wix average of 79. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 483 · 51%
$25-$49 138 · 15%
$50-$99 103 · 11%
$100-$199 77 · 8%
$200-$499 54 · 6%
$500+ 90 · 10%
Store currencies
ZAR 1,549 USD 41 EUR 6 BRL 1 GBP 1 ILS 1 INR 1 JPY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $361 because some stores price much higher, pulling it up.

Social media platforms

Instagram (67%), Facebook (61%), YouTube (14%).

Instagram
67%
Facebook
61%
YouTube
14%
TikTok
14%
LinkedIn
14%
Twitter / X
9%
Pinterest
3%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 4% run Meta ads.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (4%), Facebook Pixel (2%).

Google Analytics
5%
Google Tag Manager
4%
Facebook Pixel
2%
Google Ads
2%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

65 products $39 avg 1 ads
Sporting Goods fitness sports equipment
32 products $7 avg 2 ads
Health cannabis marijuana
44 products $13 avg 1 ads
Food & Beverages handmade fudge gourmet sweets
217 products $414 avg 2 ads
Furniture modern furniture luxury furniture
42 products $61 avg 3 ads
Apparel & Accessories locally made clothing sustainable fashion
Shop | Buddh South Africa
348 products $22 avg 2 ads
Beauty & Cosmetics anti-wrinkle cream nourishing cream
34 products $13 avg 1 ads
Arts & Entertainment spell kits magic supplies
374 products $3 avg
Toys & Games anime merchandise collectible figures
196 products $522 avg
Home & Garden rugs home decor
20 products $22 avg
Apparel & Accessories live music venue gauteng events
76 products $12 avg
Electronics tech gadgets digital products

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FAQ

How many Wix stores are in South Africa?

Our database tracks 1,642 active Wix stores in South Africa.

How fast is the South Africa Wix market growing?

In the past 30 days, 220 new Wix stores were indexed in South Africa, reflecting a 13% monthly growth rate.

What is the average catalog size for South Africa Wix stores?

Among Wix stores in South Africa with catalog data, the average is about 107 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.