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Wix country analytics
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Updated June 1, 2026
Wix

2,609 Wix Stores in South Africa: Stats & Trends (2026)

We track 2,609 active Wix stores in South Africa, with 940 newly added in the last 30 days (36% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 68% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
74%
Contact info
Total Stores
2,609
Active Wix stores
New (30d)
940
Newly added in the last 30 days
Avg. Products
92
Among 2,598 stores with catalog data
Avg. Price
$362
Among 1,304 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

855 427 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

940 new stores were added in the past 30 days — 36% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 806 · 31%
10-49 1,054 · 41%
50-199 475 · 18%
200-999 217 · 8%
1k-4.9k 45 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
8% coverage
Home & Garden
8% coverage
Arts & Entertainment
8% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
5% coverage
Health
4% coverage
Education & Courses
3% coverage
Electronics
3% coverage
Celebrations & Gifts
2% coverage
Sporting Goods
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 92 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 663 · 51%
$25-$49 192 · 15%
$50-$99 140 · 11%
$100-$199 101 · 8%
$200-$499 88 · 7%
$500+ 120 · 9%
Store currencies
ZAR 2,176 USD 71 EUR 9 GBP 3 AUD 1 BRL 1 ILS 1 INR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $362 because some stores price much higher, pulling it up.

Social media platforms

Instagram (57%), Facebook (52%), LinkedIn (12%).

Instagram
57%
Facebook
52%
LinkedIn
12%
TikTok
12%
YouTube
12%
Twitter / X
8%
Pinterest
2%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (1%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
1%
Facebook Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

107 products $9 avg 1 ads
Home & Garden minimalist home decor resin products south africa
10 products $32 avg 1 ads
Health mental health physical health
130 products $2487 avg 2 ads
784 products $418 avg 1 ads
Apparel & Accessories streetwear fashion
17 products $55 avg
Arts & Entertainment map print art print
33 products $10 avg
Home & Garden yoga studio holistic wellness
42 products $136 avg
Animals & Pet Supplies pet supplies dog accessories
Home | STARdeSIGN South Africa
8 products $254 avg
Celebrations & Gifts gift guide all products
166 products $68 avg
Apparel & Accessories Baby & Kids islamic clothing modest fashion
46 products $6 avg
Jewelry & Watches minimalist jewelry custom jewelry
166 products $185 avg
Antiques & Collectibles vintage antiques

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FAQ

How many Wix stores are in South Africa?

Our database tracks 2,609 active Wix stores in South Africa.

How fast is the South Africa Wix market growing?

In the past 30 days, 940 new Wix stores were indexed in South Africa, reflecting a 36% monthly growth rate.

What is the average catalog size for South Africa Wix stores?

Among Wix stores in South Africa with catalog data, the average is about 92 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.