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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

4,998 Wix Specialty Foods Stores: Stats & Market Data (2026)

4,998 active Wix stores fall into the Specialty Foods segment, with 797 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
76%
Contact info
Total Stores
4,998
Active Wix stores
New (30d)
797
Newly added in the last 30 days
Avg. Products
51
Among 4,983 stores with catalog data
Avg. Price
$81
Among 2,906 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

497 248 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

797 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,744 · 35%
10-49 2,302 · 46%
50-199 714 · 14%
200-999 196 · 4%
1k-4.9k 27 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Health
1% coverage
Beauty & Cosmetics
1% coverage
Education & Courses 23 Apparel & Accessories 22 Arts & Entertainment 13 Books & Literature 9 Wedding 9 Animals & Pet Supplies 7 Travel 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 51 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,919 · 66%
$25-$49 556 · 19%
$50-$99 288 · 10%
$100-$199 98 · 3%
$200-$499 22 · 1%
$500+ 23 · 1%
Store currencies
USD 2,326 EUR 665 GBP 346 CAD 267 JPY 200 INR 194 AUD 141 BRL 73

Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (66%), Facebook (60%), TikTok (9%).

Instagram
66%
Facebook
60%
TikTok
9%
Twitter / X
9%
YouTube
8%
LinkedIn
7%
Pinterest
4%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads. That's 8 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
3%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

467 products $31 avg 3 ads
Food & Beverages emilia-romagna enogastronomiche
132 products $12 avg 2 ads
Food & Beverages tacos salsas
61 products $79 avg 1 ads
Food & Beverages sourdough baking bread-making supplies
32 products $6 avg 1 ads
Food & Beverages goat cheese dairy products
44 products $3 avg 2 ads
Food & Beverages handmade fudge gourmet sweets
103 products $5 avg
Food & Beverages fresh produce local farm
8 products $8 avg
Food & Beverages gourmet sauces culinary flavors
8 products $18 avg 1 ads
Food & Beverages olive oil cold pressed
47 products $15 avg
Food & Beverages coffee tea
17 products $35 avg
Food & Beverages fresh seafood delivery buy shellfish online
9 products $30 avg
Food & Beverages elderberry syrup local honey
9 products $29 avg
Food & Beverages herbal drinks karmaceuticals

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FAQ

How many Wix Specialty Foods stores are there?

We currently track 4,998 active Wix stores in the Specialty Foods segment.

Are Wix Specialty Foods stores growing?

Yes. In the last 30 days, 797 new stores were indexed in the Specialty Foods segment, showing a 16% monthly growth rate.

What is the average product price in Wix Specialty Foods stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.