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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

5,892 Wix Specialty Foods Stores: Stats & Market Data (2026)

5,892 active Wix stores fall into the Specialty Foods segment, with 706 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
72%
Contact info
Total Stores
5,892
Active Wix stores
New (30d)
706
Newly added in the last 30 days
Avg. Products
71
Among 5,862 stores with catalog data
Avg. Price
$75
Among 3,368 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

709 354 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

706 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,509 · 26%
10-49 2,764 · 47%
50-199 1,216 · 21%
200-999 327 · 6%
1k-4.9k 45 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Health
1% coverage
Beauty & Cosmetics
1% coverage
Education & Courses 26 Apparel & Accessories 21 Arts & Entertainment 12 Animals & Pet Supplies 10 Books & Literature 8 General Merchandise 7 Travel 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 71 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,333 · 69%
$25-$49 591 · 18%
$50-$99 296 · 9%
$100-$199 92 · 3%
$200-$499 30 · 1%
$500+ 26 · 1%
Store currencies
USD 2,381 EUR 923 GBP 393 CAD 331 INR 249 JPY 214 AUD 196 CHF 118

Among stores with pricing data, the most common price range is Under $25. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Wix average of $383.

Social media platforms

Instagram (60%), Facebook (56%), TikTok (8%).

Instagram
60%
Facebook
56%
TikTok
8%
YouTube
8%
Twitter / X
8%
LinkedIn
7%
Pinterest
3%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

65 products $13 avg 2 ads
Beauty & Cosmetics Home & Garden Food & Beverages Skincare Home Decor
12 products $77 avg
Food & Beverages
58 products $81 avg 1 ads
Food & Beverages
7 products $16 avg
Food & Beverages
23 products $8 avg
Food & Beverages
12 products $20 avg
Food & Beverages Specialty Foods
56 products $3 avg
Food & Beverages
16 products $45 avg
Food & Beverages Bakery Snacks
18 products $5 avg
Food & Beverages

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FAQ

How many Wix Specialty Foods stores are there?

We currently track 5,892 active Wix stores in the Specialty Foods segment.

Are Wix Specialty Foods stores growing?

Yes. In the last 30 days, 706 new stores were indexed in the Specialty Foods segment, showing a 12% monthly growth rate.

What is the average product price in Wix Specialty Foods stores?

Among stores with pricing data, the average listed price is about $75, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.