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Wix subcategory analytics
Subcategory
Updated June 22, 2026
Wix

2,807 Wix Party Supplies Stores: Stats & Market Data (2026)

2,807 active Wix stores fall into the Party Supplies segment, with 300 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
79%
Contact info
Total Stores
2,807
Active Wix stores
New (30d)
300
Newly added in the last 30 days
Avg. Products
120
Among 2,804 stores with catalog data
Avg. Price
$123
Among 1,460 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

371 185 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

300 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 718 · 26%
10-49 1,152 · 41%
50-199 581 · 21%
200-999 294 · 10%
1k-4.9k 56 · 2%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
6% coverage
Apparel & Accessories
3% coverage
Toys & Games
3% coverage
Wedding
2% coverage
Arts & Entertainment
2% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Furniture
1% coverage
Sporting Goods
1% coverage
Education & Courses 13 Travel 12

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 120 because some stores carry much larger inventories. That's larger than the Wix average of 70. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 600 · 41%
$25-$49 273 · 19%
$50-$99 289 · 20%
$100-$199 138 · 9%
$200-$499 111 · 8%
$500+ 49 · 3%
Store currencies
USD 1,547 EUR 302 GBP 247 CAD 136 AUD 91 BRL 60 MXN 47 ILS 33

Among stores with pricing data, the most common price range is Under $25. The average is higher at $123 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (70%), Facebook (62%), TikTok (15%).

Instagram
70%
Facebook
62%
TikTok
15%
YouTube
11%
Pinterest
8%
Twitter / X
7%
LinkedIn
5%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 16 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Tag Manager (3%), Google Analytics (2%), Google Ads (2%).

Google Tag Manager
3%
Google Analytics
2%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

367 products $245 avg 2 ads
Celebrations & Gifts Party Supplies Greeting Cards
191 products $16 avg
Celebrations & Gifts Home & Garden Party Supplies
29 products $29 avg
Celebrations & Gifts Kitchenware
121 products $20 avg
Celebrations & Gifts Party Supplies
20 products $12 avg
Celebrations & Gifts Party Supplies
SXM | 721partyrentals| Home Page Sint Maarten (Dutch part)
110 products $8 avg
Celebrations & Gifts
127 products $4 avg
Celebrations & Gifts Gifts
12 products $56 avg
Celebrations & Gifts Home & Garden
100 products $5 avg
Celebrations & Gifts
7 products $111 avg
Home & Garden Celebrations & Gifts Holiday Decor
25 products $74 avg
Celebrations & Gifts Business & Industrial Printing & Embroidery Graphic Design

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FAQ

How many Wix Party Supplies stores are there?

We currently track 2,807 active Wix stores in the Party Supplies segment.

Are Wix Party Supplies stores growing?

Yes. In the last 30 days, 300 new stores were indexed in the Party Supplies segment, showing a 11% monthly growth rate.

What is the average product price in Wix Party Supplies stores?

Among stores with pricing data, the average listed price is about $123, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.