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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

2,537 Wix Party Supplies Stores: Stats & Market Data (2026)

2,537 active Wix stores fall into the Party Supplies segment, with 360 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Toys & Games. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
78%
Contact info
Total Stores
2,537
Active Wix stores
New (30d)
360
Newly added in the last 30 days
Avg. Products
114
Among 2,533 stores with catalog data
Avg. Price
$131
Among 1,281 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

227 113 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

360 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 781 · 31%
10-49 1,027 · 41%
50-199 434 · 17%
200-999 238 · 9%
1k-4.9k 51 · 2%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
5% coverage
Toys & Games
3% coverage
Wedding
3% coverage
Apparel & Accessories
2% coverage
Arts & Entertainment
2% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Sporting Goods
1% coverage
Travel
1% coverage
Education & Courses 11 Furniture 11

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 114 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 509 · 40%
$25-$49 229 · 18%
$50-$99 271 · 21%
$100-$199 126 · 10%
$200-$499 103 · 8%
$500+ 43 · 3%
Store currencies
USD 1,515 EUR 231 GBP 213 CAD 126 AUD 78 BRL 41 MXN 40 INR 25

Among stores with pricing data, the most common price range is Under $25. The average is higher at $131 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (70%), Facebook (63%), TikTok (15%).

Instagram
70%
Facebook
63%
TikTok
15%
YouTube
11%
Twitter / X
8%
Pinterest
8%
LinkedIn
6%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 11 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Tag Manager (3%), Google Ads (2%), Google Analytics (2%).

Google Tag Manager
3%
Google Ads
2%
Google Analytics
2%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

55 products $9 avg 1 ads
Celebrations & Gifts goat rentals party animals
15 products $19 avg 1 ads
Celebrations & Gifts party kits children's party
303 products $118 avg
Celebrations & Gifts balloon decor event decoration
10 products $88 avg
Celebrations & Gifts balloon decorations event party decor
18 products $6 avg
Celebrations & Gifts cake toppers party boxes
1,005 products $32 avg
Celebrations & Gifts Home & Garden diy kits paint and sip
30 products $50 avg
Celebrations & Gifts custom signs event decor
6 products $16 avg
Celebrations & Gifts event decor party supplies
145 products $10 avg
Celebrations & Gifts piñata party supplies
5 products $78 avg
Wedding Celebrations & Gifts wedding flowers event florist
17 products $66 avg
Celebrations & Gifts gift bags party favors
193 products $18 avg
Celebrations & Gifts custom decorations event decor

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FAQ

How many Wix Party Supplies stores are there?

We currently track 2,537 active Wix stores in the Party Supplies segment.

Are Wix Party Supplies stores growing?

Yes. In the last 30 days, 360 new stores were indexed in the Party Supplies segment, showing a 14% monthly growth rate.

What is the average product price in Wix Party Supplies stores?

Among stores with pricing data, the average listed price is about $131, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.