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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

4,546 Wix Craft Supplies Stores: Stats & Market Data (2026)

4,546 active Wix stores fall into the Craft Supplies segment, with 668 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 80% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

80%
Social media
2%
Meta ads
75%
Contact info
Total Stores
4,546
Active Wix stores
New (30d)
668
Newly added in the last 30 days
Avg. Products
184
Among 4,530 stores with catalog data
Avg. Price
$149
Among 3,047 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

412 206 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

668 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,000 · 22%
10-49 1,651 · 36%
50-199 1,113 · 25%
200-999 599 · 13%
1k-4.9k 156 · 3%
5k+ 11 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Home & Garden
4% coverage
Apparel & Accessories
2% coverage
Celebrations & Gifts
2% coverage
Toys & Games
2% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages 18 Animals & Pet Supplies 11

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 184 because some stores carry much larger inventories. That's larger than the Wix average of 77. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,565 · 51%
$25-$49 708 · 23%
$50-$99 401 · 13%
$100-$199 200 · 7%
$200-$499 104 · 3%
$500+ 69 · 2%
Store currencies
USD 2,153 EUR 618 GBP 560 CAD 213 AUD 166 BRL 141 INR 105 ILS 77

Among stores with pricing data, the most common price range is Under $25. The average is higher at $149 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (69%), Facebook (58%), YouTube (17%).

Instagram
69%
Facebook
58%
YouTube
17%
TikTok
13%
Pinterest
10%
Twitter / X
8%
LinkedIn
5%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 2% run Meta ads. That's 12 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Pinterest Pixel
1%
Google Ads
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,500 products $9 avg 3 ads
Arts & Entertainment fabric store quilt supplies
5 products $27 avg 4 ads
Arts & Entertainment ceramics studio
163 products $313 avg 2 ads
Arts & Entertainment pottery studio ceramic education
16 products $12 avg 3 ads
Antiques & Collectibles Arts & Entertainment vintage art prints mixed media art
15 products $150 avg 1 ads
Arts & Entertainment upcycled furniture sustainable decor
9 products $90 avg 9 ads
Arts & Entertainment kids craft kits paint kits for kids
129 products $24 avg
Arts & Entertainment asian design tea
38 products $21 avg
Arts & Entertainment play therapy toys therapeutic games
86 products $27 avg
Arts & Entertainment handmade bags crochet art
34 products $5 avg
Arts & Entertainment books crafts
18 products $30 avg
Arts & Entertainment custom t shirts creative gifts
42 products $62 avg
Arts & Entertainment colombian craft ecological materials

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FAQ

How many Wix Craft Supplies stores are there?

We currently track 4,546 active Wix stores in the Craft Supplies segment.

Are Wix Craft Supplies stores growing?

Yes. In the last 30 days, 668 new stores were indexed in the Craft Supplies segment, showing a 15% monthly growth rate.

What is the average product price in Wix Craft Supplies stores?

Among stores with pricing data, the average listed price is about $149, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.