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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

4,564 Wix Craft Supplies Stores: Stats & Market Data (2026)

4,564 active Wix stores fall into the Craft Supplies segment, with 368 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 81% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

81%
Social media
2%
Meta ads
75%
Contact info
Total Stores
4,564
Active Wix stores
New (30d)
368
Newly added in the last 30 days
Avg. Products
186
Among 4,550 stores with catalog data
Avg. Price
$147
Among 3,095 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

431 215 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

368 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 960 · 21%
10-49 1,672 · 37%
50-199 1,132 · 25%
200-999 620 · 14%
1k-4.9k 155 · 3%
5k+ 11 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Home & Garden
4% coverage
Apparel & Accessories
2% coverage
Celebrations & Gifts
2% coverage
Toys & Games
2% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics 21 Food & Beverages 18 Office Supplies 12

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 186 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,593 · 51%
$25-$49 729 · 24%
$50-$99 400 · 13%
$100-$199 199 · 6%
$200-$499 111 · 4%
$500+ 63 · 2%
Store currencies
USD 2,134 EUR 622 GBP 580 CAD 215 AUD 170 BRL 146 INR 108 ILS 78

Among stores with pricing data, the most common price range is Under $25. The average is higher at $147 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (70%), Facebook (59%), YouTube (17%).

Instagram
70%
Facebook
59%
YouTube
17%
TikTok
13%
Pinterest
10%
Twitter / X
7%
LinkedIn
5%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 2% run Meta ads. That's 17 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

18 products $24 avg 1 ads
Arts & Entertainment writing supplies creative workshops
6 products $8 avg 1 ads
Arts & Entertainment handmade soap craft workshops
28 products $24 avg 1 ads
Baby & Kids Arts & Entertainment children's products educational
72 products $152 avg
Arts & Entertainment textile art zero waste art
40 products $37 avg
Arts & Entertainment paper flower kit paper craft supplies
7 products $22 avg
Arts & Entertainment craft kits diy projects
114 products $9 avg
Arts & Entertainment stickers papeterie
8 products $12 avg
Arts & Entertainment natural dye textile dye
12 products $152 avg
Arts & Entertainment punchneedle art tufting supplies
88 products $192 avg
Arts & Entertainment stained glass art glass decor
153 products $9 avg
Home & Garden Arts & Entertainment furniture-restoration diy-supplies

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FAQ

How many Wix Craft Supplies stores are there?

We currently track 4,564 active Wix stores in the Craft Supplies segment.

Are Wix Craft Supplies stores growing?

Yes. In the last 30 days, 368 new stores were indexed in the Craft Supplies segment, showing a 8% monthly growth rate.

What is the average product price in Wix Craft Supplies stores?

Among stores with pricing data, the average listed price is about $147, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.