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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

4,211 Wix Craft Supplies Stores: Stats & Market Data (2026)

4,211 active Wix stores fall into the Craft Supplies segment, with 176 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Celebrations & Gifts. 75% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

75%
Social media
2%
Meta ads
69%
Contact info
Total Stores
4,211
Active Wix stores
New (30d)
176
Newly added in the last 30 days
Avg. Products
205
Among 4,182 stores with catalog data
Avg. Price
$157
Among 2,837 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

196 98 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

176 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 862 · 21%
10-49 1,507 · 36%
50-199 1,069 · 26%
200-999 570 · 14%
1k-4.9k 158 · 4%
5k+ 16 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Home & Garden
4% coverage
Celebrations & Gifts
3% coverage
Apparel & Accessories
2% coverage
Toys & Games
2% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage
Food & Beverages 16 Beauty & Cosmetics 14 Health 10

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 205 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,474 · 52%
$25-$49 663 · 23%
$50-$99 363 · 13%
$100-$199 173 · 6%
$200-$499 104 · 4%
$500+ 60 · 2%
Store currencies
USD 1,907 EUR 578 GBP 558 CAD 204 AUD 157 BRL 139 INR 93 ILS 79

Among stores with pricing data, the most common price range is Under $25. The average is higher at $157 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (65%), Facebook (54%), YouTube (16%).

Instagram
65%
Facebook
54%
YouTube
16%
TikTok
12%
Pinterest
9%
Twitter / X
7%
LinkedIn
5%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 2% run Meta ads. That's 16 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Pinterest Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Pinterest Pixel
1%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $17 avg 1 ads
Arts & Entertainment Books Home Decor
95 products $13 avg 4 ads
Arts & Entertainment Art
150 products $31 avg 2 ads
Arts & Entertainment
473 products $4 avg 3 ads
Arts & Entertainment Craft Supplies
5 products $47 avg 1 ads
Arts & Entertainment Education & Courses
18 products $26 avg 1 ads
Arts & Entertainment
9 products $33 avg 1 ads
Arts & Entertainment Art Supplies Craft Supplies
30 products $88 avg 21 ads
Arts & Entertainment Education & Courses Home & Garden
108 products $28 avg
Arts & Entertainment
552 products $5 avg
Arts & Entertainment
81 products $13 avg
Arts & Entertainment Fashion Accessories Necklaces

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FAQ

How many Wix Craft Supplies stores are there?

We currently track 4,211 active Wix stores in the Craft Supplies segment.

Are Wix Craft Supplies stores growing?

Yes. In the last 30 days, 176 new stores were indexed in the Craft Supplies segment, showing a 4% monthly growth rate.

What is the average product price in Wix Craft Supplies stores?

Among stores with pricing data, the average listed price is about $157, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.