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Wix subcategory analytics
Subcategory
Updated June 22, 2026
Wix

4,279 Wix Craft Supplies Stores: Stats & Market Data (2026)

4,279 active Wix stores fall into the Craft Supplies segment, with 140 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 80% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

80%
Social media
2%
Meta ads
75%
Contact info
Total Stores
4,279
Active Wix stores
New (30d)
140
Newly added in the last 30 days
Avg. Products
184
Among 4,266 stores with catalog data
Avg. Price
$152
Among 2,884 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

277 138 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

140 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 916 · 21%
10-49 1,577 · 37%
50-199 1,053 · 25%
200-999 567 · 13%
1k-4.9k 141 · 3%
5k+ 12 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Home & Garden
4% coverage
Apparel & Accessories
2% coverage
Celebrations & Gifts
2% coverage
Toys & Games
2% coverage
Jewelry & Watches
1% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics 20 Food & Beverages 17 Office Supplies 11

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 184 because some stores carry much larger inventories. That's larger than the Wix average of 70. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,471 · 51%
$25-$49 681 · 24%
$50-$99 378 · 13%
$100-$199 192 · 7%
$200-$499 102 · 4%
$500+ 60 · 2%
Store currencies
USD 1,981 EUR 590 GBP 549 CAD 208 AUD 154 BRL 140 INR 92 ILS 74

Among stores with pricing data, the most common price range is Under $25. The average is higher at $152 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (69%), Facebook (58%), YouTube (17%).

Instagram
69%
Facebook
58%
YouTube
17%
TikTok
12%
Pinterest
10%
Twitter / X
7%
LinkedIn
5%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 2% run Meta ads. That's 17 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Pinterest Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Pinterest Pixel
1%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $20 avg 1 ads
Arts & Entertainment Books Home Decor
90 products $13 avg 1 ads
Arts & Entertainment Art
6 products $8 avg 1 ads
Arts & Entertainment Personal Care
9 products $90 avg 2 ads
Arts & Entertainment
10 products $25 avg 1 ads
Arts & Entertainment Courses Craft Supplies
15 products $158 avg 8 ads
Arts & Entertainment
25 products $15 avg
Arts & Entertainment
25 products $100 avg
Apparel & Accessories Arts & Entertainment
37 products $7 avg
Arts & Entertainment
39 products $18 avg
Arts & Entertainment Gifts
14 products $76 avg
Arts & Entertainment Art Supplies Courses
124 products $45 avg
Arts & Entertainment

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FAQ

How many Wix Craft Supplies stores are there?

We currently track 4,279 active Wix stores in the Craft Supplies segment.

Are Wix Craft Supplies stores growing?

Yes. In the last 30 days, 140 new stores were indexed in the Craft Supplies segment, showing a 3% monthly growth rate.

What is the average product price in Wix Craft Supplies stores?

Among stores with pricing data, the average listed price is about $152, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.