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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

1,137 Wix Kids Clothing Stores: Stats & Market Data (2026)

1,137 active Wix stores fall into the Kids Clothing segment, with 215 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Celebrations & Gifts. 81% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

81%
Social media
1%
Meta ads
75%
Contact info
Total Stores
1,137
Active Wix stores
New (30d)
215
Newly added in the last 30 days
Avg. Products
156
Among 1,137 stores with catalog data
Avg. Price
$72
Among 718 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

123 61 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

215 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 278 · 24%
10-49 466 · 41%
50-199 218 · 19%
200-999 136 · 12%
1k-4.9k 37 · 3%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
17% coverage
Celebrations & Gifts
7% coverage
Toys & Games
6% coverage
Arts & Entertainment
5% coverage
Books & Literature
5% coverage
Education & Courses
4% coverage
Home & Garden
3% coverage
Sporting Goods
2% coverage
Food & Beverages
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 156 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 333 · 46%
$25-$49 220 · 31%
$50-$99 118 · 16%
$100-$199 27 · 4%
$200-$499 13 · 2%
$500+ 7 · 1%
Store currencies
USD 470 EUR 172 GBP 128 AUD 57 CAD 48 INR 29 BRL 27 ILS 23

Among stores with pricing data, the most common price range is Under $25. The average is higher at $72 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (70%), Facebook (60%), YouTube (11%).

Instagram
70%
Facebook
60%
YouTube
11%
TikTok
11%
Pinterest
10%
LinkedIn
7%
Twitter / X
7%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 1% run Meta ads. That's 13 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $62 avg 1 ads
Baby & Kids personalised baby gifts custom cushions
21 products $45 avg 1 ads
Baby & Kids personalized children books custom kids story books
159 products $149 avg 1 ads
Baby & Kids kids toys online children educational toys
2,118 products $43 avg
Baby & Kids kids clothes sale scandinavian kids fashion
1,104 products $18 avg 1 ads
Baby & Kids kids clothing baby apparel
402 products $46 avg
Baby & Kids Jewelry & Watches personalized posters baby gifts
2,559 products $34 avg
Baby & Kids παιδικά ρούχα βρεφικά ρούχα
15 products $27 avg
Baby & Kids faith-based entertainment kids
158 products $2 avg
Baby & Kids baby gifts kids gifts
12 products $177 avg
Baby & Kids kids children
36 products $118 avg
Baby & Kids Celebrations & Gifts customized tutu personalized gifts

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FAQ

How many Wix Kids Clothing stores are there?

We currently track 1,137 active Wix stores in the Kids Clothing segment.

Are Wix Kids Clothing stores growing?

Yes. In the last 30 days, 215 new stores were indexed in the Kids Clothing segment, showing a 19% monthly growth rate.

What is the average product price in Wix Kids Clothing stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.