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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

1,305 Wix Kids Clothing Stores: Stats & Market Data (2026)

1,305 active Wix stores fall into the Kids Clothing segment, with 128 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Celebrations & Gifts. 74% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

74%
Social media
1%
Meta ads
70%
Contact info
Total Stores
1,305
Active Wix stores
New (30d)
128
Newly added in the last 30 days
Avg. Products
162
Among 1,302 stores with catalog data
Avg. Price
$203
Among 857 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

177 88 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

128 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 244 · 19%
10-49 559 · 43%
50-199 286 · 22%
200-999 163 · 13%
1k-4.9k 48 · 4%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
17% coverage
Celebrations & Gifts
7% coverage
Toys & Games
6% coverage
Arts & Entertainment
4% coverage
Books & Literature
4% coverage
Education & Courses
4% coverage
Home & Garden
3% coverage
Sporting Goods
2% coverage
Food & Beverages
1% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 162 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 426 · 50%
$25-$49 246 · 29%
$50-$99 130 · 15%
$100-$199 27 · 3%
$200-$499 16 · 2%
$500+ 12 · 1%
Store currencies
USD 487 EUR 208 GBP 161 AUD 69 CAD 51 BRL 48 INR 41 CHF 30

Among stores with pricing data, the most common price range is Under $25. The average is higher at $203 because some stores price much higher, pulling it up. That's below the Wix average of $383.

Social media platforms

Instagram (62%), Facebook (53%), YouTube (10%).

Instagram
62%
Facebook
53%
YouTube
10%
Pinterest
9%
TikTok
8%
LinkedIn
7%
Twitter / X
6%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 1% run Meta ads. That's 15 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

904 products $38 avg 2 ads
Baby & Kids Kids Clothing
35 products $13 avg 1 ads
Baby & Kids
1,500 products $13 avg 1 ads
Baby & Kids Apparel & Accessories Kids Clothing
1,538 products $42 avg 1 ads
Animals & Pet Supplies Baby & Kids Apparel & Accessories Pet Supplies Kids Clothing
25 products $97 avg
Baby & Kids Toys & Games Baby Clothing Toys
15 products $20 avg
Baby & Kids Kids Clothing
250 products $14 avg
Toys & Games Baby & Kids
90 products $21 avg
Baby & Kids Toys
77 products $20 avg
Books & Literature Baby & Kids Children's Books
43 products $103 avg
Baby & Kids Toys Baby Gear

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FAQ

How many Wix Kids Clothing stores are there?

We currently track 1,305 active Wix stores in the Kids Clothing segment.

Are Wix Kids Clothing stores growing?

Yes. In the last 30 days, 128 new stores were indexed in the Kids Clothing segment, showing a 10% monthly growth rate.

What is the average product price in Wix Kids Clothing stores?

Among stores with pricing data, the average listed price is about $203, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.