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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

882 Wix Educational Toys Stores: Stats & Market Data (2026)

882 active Wix stores fall into the Educational Toys segment, with 105 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Education & Courses. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
74%
Contact info
Total Stores
882
Active Wix stores
New (30d)
105
Newly added in the last 30 days
Avg. Products
176
Among 878 stores with catalog data
Avg. Price
$188
Among 581 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

117 58 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

105 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 238 · 27%
10-49 322 · 37%
50-199 199 · 23%
200-999 90 · 10%
1k-4.9k 24 · 3%
5k+ 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Baby & Kids
9% coverage
Education & Courses
7% coverage
Books & Literature
6% coverage
Celebrations & Gifts
5% coverage
Arts & Entertainment
5% coverage
Apparel & Accessories
4% coverage
Home & Garden
4% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Animals & Pet Supplies 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 176 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 284 · 49%
$25-$49 156 · 27%
$50-$99 84 · 14%
$100-$199 30 · 5%
$200-$499 10 · 2%
$500+ 17 · 3%
Store currencies
USD 337 EUR 122 GBP 99 AUD 55 CAD 35 BRL 28 ILS 28 INR 24

Among stores with pricing data, the most common price range is Under $25. The average is higher at $188 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (67%), Facebook (59%), YouTube (18%).

Instagram
67%
Facebook
59%
YouTube
18%
TikTok
15%
Twitter / X
10%
LinkedIn
9%
Pinterest
8%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 15 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

471 products $27 avg 1 ads
Toys & Games Books & Literature children's toys bilingual books
133 products $13 avg 1 ads
Toys & Games Baby & Kids educational toys baby gear
61 products $15 avg 2 ads
Books & Literature Toys & Games kinderbücher hörspiele kinder
333 products $5 avg
Toys & Games educational toys learning toys
133 products $16 avg
Toys & Games Apparel & Accessories handmade hair clips crochet toys
11 products $93 avg
Toys & Games toys photo
312 products $11 avg
Baby & Kids Toys & Games sensory toys educational products
20 products $2 avg
Toys & Games Baby & Kids kids toys baby clothing
14 products $33 avg
Toys & Games kids learning games family educational activities
24 products $3 avg
Toys & Games Baby & Kids minnie mouse pyjamas baby fidget popper
209 products $20 avg
Toys & Games kids sewing kits children craft supplies
198 products $52 avg
Toys & Games Jewelry & Watches handmade toys baby toys

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FAQ

How many Wix Educational Toys stores are there?

We currently track 882 active Wix stores in the Educational Toys segment.

Are Wix Educational Toys stores growing?

Yes. In the last 30 days, 105 new stores were indexed in the Educational Toys segment, showing a 12% monthly growth rate.

What is the average product price in Wix Educational Toys stores?

Among stores with pricing data, the average listed price is about $188, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.