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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

873 Wix Educational Toys Stores: Stats & Market Data (2026)

873 active Wix stores fall into the Educational Toys segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Education & Courses. 72% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

72%
Social media
3%
Meta ads
68%
Contact info
Total Stores
873
Active Wix stores
New (30d)
66
Newly added in the last 30 days
Avg. Products
147
Among 865 stores with catalog data
Avg. Price
$178
Among 589 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

87 43 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

66 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 219 · 25%
10-49 323 · 37%
50-199 213 · 25%
200-999 90 · 10%
1k-4.9k 19 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Baby & Kids
9% coverage
Education & Courses
7% coverage
Arts & Entertainment
5% coverage
Books & Literature
5% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
3% coverage
Home & Garden
3% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 147 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 303 · 51%
$25-$49 153 · 26%
$50-$99 82 · 14%
$100-$199 27 · 5%
$200-$499 12 · 2%
$500+ 12 · 2%
Store currencies
USD 319 EUR 123 GBP 85 AUD 56 BRL 39 CAD 37 ILS 29 INR 28

Among stores with pricing data, the most common price range is Under $25. The average is higher at $178 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (61%), Facebook (53%), YouTube (15%).

Instagram
61%
Facebook
53%
YouTube
15%
TikTok
13%
Twitter / X
9%
LinkedIn
9%
Pinterest
8%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 3% run Meta ads. That's 13 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (2%), Google Tag Manager (2%).

Google Analytics
3%
Facebook Pixel
2%
Google Tag Manager
2%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

56 products $7 avg 3 ads
Toys & Games
71 products $15 avg
Toys & Games
25 products $97 avg
Baby & Kids Toys & Games Baby Clothing Toys
22 products $52 avg
Toys & Games
25 products $25 avg
Toys & Games
97 products $89 avg
Toys & Games
98 products $14 avg
Toys & Games
286 products $13 avg
Toys & Games Celebrations & Gifts Kids Clothing Gifts
13 products $31 avg
Toys & Games
165 products $6 avg
Toys & Games
165 products $14 avg
Toys & Games Toys

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FAQ

How many Wix Educational Toys stores are there?

We currently track 873 active Wix stores in the Educational Toys segment.

Are Wix Educational Toys stores growing?

Yes. In the last 30 days, 66 new stores were indexed in the Educational Toys segment, showing a 8% monthly growth rate.

What is the average product price in Wix Educational Toys stores?

Among stores with pricing data, the average listed price is about $178, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.