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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

10.2K Wix Online Courses Stores: Stats & Market Data (2026)

10,243 active Wix stores fall into the Online Courses segment, with 807 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Health, Books & Literature. 78% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

78%
Social media
2%
Meta ads
75%
Contact info
Total Stores
10,243
Active Wix stores
New (30d)
807
Newly added in the last 30 days
Avg. Products
22
Among 10,229 stores with catalog data
Avg. Price
$206
Among 4,823 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

680 340 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

807 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,613 · 55%
10-49 3,882 · 38%
50-199 590 · 6%
200-999 133 · 1%
1k-4.9k 10 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
5% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Business & Industrial
1% coverage
Baby & Kids
1% coverage
Software
1% coverage
Celebrations & Gifts 50 Food & Beverages 47

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 22 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,876 · 39%
$25-$49 878 · 18%
$50-$99 842 · 17%
$100-$199 427 · 9%
$200-$499 421 · 9%
$500+ 379 · 8%
Store currencies
USD 5,030 EUR 1,164 GBP 962 CAD 466 BRL 462 AUD 369 INR 268 MXN 191

Among stores with pricing data, the most common price range is Under $25. The average is higher at $206 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (62%), Facebook (57%), YouTube (30%).

Instagram
62%
Facebook
57%
YouTube
30%
LinkedIn
26%
Twitter / X
15%
TikTok
11%
Pinterest
3%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 2% run Meta ads. That's 10 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (4%), Facebook Pixel (3%).

Google Analytics
4%
Google Tag Manager
4%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

403 products $16 avg 3 ads
Education & Courses photography workshops community of photographers
55 products $332 avg 1 ads
Education & Courses english courses online learning
8 products $98 avg 1 ads
Education & Courses tuition centre learning center
250 products $11 avg 4 ads
Education & Courses early-years resources educator tools
8 products $234 avg 1 ads
Education & Courses business online business
25 products $144 avg 1 ads
Education & Courses hormone therapy certification obesity week conference
9 products $21 avg
Education & Courses neuroscience education
10 products $1280 avg
Education & Courses artificial intelligence digital tools
13 products $11 avg
Education & Courses vocational guidance career counseling
5 products $22 avg
Education & Courses faith-based personal growth
7 products $19 avg
Education & Courses Arts & Entertainment meditation intuition
33 products $490 avg
Education & Courses mindfulness educational-training

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FAQ

How many Wix Online Courses stores are there?

We currently track 10,243 active Wix stores in the Online Courses segment.

Are Wix Online Courses stores growing?

Yes. In the last 30 days, 807 new stores were indexed in the Online Courses segment, showing a 8% monthly growth rate.

What is the average product price in Wix Online Courses stores?

Among stores with pricing data, the average listed price is about $206, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.