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Wix subcategory analytics
Subcategory
Updated June 29, 2026
Wix

9,465 Wix Online Courses Stores: Stats & Market Data (2026)

9,465 active Wix stores fall into the Online Courses segment, with 84 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Health, Books & Literature. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
75%
Contact info
Total Stores
9,465
Active Wix stores
New (30d)
84
Newly added in the last 30 days
Avg. Products
23
Among 9,459 stores with catalog data
Avg. Price
$199
Among 4,539 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

436 218 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

84 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,179 · 55%
10-49 3,588 · 38%
50-199 564 · 6%
200-999 116 · 1%
1k-4.9k 11 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
5% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Business & Industrial
1% coverage
Baby & Kids
1% coverage
Software
1% coverage
Celebrations & Gifts 44 Food & Beverages 43

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 23 because some stores carry much larger inventories. That's smaller than the Wix average of 68. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,746 · 38%
$25-$49 823 · 18%
$50-$99 805 · 18%
$100-$199 409 · 9%
$200-$499 399 · 9%
$500+ 357 · 8%
Store currencies
USD 4,647 EUR 1,073 GBP 891 CAD 430 BRL 416 AUD 347 INR 247 MXN 178

Among stores with pricing data, the most common price range is Under $25. The average is higher at $199 because some stores price much higher, pulling it up. That's below the Wix average of $371.

Social media platforms

Instagram (62%), Facebook (57%), YouTube (30%).

Instagram
62%
Facebook
57%
YouTube
30%
LinkedIn
26%
Twitter / X
15%
TikTok
11%
Pinterest
3%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (4%), Facebook Pixel (3%).

Google Analytics
4%
Google Tag Manager
4%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

13 products $100 avg 23 ads
Education & Courses
10 products $31 avg 1 ads
Education & Courses Courses Coaching
55 products $332 avg 5 ads
Education & Courses Courses
7 products $41 avg 1 ads
Education & Courses Coaching Courses
12 products $27 avg 1 ads
Education & Courses Coaching Courses
25 products $5 avg 2 ads
Education & Courses Wellness Courses
95 products $59 avg 2 ads
Education & Courses
9 products $29 avg 2 ads
Education & Courses Courses
495 products $4 avg 2 ads
Education & Courses Courses
10 products $31 avg 1 ads
Education & Courses Wellness Courses
5 products $8 avg
Education & Courses Personal Care Yoga & Meditation

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FAQ

How many Wix Online Courses stores are there?

We currently track 9,465 active Wix stores in the Online Courses segment.

Are Wix Online Courses stores growing?

Yes. In the last 30 days, 84 new stores were indexed in the Online Courses segment, showing a 1% monthly growth rate.

What is the average product price in Wix Online Courses stores?

Among stores with pricing data, the average listed price is about $199, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.