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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

841 Wix Educational Materials Stores: Stats & Market Data (2026)

841 active Wix stores fall into the Educational Materials segment, with 124 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Baby & Kids. 68% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
69%
Contact info
Total Stores
841
Active Wix stores
New (30d)
124
Newly added in the last 30 days
Avg. Products
87
Among 835 stores with catalog data
Avg. Price
$43
Among 412 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

126 63 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

124 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 207 · 25%
10-49 390 · 47%
50-199 163 · 20%
200-999 67 · 8%
1k-4.9k 7 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
11% coverage
Baby & Kids
7% coverage
Health
3% coverage
Toys & Games
2% coverage
Arts & Entertainment
2% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Office Supplies
1% coverage
Electronics 4 Software 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 87 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 273 · 66%
$25-$49 69 · 17%
$50-$99 40 · 10%
$100-$199 13 · 3%
$200-$499 12 · 3%
$500+ 5 · 1%
Store currencies
USD 347 EUR 106 GBP 86 CAD 46 BRL 44 AUD 36 INR 26 ILS 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $43 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (54%), Facebook (51%), YouTube (24%).

Instagram
54%
Facebook
51%
YouTube
24%
LinkedIn
18%
Twitter / X
12%
TikTok
9%
Pinterest
6%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns. That's 9 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

7 products $4 avg 1 ads
Arts & Entertainment Education & Courses
96 products $15 avg 1 ads
Education & Courses
39 products $3 avg
Education & Courses
52 products $27 avg
Education & Courses
86 products $28 avg
Education & Courses
24 products $2 avg
Education & Courses Courses
22 products $7 avg
Books & Literature Education & Courses
144 products $11 avg
Baby & Kids Education & Courses Toys
6 products $22 avg
Education & Courses
30 products $274 avg
Education & Courses
9 products $22 avg
Education & Courses Courses

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FAQ

How many Wix Educational Materials stores are there?

We currently track 841 active Wix stores in the Educational Materials segment.

Are Wix Educational Materials stores growing?

Yes. In the last 30 days, 124 new stores were indexed in the Educational Materials segment, showing a 15% monthly growth rate.

What is the average product price in Wix Educational Materials stores?

Among stores with pricing data, the average listed price is about $43, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.