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Wix subcategory analytics
Subcategory
Updated June 29, 2026
Wix

755 Wix Educational Materials Stores: Stats & Market Data (2026)

755 active Wix stores fall into the Educational Materials segment, with 99 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Baby & Kids. 74% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

74%
Social media
1%
Meta ads
74%
Contact info
Total Stores
755
Active Wix stores
New (30d)
99
Newly added in the last 30 days
Avg. Products
83
Among 755 stores with catalog data
Avg. Price
$38
Among 355 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

128 64 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

99 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 232 · 31%
10-49 331 · 44%
50-199 132 · 17%
200-999 52 · 7%
1k-4.9k 7 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
12% coverage
Baby & Kids
8% coverage
Health
3% coverage
Arts & Entertainment
2% coverage
Toys & Games
2% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Software 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 83 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 236 · 66%
$25-$49 53 · 15%
$50-$99 36 · 10%
$100-$199 14 · 4%
$200-$499 16 · 5%
Store currencies
USD 331 EUR 85 GBP 77 BRL 44 CAD 40 AUD 35 INR 20 ILS 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $38 because some stores price much higher, pulling it up. That's below the Wix average of $371.

Social media platforms

Instagram (60%), Facebook (54%), YouTube (24%).

Instagram
60%
Facebook
54%
YouTube
24%
LinkedIn
19%
Twitter / X
12%
TikTok
11%
Pinterest
6%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 1% run Meta ads. That's 11 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $7 avg
Education & Courses
24 products $8 avg
Education & Courses
61 products $36 avg
Education & Courses
98 products $7 avg
Baby & Kids Education & Courses
31 products $24 avg
Education & Courses Baby & Kids Children's Books
57 products $8 avg
Education & Courses
138 products $40 avg
Education & Courses
78 products $31 avg
Education & Courses
232 products $3 avg
Education & Courses

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FAQ

How many Wix Educational Materials stores are there?

We currently track 755 active Wix stores in the Educational Materials segment.

Are Wix Educational Materials stores growing?

Yes. In the last 30 days, 99 new stores were indexed in the Educational Materials segment, showing a 13% monthly growth rate.

What is the average product price in Wix Educational Materials stores?

Among stores with pricing data, the average listed price is about $38, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.