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Wix topic analytics
Topic
Updated June 22, 2026
Wix

4,842 Wix Courses Stores: Stats & Market Data (2026)

4,842 active Wix stores fall into the Courses segment, with 33 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Arts & Entertainment, Books & Literature. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
75%
Contact info
Total Stores
4,842
Active Wix stores
New (30d)
33
Newly added in the last 30 days
Avg. Products
29
Among 4,835 stores with catalog data
Avg. Price
$152
Among 2,421 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

235 117 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

33 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,463 · 51%
10-49 1,911 · 40%
50-199 359 · 7%
200-999 86 · 2%
1k-4.9k 15 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
72% coverage
Arts & Entertainment
9% coverage
Books & Literature
4% coverage
Health
3% coverage
Business & Industrial
2% coverage
Sporting Goods
2% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories
1% coverage
Home & Garden
1% coverage
Toys & Games
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 29 because some stores carry much larger inventories. That's smaller than the Wix average of 70. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,029 · 43%
$25-$49 524 · 22%
$50-$99 396 · 16%
$100-$199 162 · 7%
$200-$499 167 · 7%
$500+ 143 · 6%
Store currencies
USD 2,440 EUR 552 GBP 384 CAD 229 BRL 207 AUD 189 INR 116 MXN 90

Among stores with pricing data, the most common price range is Under $25. The average is higher at $152 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (61%), Facebook (56%), YouTube (27%).

Instagram
61%
Facebook
56%
YouTube
27%
LinkedIn
25%
Twitter / X
15%
TikTok
10%
Pinterest
3%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $27 avg 1 ads
Education & Courses Coaching Courses
54 products $19 avg 1 ads
9 products $29 avg 2 ads
Education & Courses Courses
1,538 products $6 avg 1 ads
Education & Courses Courses
10 products $31 avg 1 ads
Education & Courses Wellness Courses
9 products $51 avg 2 ads
Vehicles & Parts Courses
10 products $25 avg 1 ads
Arts & Entertainment Courses Craft Supplies
495 products $4 avg 2 ads
Education & Courses Courses
8 products $98 avg 6 ads
Education & Courses Courses
21 products $30 avg 2 ads
Education & Courses Courses
8 products $16 avg 1 ads
Arts & Entertainment Music Courses

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FAQ

How many Wix Courses stores are there?

We currently track 4,842 active Wix stores in the Courses segment.

Are Wix Courses stores growing?

Yes. In the last 30 days, 33 new stores were indexed in the Courses segment, showing a 1% monthly growth rate.

What is the average product price in Wix Courses stores?

Among stores with pricing data, the average listed price is about $152, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.