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Topic
Updated July 13, 2026
Wix

1,968 Wix Sports Equipment Stores: Stats & Market Data (2026)

1,968 active Wix stores fall into the Sports Equipment segment, with 74 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Apparel & Accessories, Toys & Games. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
69%
Contact info
Total Stores
1,968
Active Wix stores
New (30d)
74
Newly added in the last 30 days
Avg. Products
98
Among 1,942 stores with catalog data
Avg. Price
$459
Among 1,153 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

90 45 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

74 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 699 · 36%
10-49 850 · 44%
50-199 261 · 13%
200-999 100 · 5%
1k-4.9k 29 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
40% coverage
Apparel & Accessories
8% coverage
Toys & Games
3% coverage
Arts & Entertainment
2% coverage
Home & Garden
1% coverage
Health
1% coverage
Electronics
1% coverage
Education & Courses
1% coverage
Hardware
1% coverage
Books & Literature
0% coverage
Celebrations & Gifts
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 98 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 294 · 25%
$25-$49 349 · 30%
$50-$99 241 · 21%
$100-$199 127 · 11%
$200-$499 79 · 7%
$500+ 63 · 5%
Store currencies
USD 1,000 EUR 227 GBP 174 CAD 117 AUD 92 BRL 42 INR 32 CHF 29

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $459 because some stores price much higher, pulling it up. That's above the Wix average of $384.

Social media platforms

Instagram (58%), Facebook (54%), YouTube (18%).

Instagram
58%
Facebook
54%
YouTube
18%
Twitter / X
16%
TikTok
10%
LinkedIn
7%
Pinterest
2%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 10 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

18 products $189 avg 1 ads
Arts & Entertainment Music Sports Equipment
Home | Toxic United Kingdom
62 products $144 avg
12 products $74 avg
180 products $99 avg
Sporting Goods Sports Equipment Outdoor Gear
58 products $42 avg
Arts & Entertainment Celebrations & Gifts Kids Clothing Sports Equipment
158 products $400 avg
Sporting Goods Sports Equipment
58 products $19 avg
Sporting Goods Sports Equipment
98 products $28 avg
Sporting Goods Sports Equipment Fitness Equipment
11 products $33 avg
Sporting Goods Sports Equipment

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FAQ

How many Wix Sports Equipment stores are there?

We currently track 1,968 active Wix stores in the Sports Equipment segment.

Are Wix Sports Equipment stores growing?

Yes. In the last 30 days, 74 new stores were indexed in the Sports Equipment segment, showing a 4% monthly growth rate.

What is the average product price in Wix Sports Equipment stores?

Among stores with pricing data, the average listed price is about $459, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.