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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

1,941 Wix Gym & Fitness Stores: Stats & Market Data (2026)

1,941 active Wix stores fall into the Gym & Fitness segment, with 198 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 65% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

65%
Social media
2%
Meta ads
65%
Contact info
Total Stores
1,941
Active Wix stores
New (30d)
198
Newly added in the last 30 days
Avg. Products
54
Among 1,931 stores with catalog data
Avg. Price
$268
Among 1,176 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

280 140 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

198 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 596 · 31%
10-49 999 · 52%
50-199 246 · 13%
200-999 79 · 4%
1k-4.9k 10 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Health
16% coverage
Apparel & Accessories
9% coverage
Home & Garden
6% coverage
Furniture
5% coverage
Education & Courses
3% coverage
Electronics
1% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage
Toys & Games 9 Celebrations & Gifts 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 54 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 317 · 27%
$25-$49 437 · 37%
$50-$99 223 · 19%
$100-$199 94 · 8%
$200-$499 53 · 5%
$500+ 52 · 4%
Store currencies
USD 831 GBP 352 EUR 215 BRL 100 CAD 92 AUD 58 CHF 26 INR 26

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $268 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (58%), Facebook (50%), YouTube (19%).

Instagram
58%
Facebook
50%
YouTube
19%
TikTok
10%
Twitter / X
8%
LinkedIn
7%
Pinterest
2%

Social media adoption is strong at 65%, and 2% of stores run Meta ad campaigns. That's 6 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Tag Manager (3%), Google Analytics (2%), Facebook Pixel (2%).

Google Tag Manager
3%
Google Analytics
2%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

42 products $203 avg 2 ads
Sporting Goods Fitness Equipment
77 products $35 avg 2 ads
Sporting Goods
Home | Xmagym2 United States
6 products $95 avg 2 ads
Sporting Goods
41 products $15 avg
Sporting Goods Education & Courses
27 products $27 avg
Health Sporting Goods
34 products $70 avg
Sporting Goods Sportswear Fitness Equipment
247 products $34 avg
Sporting Goods
33 products $26 avg
Sporting Goods Fitness Equipment
509 products $1200 avg
Sporting Goods
53 products $25 avg
Sporting Goods Sportswear

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FAQ

How many Wix Gym & Fitness stores are there?

We currently track 1,941 active Wix stores in the Gym & Fitness segment.

Are Wix Gym & Fitness stores growing?

Yes. In the last 30 days, 198 new stores were indexed in the Gym & Fitness segment, showing a 10% monthly growth rate.

What is the average product price in Wix Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $268, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.