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Wix subcategory analytics
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Updated June 8, 2026
Wix

1,895 Wix Gym & Fitness Stores: Stats & Market Data (2026)

1,895 active Wix stores fall into the Gym & Fitness segment, with 365 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 73% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
71%
Contact info
Total Stores
1,895
Active Wix stores
New (30d)
365
Newly added in the last 30 days
Avg. Products
45
Among 1,886 stores with catalog data
Avg. Price
$257
Among 1,139 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

345 172 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

365 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 646 · 34%
10-49 976 · 52%
50-199 192 · 10%
200-999 63 · 3%
1k-4.9k 9 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Health
18% coverage
Apparel & Accessories
9% coverage
Home & Garden
6% coverage
Furniture
4% coverage
Education & Courses
3% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Celebrations & Gifts 9

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 45 because some stores carry much larger inventories. That's smaller than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 297 · 26%
$25-$49 447 · 39%
$50-$99 222 · 19%
$100-$199 83 · 7%
$200-$499 50 · 4%
$500+ 40 · 4%
Store currencies
USD 836 GBP 335 EUR 217 CAD 93 BRL 71 AUD 64 CHF 27 JPY 23

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $257 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (65%), Facebook (56%), YouTube (21%).

Instagram
65%
Facebook
56%
YouTube
21%
TikTok
10%
Twitter / X
10%
LinkedIn
9%
Pinterest
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads. That's 9 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Tag Manager (3%), Google Analytics (2%), Facebook Pixel (2%).

Google Tag Manager
3%
Google Analytics
2%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

5 products $618 avg 3 ads
Sporting Goods sports physiotherapy sports injury rehab
12 products $33 avg 17 ads
Sporting Goods Education & Courses fitness expo tickets sports conference passes
17 products $37 avg
Sporting Goods Health gym equipment fitness clothing
14 products $20 avg
Sporting Goods Apparel & Accessories self defense gear martial arts equipment
13 products $33 avg
Sporting Goods Apparel & Accessories gym wear athletic apparel
418 products $144 avg
Sporting Goods sports equipment fitness gear
82 products $28 avg
Sporting Goods personal training workout plans
5 products $15 avg
Sporting Goods fitness club cardio workout
392 products $71 avg
Sporting Goods sports equipment football training
6 products $39 avg
Sporting Goods Health personal training fitness coaching
123 products $17 avg
Sporting Goods t-shirt bikepacking bike
71 products $682 avg
Sporting Goods home gym equipment fitness store

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FAQ

How many Wix Gym & Fitness stores are there?

We currently track 1,895 active Wix stores in the Gym & Fitness segment.

Are Wix Gym & Fitness stores growing?

Yes. In the last 30 days, 365 new stores were indexed in the Gym & Fitness segment, showing a 19% monthly growth rate.

What is the average product price in Wix Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $257, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.