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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

1,628 Wix Gym & Fitness Stores: Stats & Market Data (2026)

1,628 active Wix stores fall into the Gym & Fitness segment, with 268 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Apparel & Accessories. 77% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

77%
Social media
2%
Meta ads
73%
Contact info
Total Stores
1,628
Active Wix stores
New (30d)
268
Newly added in the last 30 days
Avg. Products
38
Among 1,616 stores with catalog data
Avg. Price
$214
Among 969 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

157 78 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

268 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 670 · 41%
10-49 760 · 47%
50-199 136 · 8%
200-999 44 · 3%
1k-4.9k 6 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Health
21% coverage
Apparel & Accessories
9% coverage
Home & Garden
4% coverage
Education & Courses
4% coverage
Furniture
2% coverage
Baby & Kids
1% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage
Arts & Entertainment 7 Celebrations & Gifts 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 38 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 260 · 27%
$25-$49 376 · 39%
$50-$99 201 · 21%
$100-$199 58 · 6%
$200-$499 41 · 4%
$500+ 33 · 3%
Store currencies
USD 770 GBP 229 EUR 192 CAD 83 AUD 60 BRL 43 CHF 27 JPY 20

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $214 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (69%), Facebook (58%), YouTube (22%).

Instagram
69%
Facebook
58%
YouTube
22%
TikTok
11%
Twitter / X
9%
LinkedIn
9%
Pinterest
2%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 2% run Meta ads. That's 9 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Tag Manager (3%), Facebook Pixel (2%), Google Analytics (2%).

Google Tag Manager
3%
Facebook Pixel
2%
Google Analytics
2%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $33 avg 1 ads
Sporting Goods lifting gear strength apparel
19 products $26 avg 1 ads
Sporting Goods Health sports supplements pre workout
5 products $84 avg
Health Sporting Goods fitness coach active lifestyle
152 products $1236 avg
Sporting Goods gym equipment fitness equipment
9 products $27 avg
Apparel & Accessories Sporting Goods ballet shoes dancewear
12 products $77 avg
Health Sporting Goods fitness trainer weight loss
5 products $197 avg
Sporting Goods Health pilates classes reformer pilates
9 products $21 avg
Sporting Goods Apparel & Accessories gym bag drifit tee
16 products $20 avg
Sporting Goods Health Books & Literature fitness training workout planner
10 products $50 avg
Sporting Goods fitness gym
1,682 products $42 avg
Sporting Goods baseball gloves sporting goods

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FAQ

How many Wix Gym & Fitness stores are there?

We currently track 1,628 active Wix stores in the Gym & Fitness segment.

Are Wix Gym & Fitness stores growing?

Yes. In the last 30 days, 268 new stores were indexed in the Gym & Fitness segment, showing a 16% monthly growth rate.

What is the average product price in Wix Gym & Fitness stores?

Among stores with pricing data, the average listed price is about $214, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.