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Wix subcategory analytics
Subcategory
Updated June 22, 2026
Wix

1,061 Wix Outdoor Recreation Stores: Stats & Market Data (2026)

1,061 active Wix stores fall into the Outdoor Recreation segment, with 180 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Home & Garden, Apparel & Accessories. 75% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

75%
Social media
2%
Meta ads
76%
Contact info
Total Stores
1,061
Active Wix stores
New (30d)
180
Newly added in the last 30 days
Avg. Products
179
Among 1,058 stores with catalog data
Avg. Price
$630
Among 682 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

203 101 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

180 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 219 · 21%
10-49 502 · 47%
50-199 207 · 20%
200-999 98 · 9%
1k-4.9k 28 · 3%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Home & Garden
7% coverage
Apparel & Accessories
7% coverage
Vehicles & Parts
4% coverage
Travel
4% coverage
Electronics
2% coverage
Education & Courses
1% coverage
Furniture
1% coverage
Health
1% coverage
Toys & Games
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 179 because some stores carry much larger inventories. That's larger than the Wix average of 70. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 168 · 25%
$25-$49 173 · 25%
$50-$99 126 · 18%
$100-$199 81 · 12%
$200-$499 42 · 6%
$500+ 92 · 13%
Store currencies
USD 477 EUR 160 GBP 127 CAD 50 AUD 35 BRL 31 JPY 20 INR 16

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $630 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Instagram (62%), Facebook (61%), YouTube (23%).

Instagram
62%
Facebook
61%
YouTube
23%
Twitter / X
10%
TikTok
10%
LinkedIn
7%
Pinterest
3%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 2% run Meta ads. That's 12 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,552 products $14 avg 1 ads
Sporting Goods Running Shoes Sports Equipment
43 products $118 avg 1 ads
Sporting Goods Hunting & Shooting
12 products $291 avg
Sporting Goods Travel
341 products $34 avg
Vehicles & Parts Sporting Goods Hunting & Shooting Outdoor Gear
91 products $68 avg
Sporting Goods Sports Equipment Outdoor Gear
229 products $5 avg
Sporting Goods Fishing Gear
12 products $13 avg
Sporting Goods Fishing Gear
24 products $40 avg
Sporting Goods Outdoor Gear
3,900 products $50 avg
Sporting Goods Sports Equipment Outdoor Gear

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FAQ

How many Wix Outdoor Recreation stores are there?

We currently track 1,061 active Wix stores in the Outdoor Recreation segment.

Are Wix Outdoor Recreation stores growing?

Yes. In the last 30 days, 180 new stores were indexed in the Outdoor Recreation segment, showing a 17% monthly growth rate.

What is the average product price in Wix Outdoor Recreation stores?

Among stores with pricing data, the average listed price is about $630, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.