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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

1,130 Wix Outdoor Recreation Stores: Stats & Market Data (2026)

1,130 active Wix stores fall into the Outdoor Recreation segment, with 164 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Sporting Goods, Apparel & Accessories, Home & Garden. 70% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

70%
Social media
2%
Meta ads
72%
Contact info
Total Stores
1,130
Active Wix stores
New (30d)
164
Newly added in the last 30 days
Avg. Products
176
Among 1,124 stores with catalog data
Avg. Price
$523
Among 715 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

172 86 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

164 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 200 · 18%
10-49 519 · 46%
50-199 264 · 23%
200-999 109 · 10%
1k-4.9k 28 · 2%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
6% coverage
Home & Garden
6% coverage
Vehicles & Parts
4% coverage
Travel
4% coverage
Electronics
2% coverage
Furniture
1% coverage
Health
1% coverage
Hardware
1% coverage
Education & Courses
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 176 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 185 · 26%
$25-$49 171 · 24%
$50-$99 129 · 18%
$100-$199 91 · 13%
$200-$499 55 · 8%
$500+ 84 · 12%
Store currencies
USD 497 EUR 164 GBP 125 CAD 61 AUD 36 BRL 32 JPY 25 CHF 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $523 because some stores price much higher, pulling it up. That's above the Wix average of $383.

Social media platforms

Instagram (57%), Facebook (56%), YouTube (20%).

Instagram
57%
Facebook
56%
YouTube
20%
TikTok
10%
Twitter / X
10%
LinkedIn
7%
Pinterest
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 2% run Meta ads. That's 11 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

444 products $57 avg 2 ads
Sporting Goods Outdoor Gear
7 products $41 avg 1 ads
Sporting Goods Animals & Pet Supplies Hunting & Shooting Outdoor Gear
60 products $32 avg 7 ads
Sporting Goods
151 products $144 avg
Sporting Goods Shoes Sports Equipment
27 products $116 avg
Sporting Goods Outdoor Gear Fishing Gear
53 products $25 avg
Sporting Goods Sportswear
5 products $368 avg
Sporting Goods
10 products $55 avg
Sporting Goods
38 products $47 avg 4 ads
Animals & Pet Supplies Sporting Goods Outdoor Gear
106 products $15 avg
Electronics Sporting Goods
10 products $22 avg
Sporting Goods Fishing Gear
69 products $196 avg
Sporting Goods Sports Equipment Outdoor Gear

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FAQ

How many Wix Outdoor Recreation stores are there?

We currently track 1,130 active Wix stores in the Outdoor Recreation segment.

Are Wix Outdoor Recreation stores growing?

Yes. In the last 30 days, 164 new stores were indexed in the Outdoor Recreation segment, showing a 15% monthly growth rate.

What is the average product price in Wix Outdoor Recreation stores?

Among stores with pricing data, the average listed price is about $523, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.