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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

796 Wix Outdoor Recreation Stores: Stats & Market Data (2026)

796 active Wix stores fall into the Outdoor Recreation segment, with 116 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Home & Garden, Apparel & Accessories. 79% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

79%
Social media
3%
Meta ads
77%
Contact info
Total Stores
796
Active Wix stores
New (30d)
116
Newly added in the last 30 days
Avg. Products
192
Among 793 stores with catalog data
Avg. Price
$605
Among 511 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

66 33 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

116 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 232 · 29%
10-49 349 · 44%
50-199 124 · 16%
200-999 62 · 8%
1k-4.9k 22 · 3%
5k+ 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Home & Garden
7% coverage
Apparel & Accessories
7% coverage
Vehicles & Parts
6% coverage
Travel
6% coverage
Electronics
2% coverage
Education & Courses
2% coverage
Health
2% coverage
Toys & Games
1% coverage
Hardware
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 192 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 125 · 24%
$25-$49 138 · 27%
$50-$99 99 · 19%
$100-$199 61 · 12%
$200-$499 34 · 7%
$500+ 54 · 11%
Store currencies
USD 406 EUR 100 GBP 78 CAD 38 AUD 23 BRL 17 INR 13 JPY 13

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $605 because some stores price much higher, pulling it up. That's above the Wix average of $366.

Social media platforms

Facebook (66%), Instagram (66%), YouTube (25%).

Facebook
66%
Instagram
66%
YouTube
25%
Twitter / X
10%
TikTok
9%
LinkedIn
7%
Pinterest
3%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 3% run Meta ads. That's 11 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

34 products $7925 avg 1 ads
Home & Garden Sporting Goods lawn care powersports equipment
15 products $128 avg 1 ads
Sporting Goods changing robe surf robe
66 products $17 avg
Vehicles & Parts Sporting Goods dirt bike apparel idaho dirt bike
16 products $29 avg
Animals & Pet Supplies Sporting Goods grouse conservation hat sharp-tailed grouse merchandise
12 products $66 avg
Sporting Goods cycling adventure off-road cycling
309 products $39 avg
Apparel & Accessories Sporting Goods military clothing survival gear
1,682 products $42 avg
Sporting Goods baseball gloves sporting goods
43 products $3116 avg
Sporting Goods bicycles outdoor gear
91 products $68 avg
Sporting Goods pickleball paddles sports equipment
241 products $39 avg
Sporting Goods Apparel & Accessories surf gear swimwear
1,561 products $24 avg
Sporting Goods Apparel & Accessories hiking gear trail running shoes
12 products $151 avg
Sporting Goods bicycle store cycling shop

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FAQ

How many Wix Outdoor Recreation stores are there?

We currently track 796 active Wix stores in the Outdoor Recreation segment.

Are Wix Outdoor Recreation stores growing?

Yes. In the last 30 days, 116 new stores were indexed in the Outdoor Recreation segment, showing a 15% monthly growth rate.

What is the average product price in Wix Outdoor Recreation stores?

Among stores with pricing data, the average listed price is about $605, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.