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Wix subcategory analytics
Subcategory
Updated June 22, 2026
Wix

2,352 Wix Hats & Headwear Stores: Stats & Market Data (2026)

2,352 active Wix stores fall into the Hats & Headwear segment, with 257 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Celebrations & Gifts. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
68%
Contact info
Total Stores
2,352
Active Wix stores
New (30d)
257
Newly added in the last 30 days
Avg. Products
73
Among 2,351 stores with catalog data
Avg. Price
$65
Among 1,380 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

287 143 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

257 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 679 · 29%
10-49 1,008 · 43%
50-199 489 · 21%
200-999 157 · 7%
1k-4.9k 17 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
2% coverage
Sporting Goods
2% coverage
Jewelry & Watches
2% coverage
Toys & Games
1% coverage
Furniture
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Books & Literature 10 Animals & Pet Supplies 9

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 73 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 435 · 32%
$25-$49 598 · 43%
$50-$99 185 · 13%
$100-$199 84 · 6%
$200-$499 58 · 4%
$500+ 20 · 1%
Store currencies
USD 1,566 EUR 183 GBP 172 CAD 108 AUD 58 BRL 38 MXN 25 CHF 24

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $65 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (67%), Facebook (53%), YouTube (19%).

Instagram
67%
Facebook
53%
YouTube
19%
TikTok
16%
Twitter / X
14%
LinkedIn
7%
Pinterest
6%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

15 products $40 avg 1 ads
Apparel & Accessories Fashion Accessories
22 products $28 avg 1 ads
Apparel & Accessories Sportswear
103 products $23 avg
Apparel & Accessories Fashion Accessories
42 products $32 avg
Apparel & Accessories Fashion Accessories
270 products $9 avg
Apparel & Accessories Graphic Tees
145 products $30 avg
Apparel & Accessories
104 products $46 avg
Home & Garden Apparel & Accessories
HOME | FOLK'D UP United States
58 products $57 avg
Apparel & Accessories Hats Fashion Accessories
12 products $33 avg
Apparel & Accessories Hats
9 products $15 avg
Apparel & Accessories Music
9 products $19 avg
Apparel & Accessories Arts & Entertainment Music T-Shirts

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FAQ

How many Wix Hats & Headwear stores are there?

We currently track 2,352 active Wix stores in the Hats & Headwear segment.

Are Wix Hats & Headwear stores growing?

Yes. In the last 30 days, 257 new stores were indexed in the Hats & Headwear segment, showing a 11% monthly growth rate.

What is the average product price in Wix Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $65, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.