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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

2,177 Wix Hats & Headwear Stores: Stats & Market Data (2026)

2,177 active Wix stores fall into the Hats & Headwear segment, with 333 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Celebrations & Gifts, Home & Garden. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
67%
Contact info
Total Stores
2,177
Active Wix stores
New (30d)
333
Newly added in the last 30 days
Avg. Products
69
Among 2,175 stores with catalog data
Avg. Price
$65
Among 1,246 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

208 104 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

333 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 746 · 34%
10-49 881 · 41%
50-199 394 · 18%
200-999 136 · 6%
1k-4.9k 17 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Celebrations & Gifts
3% coverage
Home & Garden
3% coverage
Arts & Entertainment
2% coverage
Sporting Goods
2% coverage
Toys & Games
1% coverage
Jewelry & Watches
1% coverage
Furniture
1% coverage
Food & Beverages
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature 10 Wedding 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 69 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 403 · 32%
$25-$49 545 · 44%
$50-$99 149 · 12%
$100-$199 77 · 6%
$200-$499 54 · 4%
$500+ 18 · 1%
Store currencies
USD 1,497 EUR 154 GBP 149 CAD 98 AUD 54 BRL 31 MXN 23 CHF 20

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $65 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (69%), Facebook (54%), YouTube (20%).

Instagram
69%
Facebook
54%
YouTube
20%
TikTok
16%
Twitter / X
15%
LinkedIn
7%
Pinterest
5%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Tara Creek United States
7 products $34 avg 1 ads
Apparel & Accessories rodeo hat mesh back adjustable rodeo hat
11 products $21 avg 8 ads
Apparel & Accessories cajun crawfish
201 products $73 avg 5 ads
Jewelry & Watches Apparel & Accessories jewelry fashion accessories
9 products $37 avg 3 ads
Apparel & Accessories boating apparel custom boating shirts
13 products $17 avg 1 ads
Apparel & Accessories snapback hat trucker hat
528 products $6 avg
Apparel & Accessories Toys & Games Home & Garden stickers art prints
75 products $11 avg
Apparel & Accessories wakesurf merchandise boating gear
1,605 products $125 avg
Apparel & Accessories fashion lifestyle
34 products $64 avg
Apparel & Accessories custom embroidered hats personalized t-shirts
62 products $68 avg
Apparel & Accessories Jewelry & Watches french hats handmade jewelry
11 products $21 avg
Apparel & Accessories women empowerment hat conference merchandise
38 products $209 avg
Apparel & Accessories Toys & Games Sporting Goods sneakers streetwear

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FAQ

How many Wix Hats & Headwear stores are there?

We currently track 2,177 active Wix stores in the Hats & Headwear segment.

Are Wix Hats & Headwear stores growing?

Yes. In the last 30 days, 333 new stores were indexed in the Hats & Headwear segment, showing a 15% monthly growth rate.

What is the average product price in Wix Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $65, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.