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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

6,091 Wix Physical Books Stores: Stats & Market Data (2026)

6,091 active Wix stores fall into the Physical Books segment, with 495 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Books & Literature, Apparel & Accessories, Education & Courses. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
65%
Contact info
Total Stores
6,091
Active Wix stores
New (30d)
495
Newly added in the last 30 days
Avg. Products
107
Among 6,041 stores with catalog data
Avg. Price
$48
Among 3,159 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

492 246 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

495 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,113 · 52%
10-49 2,042 · 34%
50-199 535 · 9%
200-999 242 · 4%
1k-4.9k 89 · 1%
5k+ 20 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Apparel & Accessories
4% coverage
Education & Courses
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Toys & Games
1% coverage
Health
1% coverage
Baby & Kids
1% coverage
Office Supplies
1% coverage
Food & Beverages 23 Jewelry & Watches 21

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 107 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,251 · 71%
$25-$49 554 · 18%
$50-$99 222 · 7%
$100-$199 56 · 2%
$200-$499 36 · 1%
$500+ 40 · 1%
Store currencies
USD 3,522 EUR 644 GBP 483 CAD 226 BRL 219 AUD 217 INR 136 ILS 98

Among stores with pricing data, the most common price range is Under $25. The average is higher at $48 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (61%), Facebook (57%), Twitter / X (21%).

Instagram
61%
Facebook
57%
Twitter / X
21%
YouTube
21%
LinkedIn
14%
TikTok
14%
Pinterest
5%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

588 products $24 avg 1 ads
Books & Literature lgbtq poetry
1,598 products $76 avg 1 ads
Books & Literature movie shop blu-ray movies
27 products $17 avg
Books & Literature horror books thriller novels
57 products $17 avg
Books & Literature romance-books historical-romance
5 products $46 avg
Baby & Kids Books & Literature memory book school year
276 products $30 avg
Books & Literature bible religious books
26 products $113 avg
Books & Literature natural history books coastal wildlife guide
26 products $11 avg
Books & Literature bookstore literature
28 products $22 avg
Books & Literature Education & Courses author consulting online courses
513 products $23 avg
Books & Literature paranormal magazines mystery books
16 products $31 avg
Books & Literature book launch author merchandise
9 products $1 avg
Books & Literature Arts & Entertainment landscape photography wildlife photography

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FAQ

How many Wix Physical Books stores are there?

We currently track 6,091 active Wix stores in the Physical Books segment.

Are Wix Physical Books stores growing?

Yes. In the last 30 days, 495 new stores were indexed in the Physical Books segment, showing a 8% monthly growth rate.

What is the average product price in Wix Physical Books stores?

Among stores with pricing data, the average listed price is about $48, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.