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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

6,106 Wix Physical Books Stores: Stats & Market Data (2026)

6,106 active Wix stores fall into the Physical Books segment, with 729 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Books & Literature, Apparel & Accessories, Arts & Entertainment. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
67%
Contact info
Total Stores
6,106
Active Wix stores
New (30d)
729
Newly added in the last 30 days
Avg. Products
109
Among 6,085 stores with catalog data
Avg. Price
$51
Among 3,290 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

504 252 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

729 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,970 · 49%
10-49 2,090 · 34%
50-199 607 · 10%
200-999 283 · 5%
1k-4.9k 111 · 2%
5k+ 24 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Apparel & Accessories
4% coverage
Arts & Entertainment
4% coverage
Education & Courses
4% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Toys & Games
1% coverage
Health
1% coverage
Baby & Kids
1% coverage
Office Supplies
1% coverage
Food & Beverages 23 Jewelry & Watches 23

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 109 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,329 · 71%
$25-$49 590 · 18%
$50-$99 228 · 7%
$100-$199 57 · 2%
$200-$499 38 · 1%
$500+ 48 · 1%
Store currencies
USD 3,479 EUR 669 GBP 491 BRL 223 CAD 222 AUD 217 INR 146 ILS 103

Among stores with pricing data, the most common price range is Under $25. The average is higher at $51 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (61%), Facebook (56%), Twitter / X (22%).

Instagram
61%
Facebook
56%
Twitter / X
22%
YouTube
21%
TikTok
14%
LinkedIn
14%
Pinterest
5%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads. That's 8 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,160 products $5 avg 1 ads
Baby & Kids Toys & Games Books & Literature children activities kids educational
436 products $16 avg 2 ads
Books & Literature italian books book publisher
91 products $28 avg 1 ads
Books & Literature thriller books book club
12 products $56 avg
Books & Literature sociology books race ethnicity education
15 products $19 avg
Books & Literature science fiction coming-of-age
141 products $31 avg
Books & Literature lifestyle magazine book publisher
40 products $8 avg
Celebrations & Gifts Books & Literature islamic gifts muslim women products
37 products $25 avg
Books & Literature literature magazine independent magazine
33 products $12 avg
Books & Literature turkish literature published since 1963
41 products $28 avg
Books & Literature encyclopedia talmudit talmudic encyclopedia
21 products $11 avg
Books & Literature kids books self-esteem

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FAQ

How many Wix Physical Books stores are there?

We currently track 6,106 active Wix stores in the Physical Books segment.

Are Wix Physical Books stores growing?

Yes. In the last 30 days, 729 new stores were indexed in the Physical Books segment, showing a 12% monthly growth rate.

What is the average product price in Wix Physical Books stores?

Among stores with pricing data, the average listed price is about $51, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.