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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

1,058 Wix eBooks & Digital Stores: Stats & Market Data (2026)

1,058 active Wix stores fall into the eBooks & Digital segment, with 89 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Books & Literature, Education & Courses, Health. 70% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

70%
Social media
1%
Meta ads
63%
Contact info
Total Stores
1,058
Active Wix stores
New (30d)
89
Newly added in the last 30 days
Avg. Products
75
Among 1,046 stores with catalog data
Avg. Price
$41
Among 437 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

110 55 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

89 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 487 · 47%
10-49 388 · 37%
50-199 114 · 11%
200-999 44 · 4%
1k-4.9k 11 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Education & Courses
13% coverage
Health
5% coverage
Apparel & Accessories
5% coverage
Arts & Entertainment
4% coverage
Software
2% coverage
Celebrations & Gifts
2% coverage
Toys & Games
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 75 because some stores carry much larger inventories. The strongest country concentrations are United States, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 321 · 73%
$25-$49 77 · 18%
$50-$99 23 · 5%
$100-$199 6 · 1%
$200-$499 6 · 1%
$500+ 4 · 1%
Store currencies
USD 575 EUR 125 BRL 67 GBP 65 CAD 45 AUD 37 INR 24 MXN 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $41 because some stores price much higher, pulling it up. That's below the Wix average of $383.

Social media platforms

Instagram (58%), Facebook (48%), YouTube (26%).

Instagram
58%
Facebook
48%
YouTube
26%
TikTok
18%
Twitter / X
18%
LinkedIn
16%
Pinterest
5%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 1% run Meta ads. That's 11 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Tag Manager (3%), Google Analytics (3%), Facebook Pixel (1%).

Google Tag Manager
3%
Google Analytics
3%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $11 avg 1 ads
Books & Literature
9 products $17 avg
Books & Literature Education & Courses Books
8 products $15 avg
Books & Literature Books
10 products $13 avg
Books & Literature
8 products $3 avg
Books & Literature
14 products $20 avg
Books & Literature Toys & Games Education & Courses
21 products $5 avg
Books & Literature
22 products $17 avg
Books & Literature Education & Courses Books Courses
9 products $32 avg
Books & Literature
6 products $21 avg
Books & Literature Children's Books
15 products $23 avg
Books & Literature Books
22 products $16 avg
Books & Literature

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FAQ

How many Wix eBooks & Digital stores are there?

We currently track 1,058 active Wix stores in the eBooks & Digital segment.

Are Wix eBooks & Digital stores growing?

Yes. In the last 30 days, 89 new stores were indexed in the eBooks & Digital segment, showing a 8% monthly growth rate.

What is the average product price in Wix eBooks & Digital stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.