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Wix topic analytics
Topic
Updated June 22, 2026
Wix

3,347 Wix Books Stores: Stats & Market Data (2026)

3,347 active Wix stores fall into the Books segment, with 38 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Books & Literature, Arts & Entertainment, Education & Courses. 73% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

73%
Social media
1%
Meta ads
66%
Contact info
Total Stores
3,347
Active Wix stores
New (30d)
38
Newly added in the last 30 days
Avg. Products
95
Among 3,332 stores with catalog data
Avg. Price
$61
Among 1,748 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

256 128 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

38 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,657 · 50%
10-49 1,139 · 34%
50-199 337 · 10%
200-999 135 · 4%
1k-4.9k 51 · 2%
5k+ 13 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
78% coverage
Arts & Entertainment
14% coverage
Education & Courses
8% coverage
Apparel & Accessories
3% coverage
Celebrations & Gifts
1% coverage
Health
1% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Toys & Games
1% coverage
Software
1% coverage
Business & Industrial 12

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 95 because some stores carry much larger inventories. That's larger than the Wix average of 70. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,248 · 71%
$25-$49 296 · 17%
$50-$99 115 · 7%
$100-$199 36 · 2%
$200-$499 34 · 2%
$500+ 19 · 1%
Store currencies
USD 1,882 EUR 378 GBP 252 BRL 164 CAD 132 AUD 127 INR 61 MXN 44

Among stores with pricing data, the most common price range is Under $25. The average is higher at $61 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (59%), Facebook (53%), Twitter / X (21%).

Instagram
59%
Facebook
53%
Twitter / X
21%
YouTube
20%
TikTok
14%
LinkedIn
14%
Pinterest
4%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 1% run Meta ads. That's 10 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (2%), Facebook Pixel (1%), Google Tag Manager (1%).

Google Analytics
2%
Facebook Pixel
1%
Google Tag Manager
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $20 avg 1 ads
Arts & Entertainment Books Home Decor
304 products $13 avg 10 ads
Books & Literature Books
372 products $21 avg 1 ads
Books & Literature Apparel & Accessories Celebrations & Gifts Yoga & Meditation Books
16 products $8 avg
Beauty & Cosmetics Education & Courses Beauty Products Skincare
14 products $23 avg
Books & Literature Books
185 products $20 avg
Books & Literature Books
31 products $320 avg
Books & Literature Books
19 products $17 avg
Books & Literature Books
5 products $4 avg
Books & Literature Books
7 products $16 avg
Books & Literature Books
11 products $55 avg
Education & Courses Coaching Books

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FAQ

How many Wix Books stores are there?

We currently track 3,347 active Wix stores in the Books segment.

Are Wix Books stores growing?

Yes. In the last 30 days, 38 new stores were indexed in the Books segment, showing a 1% monthly growth rate.

What is the average product price in Wix Books stores?

Among stores with pricing data, the average listed price is about $61, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.