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Wix subcategory analytics
Subcategory
Updated June 22, 2026
Wix

1,032 Wix Baby Gear & Strollers Stores: Stats & Market Data (2026)

1,032 active Wix stores fall into the Baby Gear & Strollers segment, with 79 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 81% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

81%
Social media
1%
Meta ads
73%
Contact info
Total Stores
1,032
Active Wix stores
New (30d)
79
Newly added in the last 30 days
Avg. Products
129
Among 1,026 stores with catalog data
Avg. Price
$143
Among 716 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

114 57 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

79 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 267 · 26%
10-49 400 · 39%
50-199 221 · 22%
200-999 112 · 11%
1k-4.9k 24 · 2%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
5% coverage
Toys & Games
4% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Education & Courses 5 Jewelry & Watches 3 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 129 because some stores carry much larger inventories. That's larger than the Wix average of 70. The strongest country concentrations are United Kingdom, United States, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 295 · 41%
$25-$49 182 · 25%
$50-$99 147 · 21%
$100-$199 42 · 6%
$200-$499 29 · 4%
$500+ 21 · 3%
Store currencies
USD 254 EUR 214 GBP 153 AUD 42 CAD 36 BRL 32 ILS 32 TRY 27

Among stores with pricing data, the most common price range is Under $25. The average is higher at $143 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (70%), Facebook (60%), Pinterest (11%).

Instagram
70%
Facebook
60%
Pinterest
11%
TikTok
9%
YouTube
7%
LinkedIn
6%
Twitter / X
5%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 1% run Meta ads. That's 18 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (3%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

303 products $48 avg 6 ads
Baby & Kids Baby Products
9 products $34 avg 2 ads
Baby & Kids
14 products $20 avg
Baby & Kids Kids Clothing Baby Gear
55 products $19 avg
Toys & Games Baby & Kids Toys
ÖZ BABY Türkiye
982 products $1 avg
Baby & Kids Baby Products Kids Clothing
18 products $7 avg
Baby & Kids Baby Products
26 products $4 avg
Baby & Kids Baby Products
18 products $55 avg
Baby & Kids
825 products $21 avg 2 ads
Arts & Entertainment Baby & Kids
15 products $29 avg
Baby & Kids Baby Products Kids Clothing
75 products $63 avg
Baby & Kids

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FAQ

How many Wix Baby Gear & Strollers stores are there?

We currently track 1,032 active Wix stores in the Baby Gear & Strollers segment.

Are Wix Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 79 new stores were indexed in the Baby Gear & Strollers segment, showing a 8% monthly growth rate.

What is the average product price in Wix Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $143, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.