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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

1,024 Wix Baby Gear & Strollers Stores: Stats & Market Data (2026)

1,024 active Wix stores fall into the Baby Gear & Strollers segment, with 83 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 75% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

75%
Social media
2%
Meta ads
67%
Contact info
Total Stores
1,024
Active Wix stores
New (30d)
83
Newly added in the last 30 days
Avg. Products
135
Among 1,013 stores with catalog data
Avg. Price
$268
Among 706 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

85 42 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

83 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 250 · 25%
10-49 397 · 39%
50-199 230 · 23%
200-999 107 · 11%
1k-4.9k 27 · 3%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
4% coverage
Toys & Games
3% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
2% coverage
Home & Garden
2% coverage
Health
1% coverage
Arts & Entertainment
1% coverage
Education & Courses 5 Food & Beverages 5 Jewelry & Watches 4 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 135 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United Kingdom, United States, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 294 · 42%
$25-$49 179 · 25%
$50-$99 127 · 18%
$100-$199 56 · 8%
$200-$499 31 · 4%
$500+ 19 · 3%
Store currencies
USD 236 EUR 207 GBP 140 AUD 46 BRL 39 CAD 37 ILS 36 TRY 31

Among stores with pricing data, the most common price range is Under $25. The average is higher at $268 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (66%), Facebook (56%), Pinterest (10%).

Instagram
66%
Facebook
56%
Pinterest
10%
TikTok
9%
YouTube
7%
LinkedIn
4%
Twitter / X
4%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 2% run Meta ads. That's 16 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (3%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

www.ohbambino.co.uk United Kingdom
417 products $20 avg 1 ads
Baby & Kids Baby Clothing
24 products $31 avg
Baby & Kids Beauty & Cosmetics
5 products $48 avg
Baby & Kids
20 products $9 avg
Baby & Kids Toys Baby Clothing
6 products $21 avg
Baby & Kids Baby Products
18 products $29 avg 1 ads
Baby & Kids
14 products $11 avg
Baby & Kids
43 products $44 avg
Baby & Kids
57 products $63 avg
Baby & Kids Baby Products Baby Gear
27 products $26 avg
Baby & Kids Toys & Games Toys
8 products $42 avg
Baby & Kids

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FAQ

How many Wix Baby Gear & Strollers stores are there?

We currently track 1,024 active Wix stores in the Baby Gear & Strollers segment.

Are Wix Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 83 new stores were indexed in the Baby Gear & Strollers segment, showing a 8% monthly growth rate.

What is the average product price in Wix Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $268, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.