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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

1,004 Wix Baby Gear & Strollers Stores: Stats & Market Data (2026)

1,004 active Wix stores fall into the Baby Gear & Strollers segment, with 154 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 83% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

83%
Social media
1%
Meta ads
74%
Contact info
Total Stores
1,004
Active Wix stores
New (30d)
154
Newly added in the last 30 days
Avg. Products
128
Among 997 stores with catalog data
Avg. Price
$147
Among 695 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

84 42 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

154 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 283 · 28%
10-49 365 · 37%
50-199 209 · 21%
200-999 114 · 11%
1k-4.9k 24 · 2%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
3% coverage
Toys & Games
3% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Health
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Food & Beverages
1% coverage
Education & Courses 5 Jewelry & Watches 4 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 128 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United Kingdom, United States, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 276 · 40%
$25-$49 187 · 27%
$50-$99 132 · 19%
$100-$199 50 · 7%
$200-$499 30 · 4%
$500+ 20 · 3%
Store currencies
USD 257 EUR 214 GBP 129 AUD 40 CAD 38 ILS 33 BRL 27 TRY 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $147 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (73%), Facebook (63%), Pinterest (10%).

Instagram
73%
Facebook
63%
Pinterest
10%
TikTok
10%
YouTube
8%
LinkedIn
6%
Twitter / X
5%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 1% run Meta ads. That's 15 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (3%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $62 avg 1 ads
Baby & Kids personalised baby gifts custom cushions
42 products $4 avg 2 ads
Baby & Kids baby meals toddler food
11 products $140 avg
Baby & Kids baby playmat non-toxic
6 products $3 avg
Baby & Kids parenting classes new parent support
14 products $66 avg
Baby & Kids bébé guadeloupe articles puériculture
186 products $204 avg
Baby & Kids baby keepsake casting 3d baby casting
28 products $77 avg
Baby & Kids montessori furniture learning tower
9 products $14 avg
Baby & Kids sensory toys baby products
15 products $27 avg
Baby & Kids faith-based entertainment kids
158 products $2 avg
Baby & Kids baby gifts kids gifts
225 products $27 avg
Baby & Kids baby changing pad cover baby nest

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FAQ

How many Wix Baby Gear & Strollers stores are there?

We currently track 1,004 active Wix stores in the Baby Gear & Strollers segment.

Are Wix Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 154 new stores were indexed in the Baby Gear & Strollers segment, showing a 15% monthly growth rate.

What is the average product price in Wix Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $147, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.