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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

948 Wix Baby Gear & Strollers Stores: Stats & Market Data (2026)

948 active Wix stores fall into the Baby Gear & Strollers segment, with 78 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Celebrations & Gifts. 84% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

84%
Social media
2%
Meta ads
74%
Contact info
Total Stores
948
Active Wix stores
New (30d)
78
Newly added in the last 30 days
Avg. Products
125
Among 933 stores with catalog data
Avg. Price
$156
Among 636 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

76 38 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

78 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 291 · 31%
10-49 339 · 36%
50-199 184 · 20%
200-999 94 · 10%
1k-4.9k 23 · 2%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
3% coverage
Celebrations & Gifts
3% coverage
Home & Garden
2% coverage
Health
2% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Toys & Games
1% coverage
Education & Courses
1% coverage
Food & Beverages 4 Jewelry & Watches 3 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 125 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 256 · 40%
$25-$49 167 · 26%
$50-$99 116 · 18%
$100-$199 53 · 8%
$200-$499 25 · 4%
$500+ 19 · 3%
Store currencies
USD 254 EUR 206 GBP 109 AUD 39 ILS 35 CAD 34 TRY 25 NZD 24

Among stores with pricing data, the most common price range is Under $25. The average is higher at $156 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (75%), Facebook (65%), TikTok (10%).

Instagram
75%
Facebook
65%
TikTok
10%
Pinterest
9%
YouTube
8%
LinkedIn
6%
Twitter / X
5%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 2% run Meta ads. That's 10 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (3%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
3%
Facebook Pixel
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,733 products $19 avg 1 ads
Baby & Kids baby gear toys
10 products $20 avg 7 ads
Baby & Kids baby sun protection uv protection for babies
87 products $75 avg 5 ads
Baby & Kids baby products stroller
78 products $109 avg 1 ads
Baby & Kids baby bedding personalised baby gifts
127 products $11 avg 1 ads
Toys & Games Baby & Kids educational toys baby gear
129 products $64 avg
Baby & Kids luxury baby products premium baby essentials
28 products $3 avg
Baby & Kids baby products baby clothing
23 products $14 avg
Baby & Kids baby sleep support child sleep specialist
8 products $201 avg
Baby & Kids baby handprint kit baby keepsake casting
253 products $40 avg
Baby & Kids 4d ultrasound prenatal bonding
136 products $33 avg
Baby & Kids baby essentials baby store
107 products $24 avg
Baby & Kids baby gifts baby shoes

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FAQ

How many Wix Baby Gear & Strollers stores are there?

We currently track 948 active Wix stores in the Baby Gear & Strollers segment.

Are Wix Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 78 new stores were indexed in the Baby Gear & Strollers segment, showing a 8% monthly growth rate.

What is the average product price in Wix Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $156, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.