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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

307 Wix Nursery Decor Stores: Stats & Market Data (2026)

307 active Wix stores fall into the Nursery Decor segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Celebrations & Gifts. 74% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

74%
Social media
1%
Meta ads
71%
Contact info
Total Stores
307
Active Wix stores
New (30d)
20
Newly added in the last 30 days
Avg. Products
159
Among 304 stores with catalog data
Avg. Price
$496
Among 212 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

20 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 42 · 14%
10-49 131 · 43%
50-199 84 · 28%
200-999 38 · 12%
1k-4.9k 9 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
15% coverage
Celebrations & Gifts
7% coverage
Arts & Entertainment
3% coverage
Apparel & Accessories
2% coverage
Furniture
1% coverage
Health 1 Office Supplies 1 Toys & Games 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 159 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United Kingdom, United States, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 94 · 44%
$25-$49 47 · 22%
$50-$99 36 · 17%
$100-$199 13 · 6%
$200-$499 7 · 3%
$500+ 15 · 7%
Store currencies
EUR 82 USD 60 GBP 33 ILS 15 BRL 14 AUD 13 CAD 11 TRY 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $496 because some stores price much higher, pulling it up. That's above the Wix average of $384.

Social media platforms

Instagram (65%), Facebook (56%), Pinterest (9%).

Instagram
65%
Facebook
56%
Pinterest
9%
TikTok
9%
YouTube
5%
Twitter / X
4%
LinkedIn
4%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 1% run Meta ads. That's 15 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

18 products $29 avg 1 ads
Baby & Kids
235 products $7 avg
Celebrations & Gifts Home & Garden Baby & Kids Party Supplies
2,087 products $215 avg
Baby & Kids Home & Garden
12 products $56 avg
Baby & Kids Kids Clothing
41 products $21 avg
Baby & Kids
23 products $23 avg
Baby & Kids
46 products $21 avg
Baby & Kids Arts & Entertainment
11 products $9 avg
Baby & Kids Baby Products
70 products $15 avg
Baby & Kids
760 products $2 avg
Baby & Kids Home & Garden

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FAQ

How many Wix Nursery Decor stores are there?

We currently track 307 active Wix stores in the Nursery Decor segment.

Are Wix Nursery Decor stores growing?

Yes. In the last 30 days, 20 new stores were indexed in the Nursery Decor segment, showing a 7% monthly growth rate.

What is the average product price in Wix Nursery Decor stores?

Among stores with pricing data, the average listed price is about $496, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.