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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

297 Wix Nursery Decor Stores: Stats & Market Data (2026)

297 active Wix stores fall into the Nursery Decor segment, with 43 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Celebrations & Gifts. 81% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

81%
Social media
1%
Meta ads
74%
Contact info
Total Stores
297
Active Wix stores
New (30d)
43
Newly added in the last 30 days
Avg. Products
127
Among 296 stores with catalog data
Avg. Price
$112
Among 210 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

43 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 55 · 19%
10-49 123 · 42%
50-199 75 · 25%
200-999 35 · 12%
1k-4.9k 8 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
17% coverage
Celebrations & Gifts
7% coverage
Arts & Entertainment
2% coverage
Apparel & Accessories
2% coverage
Furniture
1% coverage
Adult 1 Beauty & Cosmetics 1 Health 1 Office Supplies 1 Toys & Games 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 127 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are France, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 85 · 40%
$25-$49 53 · 25%
$50-$99 36 · 17%
$100-$199 18 · 9%
$200-$499 7 · 3%
$500+ 11 · 5%
Store currencies
EUR 89 USD 61 GBP 31 ILS 16 AUD 12 CAD 11 BRL 10 TRY 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $112 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (71%), Facebook (59%), Pinterest (9%).

Instagram
71%
Facebook
59%
Pinterest
9%
TikTok
8%
LinkedIn
6%
YouTube
5%
Twitter / X
4%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 1% run Meta ads. That's 13 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

19 products $13 avg 1 ads
Baby & Kids Home & Garden maternity baby products
28 products $77 avg
Baby & Kids montessori furniture learning tower
9 products $14 avg
Baby & Kids sensory toys baby products
225 products $27 avg
Baby & Kids baby changing pad cover baby nest
264 products $31 avg
Baby & Kids baby highchair
191 products $28 avg
Baby & Kids Celebrations & Gifts personalized kids decor custom name art
15 products $61 avg
Baby & Kids baby accessories french brand
50 products $326 avg
Baby & Kids baby products mother and child
17 products $30 avg
Baby & Kids luxury baby accessories designer nappy bags
22 products $54 avg
Baby & Kids baby gifts newborn essentials
23 products $23 avg
Baby & Kids satin crib sheets baby bedding
85 products $13 avg
Baby & Kids Home & Garden Celebrations & Gifts family products kids happiness

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FAQ

How many Wix Nursery Decor stores are there?

We currently track 297 active Wix stores in the Nursery Decor segment.

Are Wix Nursery Decor stores growing?

Yes. In the last 30 days, 43 new stores were indexed in the Nursery Decor segment, showing a 14% monthly growth rate.

What is the average product price in Wix Nursery Decor stores?

Among stores with pricing data, the average listed price is about $112, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.