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Wix topic analytics
Topic
Updated May 18, 2026
Wix

271 Wix Baby products Stores: Stats & Market Data (2026)

271 active Wix stores fall into the Baby products segment, with 47 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 82% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

82%
Social media
2%
Meta ads
75%
Contact info
Total Stores
271
Active Wix stores
New (30d)
47
Newly added in the last 30 days
Avg. Products
135
Among 268 stores with catalog data
Avg. Price
$245
Among 189 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

27 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

47 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 59 · 22%
10-49 124 · 46%
50-199 42 · 16%
200-999 36 · 13%
1k-4.9k 6 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
96% coverage
Apparel & Accessories
7% coverage
Home & Garden
7% coverage
Toys & Games
7% coverage
Beauty & Cosmetics
4% coverage
Celebrations & Gifts
3% coverage
Food & Beverages
2% coverage
Arts & Entertainment
1% coverage
Education & Courses
1% coverage
Health
1% coverage
Animals & Pet Supplies 1 Hardware 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 135 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 83 · 44%
$25-$49 57 · 30%
$50-$99 32 · 17%
$100-$199 9 · 5%
$200-$499 4 · 2%
$500+ 4 · 2%
Store currencies
USD 81 EUR 47 GBP 30 BRL 13 CAD 9 INR 9 ILS 8 TRY 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $245 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (71%), Facebook (56%), TikTok (15%).

Instagram
71%
Facebook
56%
TikTok
15%
Pinterest
10%
LinkedIn
7%
YouTube
7%
Twitter / X
5%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 2% run Meta ads. That's 14 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Ads (3%), Facebook Pixel (1%), Google Tag Manager (1%).

Google Ads
3%
Facebook Pixel
1%
Google Tag Manager
1%
Google Analytics
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

450 products $147 avg 5 ads
Baby & Kids baby products maternity
79 products $9 avg
Baby & Kids baby products baby store
Home | My Store United Kingdom
22 products $90 avg
Toys & Games Apparel & Accessories Baby & Kids baby products children's clothing
27 products $3 avg
Baby & Kids baby products kids clothing
Accueil | 法夏寶寶Bébé Fuchsia Taiwan (Province of China)
152 products $43 avg
Baby & Kids baby products children's clothing
26 products $4 avg
Baby & Kids baby products kids store
758 products $21 avg
Baby & Kids neonatal accessories baby products
12 products $11 avg
Baby & Kids baby products children's clothing
11 products $9 avg
Baby & Kids baby albums memorial albums
58 products $38 avg
Baby & Kids baby essentials baby products
261 products $6 avg
Baby & Kids family store baby products
Home | My Store United Kingdom
32 products $82 avg
Baby & Kids Toys & Games Apparel & Accessories baby products children's toys

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FAQ

How many Wix Baby products stores are there?

We currently track 271 active Wix stores in the Baby products segment.

Are Wix Baby products stores growing?

Yes. In the last 30 days, 47 new stores were indexed in the Baby products segment, showing a 17% monthly growth rate.

What is the average product price in Wix Baby products stores?

Among stores with pricing data, the average listed price is about $245, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.