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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

171 Wix Baby gear Stores: Stats & Market Data (2026)

171 active Wix stores fall into the Baby gear segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 84% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

84%
Social media
4%
Meta ads
73%
Contact info
Total Stores
171
Active Wix stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
129
Among 166 stores with catalog data
Avg. Price
$327
Among 131 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

12 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 37 · 22%
10-49 69 · 42%
50-199 33 · 20%
200-999 23 · 14%
1k-4.9k 4 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
92% coverage
Apparel & Accessories
4% coverage
Home & Garden
4% coverage
Celebrations & Gifts
1% coverage
Toys & Games
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 129 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 53 · 40%
$25-$49 34 · 26%
$50-$99 21 · 16%
$100-$199 16 · 12%
$200-$499 5 · 4%
$500+ 2 · 2%
Store currencies
USD 58 EUR 30 CAD 10 GBP 10 BRL 7 AUD 6 ILS 6 ARS 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $327 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (75%), Facebook (61%), TikTok (17%).

Instagram
75%
Facebook
61%
TikTok
17%
YouTube
9%
Pinterest
9%
LinkedIn
6%
Twitter / X
5%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 4% run Meta ads. That's 10 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (4%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
4%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

401 products $14 avg
Baby & Kids baby products baby gear
23 products $27 avg
Baby & Kids baby clothing baby gear
23 products $131 avg
Toys & Games stroller-accessories baby-gear
14 products $13 avg
Baby & Kids kids clothing baby products
169 products $36 avg
Baby & Kids baby shower gifts toddler gifts
5 products $102 avg
Baby & Kids baby liners sheepskin
12 products $56 avg
Baby & Kids children supplies kids clothing
8 products $34 avg
Baby & Kids children toys
62 products $43 avg
Home & Garden baby-products baby-gear
11 products $15 avg
Baby & Kids Celebrations & Gifts baby gear mom gifts
12 products $4 avg
Baby & Kids Sporting Goods baby gear outdoor activities
14 products $20 avg
Baby & Kids baby store children's clothing

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FAQ

How many Wix Baby gear stores are there?

We currently track 171 active Wix stores in the Baby gear segment.

Are Wix Baby gear stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Baby gear segment, showing a 7% monthly growth rate.

What is the average product price in Wix Baby gear stores?

Among stores with pricing data, the average listed price is about $327, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.