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Wix subcategory analytics
Subcategory
Updated June 29, 2026
Wix

341 Wix Diapers & Feeding Stores: Stats & Market Data (2026)

341 active Wix stores fall into the Diapers & Feeding segment, with 21 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Health, Beauty & Cosmetics. 82% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

82%
Social media
2%
Meta ads
77%
Contact info
Total Stores
341
Active Wix stores
New (30d)
21
Newly added in the last 30 days
Avg. Products
196
Among 337 stores with catalog data
Avg. Price
$53
Among 244 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

32 16 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

21 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 71 · 21%
10-49 109 · 32%
50-199 87 · 26%
200-999 56 · 17%
1k-4.9k 12 · 4%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Health
2% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Apparel & Accessories
1% coverage
Animals & Pet Supplies 1 Home & Garden 1 Toys & Games 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 196 because some stores carry much larger inventories. That's larger than the Wix average of 68. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 129 · 53%
$25-$49 59 · 24%
$50-$99 37 · 15%
$100-$199 11 · 5%
$200-$499 5 · 2%
$500+ 3 · 1%
Store currencies
USD 85 EUR 66 GBP 35 CAD 17 AUD 13 HKD 11 ILS 11 INR 10

Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Wix average of $371.

Social media platforms

Instagram (74%), Facebook (64%), TikTok (9%).

Instagram
74%
Facebook
64%
TikTok
9%
YouTube
8%
LinkedIn
7%
Twitter / X
7%
Pinterest
6%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 2% run Meta ads. That's 19 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (3%), Google Ads (1%).

Google Analytics
5%
Google Tag Manager
3%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

212 products $92 avg
Baby & Kids Baby Products
25 products $15 avg
Baby & Kids Yoga & Meditation
140 products $168 avg
Baby & Kids
232 products $18 avg
Baby & Kids Baby Products Baby Gear
75 products $63 avg
Baby & Kids
202 products $53 avg
Baby & Kids Baby Products
233 products $25 avg
Baby & Kids
24 products $33 avg
Baby & Kids Beauty & Cosmetics
29 products $12 avg
Baby & Kids Baby Products
183 products $35 avg
Baby & Kids Baby Products
58 products $38 avg
Baby & Kids Baby Products Baby Clothing

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FAQ

How many Wix Diapers & Feeding stores are there?

We currently track 341 active Wix stores in the Diapers & Feeding segment.

Are Wix Diapers & Feeding stores growing?

Yes. In the last 30 days, 21 new stores were indexed in the Diapers & Feeding segment, showing a 6% monthly growth rate.

What is the average product price in Wix Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.