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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

344 Wix Maternity Stores: Stats & Market Data (2026)

344 active Wix stores fall into the Maternity segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Health, Education & Courses. 83% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

83%
Social media
1%
Meta ads
79%
Contact info
Total Stores
344
Active Wix stores
New (30d)
19
Newly added in the last 30 days
Avg. Products
55
Among 343 stores with catalog data
Avg. Price
$80
Among 205 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

22 11 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

19 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 155 · 45%
10-49 127 · 37%
50-199 45 · 13%
200-999 13 · 4%
1k-4.9k 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Health
18% coverage
Education & Courses
7% coverage
Celebrations & Gifts
6% coverage
Beauty & Cosmetics
5% coverage
Apparel & Accessories
2% coverage
Wedding
1% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 55 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 82 · 40%
$25-$49 52 · 25%
$50-$99 37 · 18%
$100-$199 18 · 9%
$200-$499 11 · 5%
$500+ 5 · 2%
Store currencies
USD 123 EUR 68 GBP 32 CAD 23 ILS 13 AUD 10 INR 9 HKD 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $80 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (77%), Facebook (64%), YouTube (16%).

Instagram
77%
Facebook
64%
YouTube
16%
LinkedIn
11%
TikTok
8%
Pinterest
8%
Twitter / X
5%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 1% run Meta ads. That's 19 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Tag Manager (6%), Google Analytics (5%), Google Ads (2%).

Google Tag Manager
6%
Google Analytics
5%
Google Ads
2%
Facebook Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $3 avg
Baby & Kids parenting classes new parent support
12 products
Baby & Kids Apparel & Accessories pregnancy clothes baby products
83 products $20 avg
Baby & Kids baby accessories personalized baby items
8 products $56 avg
Baby & Kids newborn care pregnancy
15 products $194 avg
Baby & Kids postpartum care maternity services
26 products $25 avg
Baby & Kids postpartum support maternity care
9 products $24 avg
Health Baby & Kids pregnancy support postpartum care
12 products $1 avg
Baby & Kids Health parenting advice child psychology
8 products $128 avg
Baby & Kids Education & Courses hypnobirthing course birth preparation
9 products $163 avg
Baby & Kids Celebrations & Gifts maternity gifts new mom gifts
43 products $22 avg
Baby & Kids Arts & Entertainment motherhood art prints nursing art
14 products $12 avg
Baby & Kids maternity clothes maternity wear

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FAQ

How many Wix Maternity stores are there?

We currently track 344 active Wix stores in the Maternity segment.

Are Wix Maternity stores growing?

Yes. In the last 30 days, 19 new stores were indexed in the Maternity segment, showing a 6% monthly growth rate.

What is the average product price in Wix Maternity stores?

Among stores with pricing data, the average listed price is about $80, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.