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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

805 Wix Baby Clothing Stores: Stats & Market Data (2026)

805 active Wix stores fall into the Baby Clothing segment, with 148 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Celebrations & Gifts. 82% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

82%
Social media
2%
Meta ads
73%
Contact info
Total Stores
805
Active Wix stores
New (30d)
148
Newly added in the last 30 days
Avg. Products
187
Among 800 stores with catalog data
Avg. Price
$41
Among 610 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

91 45 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

148 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 117 · 15%
10-49 278 · 35%
50-199 228 · 28%
200-999 147 · 18%
1k-4.9k 29 · 4%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
10% coverage
Celebrations & Gifts
4% coverage
Home & Garden
4% coverage
Toys & Games
2% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Wedding
1% coverage
Health
1% coverage
Animals & Pet Supplies 4 Books & Literature 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 187 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United Kingdom, United States, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 269 · 44%
$25-$49 225 · 37%
$50-$99 86 · 14%
$100-$199 22 · 4%
$200-$499 4 · 1%
$500+ 4 · 1%
Store currencies
USD 214 EUR 173 GBP 119 CAD 36 BRL 28 TRY 28 AUD 24 INR 22

Among stores with pricing data, the most common price range is Under $25. The average is higher at $41 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (72%), Facebook (58%), TikTok (12%).

Instagram
72%
Facebook
58%
TikTok
12%
Pinterest
11%
YouTube
7%
LinkedIn
5%
Twitter / X
4%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 2% run Meta ads. That's 14 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (4%), Google Ads (2%), Google Tag Manager (2%).

Google Analytics
4%
Google Ads
2%
Google Tag Manager
2%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

450 products $147 avg 5 ads
Baby & Kids baby products maternity
438 products $18 avg
Apparel & Accessories Baby & Kids baby clothes kids apparel
239 products $68 avg
Baby & Kids luxurious baby boutique handmade baby gifts
25 products $5 avg
Baby & Kids Apparel & Accessories children clothing baby accessories
42 products $85 avg
Baby & Kids baby collection handmade baby products
29 products $13 avg
Baby & Kids baby clothes baby accessories
76 products $37 avg
Baby & Kids Celebrations & Gifts baby gift boxes newborn gift sets
15 products $22 avg
Beauty & Cosmetics Baby & Kids Animals & Pet Supplies vegan beauty products natural skincare
20 products $15 avg
Baby & Kids Toys & Games baby toys toddler safety
1,444 products $22 avg
Baby & Kids baby store online baby shop
16 products $25 avg
Baby & Kids baby clothes children clothing

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FAQ

How many Wix Baby Clothing stores are there?

We currently track 805 active Wix stores in the Baby Clothing segment.

Are Wix Baby Clothing stores growing?

Yes. In the last 30 days, 148 new stores were indexed in the Baby Clothing segment, showing a 18% monthly growth rate.

What is the average product price in Wix Baby Clothing stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.