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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

969 Wix Baby Clothing Stores: Stats & Market Data (2026)

969 active Wix stores fall into the Baby Clothing segment, with 211 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 82% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

82%
Social media
2%
Meta ads
72%
Contact info
Total Stores
969
Active Wix stores
New (30d)
211
Newly added in the last 30 days
Avg. Products
194
Among 964 stores with catalog data
Avg. Price
$63
Among 747 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

216 108 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

211 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 108 · 11%
10-49 343 · 36%
50-199 292 · 30%
200-999 185 · 19%
1k-4.9k 35 · 4%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
12% coverage
Toys & Games
5% coverage
Celebrations & Gifts
4% coverage
Home & Garden
3% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage
Health
1% coverage
Wedding
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 194 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United Kingdom, United States, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 323 · 43%
$25-$49 261 · 35%
$50-$99 133 · 18%
$100-$199 18 · 2%
$200-$499 7 · 1%
$500+ 5 · 1%
Store currencies
USD 236 EUR 213 GBP 160 BRL 46 CAD 37 TRY 32 AUD 29 INR 29

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (68%), Facebook (55%), Pinterest (14%).

Instagram
68%
Facebook
55%
Pinterest
14%
TikTok
11%
YouTube
7%
LinkedIn
5%
Twitter / X
4%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 2% run Meta ads. That's 18 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (2%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
2%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

279 products $2 avg
Food & Beverages Health Baby & Kids organic food gluten free
122 products $34 avg
Baby & Kids Celebrations & Gifts Apparel & Accessories personalized baby clothes custom embroidery gifts
21 products $29 avg
Baby & Kids baby products israel toddler toys israel
34 products $48 avg
Baby & Kids baby products baby store
163 products $22 avg
Baby & Kids baby clothes kids outfits
97 products $23 avg
Baby & Kids baby clothes handmade baby clothes
106 products $37 avg
Baby & Kids handmade baby gifts crocheted baby toys
99 products $44 avg
Baby & Kids children's clothing baby wear
339 products $27 avg
Baby & Kids babywear children's clothing
20 products $2 avg
Toys & Games Baby & Kids kids toys baby clothing
406 products $36 avg
Baby & Kids

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FAQ

How many Wix Baby Clothing stores are there?

We currently track 969 active Wix stores in the Baby Clothing segment.

Are Wix Baby Clothing stores growing?

Yes. In the last 30 days, 211 new stores were indexed in the Baby Clothing segment, showing a 22% monthly growth rate.

What is the average product price in Wix Baby Clothing stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.