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Topic
Updated June 29, 2026
Wix

1,329 Wix Handmade Stores: Stats & Market Data (2026)

1,329 active Wix stores fall into the Handmade segment, with 0 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 82% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

82%
Social media
1%
Meta ads
76%
Contact info
Total Stores
1,329
Active Wix stores
New (30d)
0
Newly added in the last 30 days
Avg. Products
90
Among 1,326 stores with catalog data
Avg. Price
$121
Among 938 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

79 39 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

0 new stores were added in the past 30 days (0% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 199 · 15%
10-49 598 · 45%
50-199 398 · 30%
200-999 120 · 9%
1k-4.9k 11 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
34% coverage
Home & Garden
32% coverage
Apparel & Accessories
13% coverage
Celebrations & Gifts
6% coverage
Food & Beverages
5% coverage
Beauty & Cosmetics
5% coverage
Jewelry & Watches
2% coverage
Baby & Kids
2% coverage
Furniture
2% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 90 because some stores carry much larger inventories. That's larger than the Wix average of 68. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 367 · 39%
$25-$49 223 · 24%
$50-$99 165 · 18%
$100-$199 94 · 10%
$200-$499 58 · 6%
$500+ 31 · 3%
Store currencies
USD 596 EUR 237 GBP 148 CAD 67 AUD 43 INR 41 ILS 32 CHF 29

Among stores with pricing data, the most common price range is Under $25. The average is higher at $121 because some stores price much higher, pulling it up. That's below the Wix average of $371.

Social media platforms

Instagram (72%), Facebook (56%), TikTok (9%).

Instagram
72%
Facebook
56%
TikTok
9%
Pinterest
9%
YouTube
7%
Twitter / X
5%
LinkedIn
5%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 1% run Meta ads. That's 19 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Pinterest Pixel
1%
Google Ads
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

36 products $23 avg 1 ads
Food & Beverages Candles Handmade
47 products $436 avg 52 ads
Apparel & Accessories Arts & Entertainment Handmade Printing & Embroidery
33 products $91 avg
Apparel & Accessories Handmade Clothing
41 products $48 avg
Arts & Entertainment Handmade
14 products $11 avg
Beauty & Cosmetics Home & Garden Handmade Personal Care
27 products $24 avg
Apparel & Accessories Swimwear Sustainable Fashion
141 products $1100 avg
Furniture Home Decor Furniture
181 products $161 avg
Home & Garden Kitchenware Handmade
Other Than A Mom United States
60 products $85 avg
Arts & Entertainment Handmade
34 products $21 avg
Home & Garden Handmade Home Decor
12 products $65 avg
Home & Garden Handmade

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FAQ

How many Wix Handmade stores are there?

We currently track 1,329 active Wix stores in the Handmade segment.

Are Wix Handmade stores growing?

Yes. In the last 30 days, 0 new stores were indexed in the Handmade segment, showing a 0% monthly growth rate.

What is the average product price in Wix Handmade stores?

Among stores with pricing data, the average listed price is about $121, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.