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Wix country analytics
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Updated June 22, 2026
Wix

3,976 Wix Stores in Netherlands: Stats & Trends (2026)

We track 3,976 active Wix stores in Netherlands, with 1,232 newly added in the last 30 days (31% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 67% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

67%
Social media
0%
Meta ads
71%
Contact info
Total Stores
3,976
Active Wix stores
New (30d)
1,232
Newly added in the last 30 days
Avg. Products
67
Among 3,962 stores with catalog data
Avg. Price
$280
Among 1,783 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,153 576 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,232 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,559 · 39%
10-49 1,595 · 40%
50-199 586 · 15%
200-999 192 · 5%
1k-4.9k 26 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
10% coverage
Home & Garden
8% coverage
Apparel & Accessories
6% coverage
Food & Beverages
5% coverage
Beauty & Cosmetics
4% coverage
Education & Courses
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
2% coverage
Health
2% coverage
Books & Literature
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 67 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 603 · 34%
$25-$49 406 · 23%
$50-$99 324 · 18%
$100-$199 156 · 9%
$200-$499 130 · 7%
$500+ 164 · 9%
Store currencies
EUR 3,446 USD 22 GBP 4 AED 2 CHF 2 TRY 2 ARS 1 CAD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $280 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (60%), Facebook (40%), LinkedIn (16%).

Instagram
60%
Facebook
40%
LinkedIn
16%
TikTok
11%
YouTube
11%
Twitter / X
4%
Pinterest
2%

Social media adoption is strong at 67%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (1%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

618 products $38 avg 1 ads
Sporting Goods Sportswear
18 products $13 avg
Animals & Pet Supplies
39 products $41 avg
Home & Garden Ceramics Handmade
ikskinshop.nl Netherlands
297 products $56 avg
Beauty & Cosmetics Skincare
118 products $71 avg
Beauty & Cosmetics
16 products $59 avg
Home & Garden Home Decor Kitchenware
20 products $37 avg
Apparel & Accessories Women's Clothing
30 products $64 avg
Food & Beverages Food & Beverages
27 products $55 avg
Health Yoga & Meditation
Home | NICE NICA Netherlands
16 products $192 avg
Home & Garden Home Decor
29 products $32 avg
Arts & Entertainment Home Decor

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FAQ

How many Wix stores are in Netherlands?

Our database tracks 3,976 active Wix stores in Netherlands.

How fast is the Netherlands Wix market growing?

In the past 30 days, 1,232 new Wix stores were indexed in Netherlands, reflecting a 31% monthly growth rate.

What is the average catalog size for Netherlands Wix stores?

Among Wix stores in Netherlands with catalog data, the average is about 67 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.