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Wix country analytics
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Updated May 18, 2026
Wix

2,518 Wix Stores in Netherlands: Stats & Trends (2026)

We track 2,518 active Wix stores in Netherlands, with 912 newly added in the last 30 days (36% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 72% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

72%
Social media
1%
Meta ads
73%
Contact info
Total Stores
2,518
Active Wix stores
New (30d)
912
Newly added in the last 30 days
Avg. Products
76
Among 2,505 stores with catalog data
Avg. Price
$263
Among 1,285 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

529 264 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

912 new stores were added in the past 30 days — 36% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 904 · 36%
10-49 1,012 · 40%
50-199 419 · 17%
200-999 143 · 6%
1k-4.9k 24 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
15% coverage
Home & Garden
11% coverage
Apparel & Accessories
9% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
5% coverage
Education & Courses
4% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
3% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 76 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 402 · 31%
$25-$49 322 · 25%
$50-$99 224 · 17%
$100-$199 111 · 9%
$200-$499 104 · 8%
$500+ 122 · 9%
Store currencies
EUR 2,255 USD 16 GBP 3 CAD 2 TRY 2 AED 1 ARS 1 CHF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $263 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (66%), Facebook (46%), LinkedIn (17%).

Instagram
66%
Facebook
46%
LinkedIn
17%
TikTok
12%
YouTube
12%
Twitter / X
5%
Pinterest
3%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (4%), Facebook Pixel (2%).

Google Analytics
5%
Google Tag Manager
4%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

48 products $107 avg 1 ads
Sporting Goods golf accessories golf apparel
39 products $33 avg 3 ads
Home & Garden ceramics handmade
168 products $88 avg 1 ads
Apparel & Accessories fashion women's clothing
5 products $39 avg
Celebrations & Gifts mourning gifts condolence
19 products $19 avg
Furniture sustainable furniture recycled wood
9 products $81 avg
21 products $37 avg
Arts & Entertainment handmade exclusieve creaties
64 products $14 avg
Home & Garden laundry perfume odor eliminator
435 products $59 avg
Home & Garden wooden planks decorative wood
12 products $40 avg
Baby & Kids baby sleep training baby sleep consultant
12 products $66 avg
Software museum management software museum software

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FAQ

How many Wix stores are in Netherlands?

Our database tracks 2,518 active Wix stores in Netherlands.

How fast is the Netherlands Wix market growing?

In the past 30 days, 912 new Wix stores were indexed in Netherlands, reflecting a 36% monthly growth rate.

What is the average catalog size for Netherlands Wix stores?

Among Wix stores in Netherlands with catalog data, the average is about 76 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.