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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

1,103 Wix Action Figures Stores: Stats & Market Data (2026)

1,103 active Wix stores fall into the Action Figures segment, with 84 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Arts & Entertainment. 69% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

69%
Social media
1%
Meta ads
66%
Contact info
Total Stores
1,103
Active Wix stores
New (30d)
84
Newly added in the last 30 days
Avg. Products
338
Among 1,089 stores with catalog data
Avg. Price
$221
Among 757 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

108 54 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

84 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 190 · 17%
10-49 317 · 29%
50-199 287 · 26%
200-999 217 · 20%
1k-4.9k 68 · 6%
5k+ 10 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
9% coverage
Arts & Entertainment
4% coverage
Home & Garden
4% coverage
Celebrations & Gifts
4% coverage
Books & Literature
2% coverage
Sporting Goods
2% coverage
Electronics
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 338 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 343 · 45%
$25-$49 161 · 21%
$50-$99 117 · 15%
$100-$199 65 · 9%
$200-$499 35 · 5%
$500+ 36 · 5%
Store currencies
USD 540 EUR 126 GBP 113 AUD 37 CAD 35 INR 28 HKD 26 BRL 24

Among stores with pricing data, the most common price range is Under $25. The average is higher at $221 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (56%), Facebook (49%), YouTube (19%).

Instagram
56%
Facebook
49%
YouTube
19%
TikTok
15%
Twitter / X
13%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 69%, and 1% of stores run Meta ad campaigns. That's 10 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (1%), Google Tag Manager (1%).

Google Analytics
3%
Facebook Pixel
1%
Google Tag Manager
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

870 products $28 avg 3 ads
Toys & Games Toys Collectibles
71 products $15 avg
Toys & Games
84 products $27 avg
Toys & Games Apparel & Accessories Baby Clothing Graphic Tees
13 products $24 avg 1 ads
Toys & Games
17 products $125 avg
Toys & Games Fishing Gear
15 products $37 avg
Toys & Games
48 products $2561 avg
Toys & Games
650 products $22 avg
Toys & Games Sporting Goods Hunting & Shooting
1,430 products $16 avg
Toys & Games Books & Literature Children's Books
78 products $23 avg
Toys & Games Home & Garden
956 products $249 avg
Toys & Games
84 products $4 avg
Arts & Entertainment Toys & Games

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FAQ

How many Wix Action Figures stores are there?

We currently track 1,103 active Wix stores in the Action Figures segment.

Are Wix Action Figures stores growing?

Yes. In the last 30 days, 84 new stores were indexed in the Action Figures segment, showing a 8% monthly growth rate.

What is the average product price in Wix Action Figures stores?

Among stores with pricing data, the average listed price is about $221, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.