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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

1,123 Wix Action Figures Stores: Stats & Market Data (2026)

1,123 active Wix stores fall into the Action Figures segment, with 245 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Arts & Entertainment. 76% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

76%
Social media
2%
Meta ads
70%
Contact info
Total Stores
1,123
Active Wix stores
New (30d)
245
Newly added in the last 30 days
Avg. Products
303
Among 1,113 stores with catalog data
Avg. Price
$353
Among 770 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

144 72 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

245 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 222 · 20%
10-49 332 · 30%
50-199 272 · 24%
200-999 212 · 19%
1k-4.9k 66 · 6%
5k+ 9 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
8% coverage
Arts & Entertainment
4% coverage
Home & Garden
2% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Jewelry & Watches 5 Vehicles & Parts 5

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 303 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 341 · 44%
$25-$49 162 · 21%
$50-$99 129 · 17%
$100-$199 62 · 8%
$200-$499 36 · 5%
$500+ 40 · 5%
Store currencies
USD 568 EUR 129 GBP 108 CAD 40 AUD 37 HKD 26 INR 24 JPY 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $353 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (62%), Facebook (54%), YouTube (22%).

Instagram
62%
Facebook
54%
YouTube
22%
TikTok
16%
Twitter / X
15%
LinkedIn
5%
Pinterest
4%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 2% run Meta ads. That's 8 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (2%), Google Ads (1%).

Google Analytics
3%
Facebook Pixel
2%
Google Ads
1%
Google Tag Manager
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

717 products $17 avg 2 ads
Toys & Games Apparel & Accessories japanese merchandise anime figures
2,576 products $19 avg 3 ads
Toys & Games funko pops anime figures
60 products $141 avg
Toys & Games Sporting Goods wooden swords handmade weapons
604 products $24 avg 2 ads
Toys & Games collectible toys diecast cars
46 products $4 avg
Toys & Games 3d printed toys custom figurines
375 products $46 avg
Toys & Games skateboard helmet
149 products $175 avg
Toys & Games Books & Literature collectible-figures video-games
488 products $38 avg
Apparel & Accessories Toys & Games kawaii fashion harajuku style
33 products $44 avg
Toys & Games 3d-printed-vehicles remote-controlled
138 products $33 avg
Toys & Games dungeons and dragons icons of the realms
35 products $136 avg
Toys & Games Sporting Goods rc cars hobby shop
48 products $2404 avg
Toys & Games robot costumes costumes

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FAQ

How many Wix Action Figures stores are there?

We currently track 1,123 active Wix stores in the Action Figures segment.

Are Wix Action Figures stores growing?

Yes. In the last 30 days, 245 new stores were indexed in the Action Figures segment, showing a 22% monthly growth rate.

What is the average product price in Wix Action Figures stores?

Among stores with pricing data, the average listed price is about $353, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.