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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

327 Wix Video Games Stores: Stats & Market Data (2026)

327 active Wix stores fall into the Video Games segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Electronics, Arts & Entertainment. 74% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

74%
Social media
1%
Meta ads
67%
Contact info
Total Stores
327
Active Wix stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
399
Among 324 stores with catalog data
Avg. Price
$444
Among 211 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

45 22 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

40 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 61 · 19%
10-49 108 · 33%
50-199 70 · 22%
200-999 57 · 18%
1k-4.9k 23 · 7%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Electronics
26% coverage
Arts & Entertainment
4% coverage
Apparel & Accessories
3% coverage
Books & Literature
2% coverage
Jewelry & Watches
2% coverage
Sporting Goods
1% coverage
Education & Courses
1% coverage
Home & Garden
1% coverage
Adult 1 Baby & Kids 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 399 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 83 · 39%
$25-$49 51 · 24%
$50-$99 35 · 17%
$100-$199 16 · 8%
$200-$499 12 · 6%
$500+ 14 · 7%
Store currencies
USD 163 GBP 29 EUR 24 CAD 22 MXN 11 AUD 9 TRY 9 BRL 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $444 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Instagram (60%), Facebook (52%), YouTube (24%).

Instagram
60%
Facebook
52%
YouTube
24%
Twitter / X
22%
TikTok
16%
LinkedIn
5%
Pinterest
2%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 1% run Meta ads. That's 10 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (4%), Facebook Pixel (3%), Google Ads (2%).

Google Analytics
4%
Facebook Pixel
3%
Google Ads
2%
Google Tag Manager
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

57 products $24 avg
Toys & Games military toys die cast
370 products $62 avg
Toys & Games juguetes regalos
6 products $16 avg
Toys & Games videogame photography gaming art
52 products $22 avg
Toys & Games children's toys branded toys
429 products $36 avg
Electronics Toys & Games video game store gaming store
4,520 products $28 avg
Toys & Games toys children
514 products $30 avg
Toys & Games toy shop hobby store
294 products $67 avg
Electronics Toys & Games Baby & Kids affordable prices retail store
22 products $13 avg
Toys & Games retro video games video game expo
320 products $62 avg
Books & Literature Toys & Games indie games physical games
226 products $45 avg
Toys & Games nintendo switch games video game store
61 products $47 avg
Toys & Games pokemon tcg store card game shop

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FAQ

How many Wix Video Games stores are there?

We currently track 327 active Wix stores in the Video Games segment.

Are Wix Video Games stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Video Games segment, showing a 12% monthly growth rate.

What is the average product price in Wix Video Games stores?

Among stores with pricing data, the average listed price is about $444, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.