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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

323 Wix Video Games Stores: Stats & Market Data (2026)

323 active Wix stores fall into the Video Games segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Electronics, Books & Literature. 68% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

68%
Social media
2%
Meta ads
60%
Contact info
Total Stores
323
Active Wix stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
437
Among 317 stores with catalog data
Avg. Price
$456
Among 206 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

29 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 60 · 19%
10-49 98 · 31%
50-199 65 · 21%
200-999 63 · 20%
1k-4.9k 26 · 8%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Electronics
24% coverage
Books & Literature
3% coverage
Apparel & Accessories
2% coverage
Arts & Entertainment
2% coverage
Sporting Goods
1% coverage
Education & Courses
1% coverage
Furniture
1% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Adult 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 437 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Mexico.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 93 · 45%
$25-$49 49 · 24%
$50-$99 28 · 14%
$100-$199 13 · 6%
$200-$499 9 · 4%
$500+ 14 · 7%
Store currencies
USD 157 EUR 26 GBP 26 CAD 15 MXN 10 AUD 8 BRL 8 TRY 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $456 because some stores price much higher, pulling it up. That's above the Wix average of $384.

Social media platforms

Instagram (52%), Facebook (47%), YouTube (24%).

Instagram
52%
Facebook
47%
YouTube
24%
Twitter / X
20%
TikTok
14%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 68%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

3,824 products $21 avg 15 ads
Toys & Games
25 products $53 avg
Toys & Games Trading Cards
3,421 products $38 avg
Toys & Games
22 products $13 avg 2 ads
Toys & Games
14 products $20 avg
Books & Literature Toys & Games Education & Courses
15 products $37 avg
Toys & Games
333 products $62 avg
Books & Literature Toys & Games
249 products $87 avg
Toys & Games Trading Cards
1,430 products $16 avg
Toys & Games Books & Literature Children's Books
86 products $26 avg
Toys & Games Video Games
82 products
Toys & Games Electronics Gaming Accessories Toys
2,242 products $9 avg
Toys & Games Collectibles

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FAQ

How many Wix Video Games stores are there?

We currently track 323 active Wix stores in the Video Games segment.

Are Wix Video Games stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Video Games segment, showing a 9% monthly growth rate.

What is the average product price in Wix Video Games stores?

Among stores with pricing data, the average listed price is about $456, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.