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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

299 Wix Video Games Stores: Stats & Market Data (2026)

299 active Wix stores fall into the Video Games segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Electronics, Arts & Entertainment. 76% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

76%
Social media
2%
Meta ads
68%
Contact info
Total Stores
299
Active Wix stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
377
Among 295 stores with catalog data
Avg. Price
$526
Among 188 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

28 14 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

46 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 64 · 22%
10-49 99 · 34%
50-199 59 · 20%
200-999 48 · 16%
1k-4.9k 20 · 7%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Electronics
26% coverage
Arts & Entertainment
3% coverage
Books & Literature
3% coverage
Apparel & Accessories
2% coverage
Sporting Goods
1% coverage
Education & Courses
1% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Adult 1 Baby & Kids 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 377 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 74 · 39%
$25-$49 46 · 24%
$50-$99 31 · 16%
$100-$199 13 · 7%
$200-$499 10 · 5%
$500+ 14 · 7%
Store currencies
USD 150 EUR 24 GBP 24 CAD 17 AUD 9 MXN 9 TRY 8 BRL 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $526 because some stores price much higher, pulling it up. That's above the Wix average of $366.

Social media platforms

Instagram (60%), Facebook (53%), YouTube (24%).

Instagram
60%
Facebook
53%
YouTube
24%
Twitter / X
22%
TikTok
14%
LinkedIn
5%
Pinterest
2%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 2% run Meta ads. That's 8 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (4%), Facebook Pixel (2%), Google Ads (2%).

Google Analytics
4%
Facebook Pixel
2%
Google Ads
2%
Google Tag Manager
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

19 products $41 avg 3 ads
Electronics Toys & Games retro gaming games console
926 products $32 avg
Toys & Games Electronics fun toys gadgets
149 products $175 avg
Toys & Games Books & Literature collectible-figures video-games
11 products $24 avg
Toys & Games Adult gay games indie games
12 products $56 avg
Toys & Games vr games virtual reality
152 products $215 avg
Toys & Games retro video games retropie
25 products $53 avg
Toys & Games japanese pokemon cards online card shop
8 products $4776 avg
Toys & Games retro arcade emulation system
12 products $56 avg
Toys & Games toy store vintage toys
325 products $62 avg
Toys & Games Antiques & Collectibles retro video games action figures
15 products $10 avg
Toys & Games collectible figures board games
113 products
Toys & Games Apparel & Accessories anime merchandise comic book store

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FAQ

How many Wix Video Games stores are there?

We currently track 299 active Wix stores in the Video Games segment.

Are Wix Video Games stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Video Games segment, showing a 15% monthly growth rate.

What is the average product price in Wix Video Games stores?

Among stores with pricing data, the average listed price is about $526, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.