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Topic
Updated May 18, 2026
Wix

650 Wix Desserts Stores: Stats & Market Data (2026)

650 active Wix stores fall into the Desserts segment, with 64 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 78% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

78%
Social media
0%
Meta ads
76%
Contact info
Total Stores
650
Active Wix stores
New (30d)
64
Newly added in the last 30 days
Avg. Products
34
Among 647 stores with catalog data
Avg. Price
$59
Among 368 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

48 24 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

64 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 215 · 33%
10-49 328 · 51%
50-199 88 · 14%
200-999 15 · 2%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
93% coverage
Celebrations & Gifts
6% coverage
Home & Garden
1% coverage
Arts & Entertainment
1% coverage
Wedding 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 34 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 198 · 54%
$25-$49 108 · 29%
$50-$99 54 · 15%
$100-$199 5 · 1%
$500+ 3 · 1%
Store currencies
USD 405 EUR 50 GBP 38 CAD 31 AUD 21 BRL 15 INR 12 SGD 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $59 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (71%), Facebook (60%), TikTok (13%).

Instagram
71%
Facebook
60%
TikTok
13%
Twitter / X
8%
YouTube
4%
Pinterest
4%
LinkedIn
4%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 0% run Meta ads. That's 10 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

22 products $50 avg
Celebrations & Gifts cakes macarons
5 products $82 avg
Food & Beverages bakery desserts
7 products $7 avg
Food & Beverages israeli cookies bakery
31 products $7 avg
Food & Beverages cakes recipes
19 products $6 avg
Food & Beverages bakery cakes
58 products $16 avg
Food & Beverages custom cakes bakery
6 products $22 avg
Celebrations & Gifts baking supplies cake shop
20 products $14 avg
Food & Beverages gourmet cookies small-batch
33 products $138 avg
Food & Beverages rum cake sweet treats
Home | Dria's Cakes United States
100 products $47 avg
Food & Beverages cake store baked goods
12 products $56 avg
Food & Beverages pie store baked goods
12 products $56 avg
Food & Beverages ice cream desserts

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FAQ

How many Wix Desserts stores are there?

We currently track 650 active Wix stores in the Desserts segment.

Are Wix Desserts stores growing?

Yes. In the last 30 days, 64 new stores were indexed in the Desserts segment, showing a 10% monthly growth rate.

What is the average product price in Wix Desserts stores?

Among stores with pricing data, the average listed price is about $59, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.