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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

3,793 Wix Haircare Stores: Stats & Market Data (2026)

3,793 active Wix stores fall into the Haircare segment, with 482 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
75%
Contact info
Total Stores
3,793
Active Wix stores
New (30d)
482
Newly added in the last 30 days
Avg. Products
76
Among 3,770 stores with catalog data
Avg. Price
$103
Among 2,565 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

466 233 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

482 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 980 · 26%
10-49 1,882 · 50%
50-199 662 · 18%
200-999 204 · 5%
1k-4.9k 40 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
3% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Baby & Kids 6 Food & Beverages 6 Animals & Pet Supplies 5 Education & Courses 5 Electronics 5 Arts & Entertainment 4 Celebrations & Gifts 4 Jewelry & Watches 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 76 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,137 · 44%
$25-$49 706 · 28%
$50-$99 382 · 15%
$100-$199 186 · 7%
$200-$499 96 · 4%
$500+ 58 · 2%
Store currencies
USD 2,089 EUR 356 GBP 321 CAD 188 AUD 117 BRL 90 INR 61 MXN 53

Among stores with pricing data, the most common price range is Under $25. The average is higher at $103 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (71%), Facebook (56%), TikTok (16%).

Instagram
71%
Facebook
56%
TikTok
16%
YouTube
11%
Twitter / X
7%
Pinterest
7%
LinkedIn
5%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 15 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,076 products $9 avg 1 ads
Beauty & Cosmetics beauty products cosmetics online
369 products $24 avg 60 ads
Beauty & Cosmetics hair brushes beauty tools
37 products $35 avg 4 ads
Beauty & Cosmetics cosmetics beauty store
22 products $24 avg 1 ads
Beauty & Cosmetics vegan hair care
97 products $66 avg 51 ads
Beauty & Cosmetics natural vegan skincare vegan skincare uk
25 products $40 avg 21 ads
Beauty & Cosmetics hair extensions luxury hair
13 products $24 avg 5 ads
Beauty & Cosmetics hair loss beauty salon
410 products $18 avg
Beauty & Cosmetics k-beauty skincare acne treatment
468 products $3 avg
Beauty & Cosmetics hair products personal care
13 products $10 avg
Beauty & Cosmetics solid-shampoo ayurvedic
48 products $50 avg
Beauty & Cosmetics organic grooming products uk grooming products
10 products $29 avg
Beauty & Cosmetics beauty products cosmetics store

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FAQ

How many Wix Haircare stores are there?

We currently track 3,793 active Wix stores in the Haircare segment.

Are Wix Haircare stores growing?

Yes. In the last 30 days, 482 new stores were indexed in the Haircare segment, showing a 13% monthly growth rate.

What is the average product price in Wix Haircare stores?

Among stores with pricing data, the average listed price is about $103, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.