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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

3,507 Wix Haircare Stores: Stats & Market Data (2026)

3,507 active Wix stores fall into the Haircare segment, with 284 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 80% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

80%
Social media
1%
Meta ads
74%
Contact info
Total Stores
3,507
Active Wix stores
New (30d)
284
Newly added in the last 30 days
Avg. Products
61
Among 3,456 stores with catalog data
Avg. Price
$110
Among 2,319 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

279 139 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

284 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,090 · 32%
10-49 1,702 · 49%
50-199 481 · 14%
200-999 152 · 4%
1k-4.9k 30 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
2% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Food & Beverages 9 Animals & Pet Supplies 6 Baby & Kids 5 Education & Courses 5 Arts & Entertainment 4 Electronics 4 Wedding 4 Celebrations & Gifts 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 61 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,018 · 44%
$25-$49 620 · 27%
$50-$99 369 · 16%
$100-$199 163 · 7%
$200-$499 97 · 4%
$500+ 52 · 2%
Store currencies
USD 2,047 EUR 313 GBP 263 CAD 156 AUD 100 BRL 70 INR 55 MXN 50

Among stores with pricing data, the most common price range is Under $25. The average is higher at $110 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (72%), Facebook (57%), TikTok (17%).

Instagram
72%
Facebook
57%
TikTok
17%
YouTube
11%
Twitter / X
7%
Pinterest
6%
LinkedIn
5%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 1% run Meta ads. That's 6 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
1%
Facebook Pixel
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $28 avg 5 ads
Beauty & Cosmetics hair lotion hair accessories
26 products $21 avg
Beauty & Cosmetics curly hair hair mist
14 products $50 avg
Beauty & Cosmetics frizz control smooth hair
12 products $56 avg
Beauty & Cosmetics nail salon hair salon
104 products $124 avg
Beauty & Cosmetics afro hair care hair extensions
14 products $3 avg
Beauty & Cosmetics natural skin products organic hair care
15 products $11 avg
Beauty & Cosmetics Health haircare skincare
41 products $5 avg 1 ads
Beauty & Cosmetics beauty products skincare routine
6 products $23 avg
Beauty & Cosmetics hair salon organic color
144 products $9 avg
Beauty & Cosmetics cosmetics store beauty products
69 products $5 avg
Beauty & Cosmetics haircare products beauty products
125 products $61 avg
Beauty & Cosmetics beauty salon cosmetic treatments

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FAQ

How many Wix Haircare stores are there?

We currently track 3,507 active Wix stores in the Haircare segment.

Are Wix Haircare stores growing?

Yes. In the last 30 days, 284 new stores were indexed in the Haircare segment, showing a 8% monthly growth rate.

What is the average product price in Wix Haircare stores?

Among stores with pricing data, the average listed price is about $110, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.