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Wix subcategory analytics
Subcategory
Updated June 22, 2026
Wix

3,676 Wix Haircare Stores: Stats & Market Data (2026)

3,676 active Wix stores fall into the Haircare segment, with 285 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
74%
Contact info
Total Stores
3,676
Active Wix stores
New (30d)
285
Newly added in the last 30 days
Avg. Products
72
Among 3,655 stores with catalog data
Avg. Price
$102
Among 2,477 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

401 200 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

285 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 941 · 26%
10-49 1,815 · 50%
50-199 677 · 19%
200-999 186 · 5%
1k-4.9k 34 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
3% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Food & Beverages 7 Education & Courses 6 Baby & Kids 5 Animals & Pet Supplies 4 Celebrations & Gifts 4 Electronics 4 Arts & Entertainment 3 Wedding 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 72 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,090 · 44%
$25-$49 688 · 28%
$50-$99 383 · 15%
$100-$199 174 · 7%
$200-$499 91 · 4%
$500+ 51 · 2%
Store currencies
USD 1,983 EUR 359 GBP 321 CAD 171 AUD 109 BRL 108 JPY 55 MXN 55

Among stores with pricing data, the most common price range is Under $25. The average is higher at $102 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (70%), Facebook (55%), TikTok (16%).

Instagram
70%
Facebook
55%
TikTok
16%
YouTube
10%
Twitter / X
7%
Pinterest
7%
LinkedIn
5%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 16 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

369 products $24 avg 68 ads
Beauty & Cosmetics Beauty Products
128 products $31 avg 8 ads
Beauty & Cosmetics Cosmetics Skincare
25 products $40 avg 15 ads
Beauty & Cosmetics Hair Extensions
12 products $56 avg
Beauty & Cosmetics Beauty Products
7 products $28 avg
Beauty & Cosmetics Beauty Products
30 products $213 avg
Beauty & Cosmetics
21 products $36 avg
Beauty & Cosmetics Makeup Skincare
118 products $71 avg
Beauty & Cosmetics
14 products $17 avg
Health Beauty & Cosmetics Eco-Friendly Products
26 products $16 avg
Beauty & Cosmetics Beauty Products Courses
40 products $636 avg
Beauty & Cosmetics Apparel & Accessories Hair Extensions Beauty Products
21 products $68 avg
Beauty & Cosmetics Beauty Products

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FAQ

How many Wix Haircare stores are there?

We currently track 3,676 active Wix stores in the Haircare segment.

Are Wix Haircare stores growing?

Yes. In the last 30 days, 285 new stores were indexed in the Haircare segment, showing a 8% monthly growth rate.

What is the average product price in Wix Haircare stores?

Among stores with pricing data, the average listed price is about $102, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.