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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

3,545 Wix Haircare Stores: Stats & Market Data (2026)

3,545 active Wix stores fall into the Haircare segment, with 450 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
74%
Contact info
Total Stores
3,545
Active Wix stores
New (30d)
450
Newly added in the last 30 days
Avg. Products
69
Among 3,520 stores with catalog data
Avg. Price
$108
Among 2,379 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

293 146 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

450 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,036 · 29%
10-49 1,733 · 49%
50-199 542 · 15%
200-999 171 · 5%
1k-4.9k 36 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
3% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Food & Beverages 8 Animals & Pet Supplies 5 Baby & Kids 5 Education & Courses 5 Arts & Entertainment 4 Celebrations & Gifts 4 Electronics 4 Wedding 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 69 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,039 · 44%
$25-$49 650 · 27%
$50-$99 368 · 15%
$100-$199 179 · 8%
$200-$499 89 · 4%
$500+ 54 · 2%
Store currencies
USD 2,045 EUR 313 GBP 280 CAD 163 AUD 104 BRL 77 INR 58 MXN 50

Among stores with pricing data, the most common price range is Under $25. The average is higher at $108 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (71%), Facebook (56%), TikTok (16%).

Instagram
71%
Facebook
56%
TikTok
16%
YouTube
11%
Twitter / X
7%
Pinterest
7%
LinkedIn
5%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 10 percentage points above the Wix average of 69%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
4%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,076 products $9 avg 1 ads
Beauty & Cosmetics beauty products cosmetics online
141 products $11 avg
Beauty & Cosmetics beauty products online makeup and skincare
8 products $22 avg
Beauty & Cosmetics luxury hair extensions natural hair care
38 products $33 avg
Beauty & Cosmetics hair products hair care store
6 products $20 avg
Beauty & Cosmetics hair products men hair care
27 products $15 avg
Beauty & Cosmetics curly hair care hair cleansing
BELLASKIN | savon French Guiana
6 products $16 avg
Beauty & Cosmetics cosmetics beauty products
19 products $28 avg
Beauty & Cosmetics braiding hair hair oil
10 products $70 avg
Beauty & Cosmetics hair growth serum natural hair products
32 products $8 avg
Beauty & Cosmetics natural skincare handmade hair products
24 products $37 avg
Beauty & Cosmetics brazilian hair care professional hair products

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FAQ

How many Wix Haircare stores are there?

We currently track 3,545 active Wix stores in the Haircare segment.

Are Wix Haircare stores growing?

Yes. In the last 30 days, 450 new stores were indexed in the Haircare segment, showing a 13% monthly growth rate.

What is the average product price in Wix Haircare stores?

Among stores with pricing data, the average listed price is about $108, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.