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Wix topic analytics
Topic
Updated July 13, 2026
Wix

2,151 Wix Haircare Stores: Stats & Market Data (2026)

2,151 active Wix stores fall into the Haircare segment, with 136 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
67%
Contact info
Total Stores
2,151
Active Wix stores
New (30d)
136
Newly added in the last 30 days
Avg. Products
75
Among 2,130 stores with catalog data
Avg. Price
$97
Among 1,415 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

166 83 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

136 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 536 · 25%
10-49 1,034 · 49%
50-199 411 · 19%
200-999 128 · 6%
1k-4.9k 21 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
86% coverage
Apparel & Accessories
13% coverage
Health
3% coverage
Home & Garden
1% coverage
Food & Beverages 7 Arts & Entertainment 4 Celebrations & Gifts 4 Education & Courses 3 Toys & Games 3 Electronics 2 Furniture 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 75 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 572 · 40%
$25-$49 392 · 28%
$50-$99 206 · 15%
$100-$199 116 · 8%
$200-$499 91 · 6%
$500+ 38 · 3%
Store currencies
USD 1,191 EUR 208 GBP 170 CAD 103 AUD 60 BRL 55 MXN 39 JPY 32

Among stores with pricing data, the most common price range is Under $25. The average is higher at $97 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (65%), Facebook (50%), TikTok (16%).

Instagram
65%
Facebook
50%
TikTok
16%
YouTube
9%
Twitter / X
7%
Pinterest
5%
LinkedIn
5%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

27 products $95 avg
Beauty & Cosmetics Beauty Products Haircare
99 products $4 avg
Beauty & Cosmetics Health Haircare Skincare
104 products $35 avg
Beauty & Cosmetics Haircare
20 products $98 avg
Beauty & Cosmetics Beauty Products Hair Extensions
54 products $58 avg
Beauty & Cosmetics Beauty Products Haircare
39 products $17 avg
Beauty & Cosmetics Haircare Hair Extensions
186 products $84 avg
Beauty & Cosmetics Haircare Beauty Products
365 products $18 avg
Beauty & Cosmetics Haircare Cosmetics
7 products $107 avg
Beauty & Cosmetics Hair Extensions Haircare
10 products $9 avg
Beauty & Cosmetics Skincare Haircare
694 products $20 avg
Apparel & Accessories Hair Extensions Beauty Products
13 products $14 avg
Beauty & Cosmetics Haircare Fashion Accessories

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FAQ

How many Wix Haircare stores are there?

We currently track 2,151 active Wix stores in the Haircare segment.

Are Wix Haircare stores growing?

Yes. In the last 30 days, 136 new stores were indexed in the Haircare segment, showing a 6% monthly growth rate.

What is the average product price in Wix Haircare stores?

Among stores with pricing data, the average listed price is about $97, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.