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Wix topic analytics
Topic
Updated June 8, 2026
Wix

258 Wix Haircare Stores: Stats & Market Data (2026)

258 active Wix stores fall into the Haircare segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 77% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

77%
Social media
2%
Meta ads
73%
Contact info
Total Stores
258
Active Wix stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
70
Among 256 stores with catalog data
Avg. Price
$92
Among 194 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

6 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 79 · 31%
10-49 125 · 49%
50-199 38 · 15%
200-999 12 · 5%
1k-4.9k 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
95% coverage
Apparel & Accessories
5% coverage
Home & Garden
1% coverage
Celebrations & Gifts 1 Food & Beverages 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 70 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 90 · 46%
$25-$49 51 · 26%
$50-$99 31 · 16%
$100-$199 12 · 6%
$200-$499 9 · 5%
$500+ 1 · 1%
Store currencies
USD 131 EUR 35 GBP 18 CAD 12 AUD 11 BRL 10 MXN 7 INR 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $92 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (70%), Facebook (56%), TikTok (12%).

Instagram
70%
Facebook
56%
TikTok
12%
YouTube
9%
Twitter / X
7%
LinkedIn
5%
Pinterest
5%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 2% run Meta ads. That's 13 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Ads (3%), Google Analytics (2%), Google Tag Manager (2%).

Google Ads
3%
Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

11 products $28 avg
Beauty & Cosmetics haircare shampoo
95 products $36 avg
Apparel & Accessories protective hairstyles fashion accessories
12 products $23 avg
Beauty & Cosmetics haircare beauty salon
9 products $30 avg
Beauty & Cosmetics beauty products personal care
16 products $41 avg
Beauty & Cosmetics haircare beauty
193 products $24 avg
Beauty & Cosmetics curly hair products haircare
13 products $17 avg
Beauty & Cosmetics haircare cosmetics
84 products $40 avg
Beauty & Cosmetics salon haircare
31 products $28 avg
Beauty & Cosmetics skincare haircare
12 products $56 avg
Beauty & Cosmetics beauty school cosmetology
15 products $75 avg
Beauty & Cosmetics beauty cosmetics
660 products $23 avg
Beauty & Cosmetics haircare hair products

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FAQ

How many Wix Haircare stores are there?

We currently track 258 active Wix stores in the Haircare segment.

Are Wix Haircare stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Haircare segment, showing a 2% monthly growth rate.

What is the average product price in Wix Haircare stores?

Among stores with pricing data, the average listed price is about $92, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.