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BigCommerce subcategory analytics
Subcategory
Updated May 25, 2026
BigCommerce

46 BigCommerce Water Sports Stores: Stats & Market Data (2026)

46 active BigCommerce stores fall into the Water Sports segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $500+ range. The leading categories are Sporting Goods, Apparel & Accessories, Vehicles & Parts. 57% maintain social media profiles — Facebook leads — and 9% run Meta ad campaigns.

57%
Social media
9%
Meta ads
72%
Contact info
Total Stores
46
Active BigCommerce stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
4,610
Among 44 stores with catalog data
Avg. Price
$464
Among 30 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

9 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is above the BigCommerce average of 15%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 2%
10-49 3 · 7%
50-199 13 · 30%
200-999 7 · 16%
1k-4.9k 13 · 30%
5k+ 7 · 16%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
100% coverage
Apparel & Accessories
7% coverage
Vehicles & Parts
7% coverage
Business & Industrial
2% coverage
Education & Courses
2% coverage
Electronics
2% coverage
Hardware
2% coverage
Health
2% coverage
Home & Garden
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 4,610 products per store. That's larger than the BigCommerce average of 2,693. The strongest country concentrations are Australia, United Kingdom, Ireland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5 · 17%
$25-$49 5 · 17%
$50-$99 5 · 17%
$100-$199 3 · 10%
$200-$499 3 · 10%
$500+ 9 · 30%
Store currencies
USD 24 AUD 4 EUR 3 GBP 1

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $464. That's above the BigCommerce average of $352.

Social media platforms

Facebook (50%), Instagram (46%), YouTube (30%).

Facebook
50%
Instagram
46%
YouTube
30%
Twitter / X
24%
Pinterest
9%
TikTok
4%
LinkedIn
2%

Social media adoption is strong at 57%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (80%), Facebook Pixel (30%), Google Tag Manager (26%).

Google Analytics
80%
Facebook Pixel
30%
Google Tag Manager
26%
Google Ads
24%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,708 products $10 avg 2 ads
Sporting Goods fishing rods fishing reels
65 products $9 avg 1 ads
Sporting Goods surf wax shop sticky bumps wax
65 products $41 avg
Sporting Goods kayak sea kayak
1,018 products $33 avg
Sporting Goods sports equipment outdoor recreation
45 products $50 avg
Education & Courses Sporting Goods swim lessons swimming certification
104 products $11 avg
Sporting Goods fishing lures bluewater fishing
1,436 products $842 avg
Sporting Goods kayaks wetsuits
1,199 products $805 avg
Sporting Goods wing foil gear kite surf equipment
4,251 products 2 ads
Sporting Goods fishing tackle online australia spearfishing gear
120 products $1405 avg
Sporting Goods kite surfing gear surfboard accessories
1,134 products $128 avg
Jewelry & Watches Sporting Goods size 9 ring size 8 ring
42 products $49 avg
Sporting Goods kayak accessories canoe accessories

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FAQ

How many BigCommerce Water Sports stores are there?

We currently track 46 active BigCommerce stores in the Water Sports segment.

Are BigCommerce Water Sports stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Water Sports segment, showing a 20% monthly growth rate.

What is the average product price in BigCommerce Water Sports stores?

Among stores with pricing data, the average listed price is about $464, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.