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Updated June 22, 2026
Magento

114 Magento Toys Stores: Stats & Market Data (2026)

114 active Magento stores fall into the Toys segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Celebrations & Gifts. 68% maintain social media profiles — Facebook leads — and 11% run Meta ad campaigns.

68%
Social media
11%
Meta ads
68%
Contact info
Total Stores
114
Active Magento stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
6,504
Among 101 stores with catalog data
Avg. Price
$204
Among 56 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

4 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Magento average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 2%
10-49 2 · 2%
50-199 2 · 2%
200-999 24 · 24%
1k-4.9k 33 · 33%
5k+ 38 · 38%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
81% coverage
Baby & Kids
18% coverage
Celebrations & Gifts
8% coverage
Books & Literature
7% coverage
Arts & Entertainment
5% coverage
Education & Courses
4% coverage
Home & Garden
3% coverage
Electronics
2% coverage
Apparel & Accessories
1% coverage
Furniture
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 6,504 products. That's larger than the Magento average of 3,459. The strongest country concentrations are United Kingdom, Australia, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21 · 38%
$25-$49 17 · 30%
$50-$99 8 · 14%
$100-$199 2 · 4%
$200-$499 4 · 7%
$500+ 4 · 7%
Store currencies
EUR 27 USD 9 GBP 5 AUD 4 IDR 3 CAD 2 CHF 2 INR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $204 because some stores price much higher, pulling it up. That's below the Magento average of $598.

Social media platforms

Facebook (61%), Instagram (56%), YouTube (32%).

Facebook
61%
Instagram
56%
YouTube
32%
Twitter / X
21%
TikTok
11%
LinkedIn
10%
Pinterest
5%

Social media adoption is strong at 68%, and 11% of stores run Meta ad campaigns. That's 16 percentage points above the Magento average of 52%.

Marketing & analytics tools

Google Tag Manager (68%), Google Analytics (46%), Facebook Pixel (27%).

Google Tag Manager
68%
Google Analytics
46%
Facebook Pixel
27%
Google Ads
11%
TikTok Pixel
4%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

ToyStore Portugal
241 products $44 avg
Toys & Games Toys
607 products $29 avg
Toys & Games Books & Literature Toys Books
3,559 products $5325 avg
Books & Literature Toys & Games Toys
241 products $52 avg
Toys & Games Toys Kids Clothing
1,182 products $293 avg
Baby & Kids Toys
438 products 2 ads
Celebrations & Gifts Toys Party Supplies
173 products $54 avg
Baby & Kids Toys & Games Toys Children's Books
20 products $21 avg
Toys & Games Toys

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FAQ

How many Magento Toys stores are there?

We currently track 114 active Magento stores in the Toys segment.

Are Magento Toys stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Toys segment, showing a 4% monthly growth rate.

What is the average product price in Magento Toys stores?

Among stores with pricing data, the average listed price is about $204, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.