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Topic
Updated May 18, 2026
Magento

36 Magento Toys Stores: Stats & Market Data (2026)

36 active Magento stores fall into the Toys segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the $25-$49 range. The leading categories are Toys & Games, Celebrations & Gifts, Electronics. 81% maintain social media profiles — Facebook leads — and 14% run Meta ad campaigns.

81%
Social media
14%
Meta ads
61%
Contact info
Total Stores
36
Active Magento stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
7,226
Among 31 stores with catalog data
Avg. Price
$61
Among 14 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

9 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the Magento average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

50-199 1 · 3%
200-999 5 · 16%
1k-4.9k 13 · 42%
5k+ 12 · 39%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
78% coverage
Celebrations & Gifts
25% coverage
Electronics
11% coverage
Baby & Kids
8% coverage
Apparel & Accessories
3% coverage
Arts & Entertainment
3% coverage
Books & Literature
3% coverage
Home & Garden
3% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 7,226 products. That's larger than the Magento average of 4,104. The strongest country concentrations are Greece, United Kingdom, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4 · 29%
$25-$49 5 · 36%
$50-$99 3 · 21%
$100-$199 1 · 7%
$200-$499 1 · 7%
Store currencies
EUR 9 CAD 2 AUD 1 CHF 1 GBP 1 PLN 1 UAH 1 USD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $61 because some stores price much higher, pulling it up. That's below the Magento average of $623.

Social media platforms

Facebook (72%), Instagram (64%), Twitter / X (31%).

Facebook
72%
Instagram
64%
Twitter / X
31%
YouTube
25%
LinkedIn
19%
TikTok
8%
Pinterest
3%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 14% run Meta ads. That's 25 percentage points above the Magento average of 56%.

Marketing & analytics tools

Google Tag Manager (75%), Google Analytics (50%), Facebook Pixel (28%).

Google Tag Manager
75%
Google Analytics
50%
Facebook Pixel
28%
TikTok Pixel
8%
Google Ads
6%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,616 products 1 ads
Toys & Games puzzles board games
758 products $43 avg
Toys & Games micro scooter kickboards
2,069 products
Toys & Games collectible-dolls teddy-bears
606 products
Toys & Games toys collectible figures
438 products 5 ads
Celebrations & Gifts children's gifts toys
242 products $52 avg
Toys & Games toys children
3,009 products
Toys & Games Electronics gaming collectibles
3,519 products
Celebrations & Gifts children's gifts toys
3,070 products
Celebrations & Gifts b2b wholesale gift articles
2,317 products
Toys & Games games puzzles
4,242 products
Toys & Games Electronics Arts & Entertainment toys technology

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FAQ

How many Magento Toys stores are there?

We currently track 36 active Magento stores in the Toys segment.

Are Magento Toys stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Toys segment, showing a 25% monthly growth rate.

What is the average product price in Magento Toys stores?

Among stores with pricing data, the average listed price is about $61, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.