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Updated July 13, 2026
Magento

105 Magento Toys Stores: Stats & Market Data (2026)

105 active Magento stores fall into the Toys segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Books & Literature. 59% maintain social media profiles — Facebook leads — and 11% run Meta ad campaigns.

59%
Social media
11%
Meta ads
66%
Contact info
Total Stores
105
Active Magento stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
6,540
Among 92 stores with catalog data
Avg. Price
$215
Among 54 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Magento average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 2%
10-49 2 · 2%
50-199 1 · 1%
200-999 20 · 22%
1k-4.9k 32 · 35%
5k+ 35 · 38%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
83% coverage
Baby & Kids
15% coverage
Books & Literature
8% coverage
Celebrations & Gifts
8% coverage
Arts & Entertainment
5% coverage
Education & Courses
5% coverage
Home & Garden
3% coverage
Electronics
2% coverage
Furniture
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 6,540 products. That's larger than the Magento average of 3,181. The strongest country concentrations are United Kingdom, Australia, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19 · 35%
$25-$49 16 · 30%
$50-$99 6 · 11%
$100-$199 5 · 9%
$200-$499 4 · 7%
$500+ 4 · 7%
Store currencies
EUR 25 USD 9 AUD 5 GBP 4 IDR 3 CAD 2 CHF 2 INR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $215 because some stores price much higher, pulling it up. That's below the Magento average of $522.

Social media platforms

Facebook (54%), Instagram (50%), YouTube (28%).

Facebook
54%
Instagram
50%
YouTube
28%
Twitter / X
19%
TikTok
10%
LinkedIn
8%
Pinterest
4%

Social media adoption is strong at 59%, and 11% of stores run Meta ad campaigns. That's 15 percentage points above the Magento average of 44%.

Marketing & analytics tools

Google Tag Manager (67%), Google Analytics (47%), Facebook Pixel (25%).

Google Tag Manager
67%
Google Analytics
47%
Facebook Pixel
25%
Google Ads
10%
Pinterest Pixel
3%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

680 products $28 avg
Toys & Games Books & Literature Toys Books
1,445 products $1551 avg
Toys & Games Toys
438 products 2 ads
Celebrations & Gifts Toys Party Supplies
3,591 products $94 avg
Baby & Kids Toys Kids Clothing
3,543 products $65 avg
Toys & Games Toys
3,009 products
Toys & Games Electronics Gaming Accessories Collectibles
3,559 products $5237 avg
Books & Literature Toys & Games Toys
1,741 products $36 avg
Baby & Kids Toys & Games Toys
208 products $18 avg
Toys & Games Toys

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FAQ

How many Magento Toys stores are there?

We currently track 105 active Magento stores in the Toys segment.

Are Magento Toys stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Toys segment, showing a 3% monthly growth rate.

What is the average product price in Magento Toys stores?

Among stores with pricing data, the average listed price is about $215, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.