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Magento subcategory analytics
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Updated July 13, 2026
Magento

48 Magento Diapers & Feeding Stores: Stats & Market Data (2026)

48 active Magento stores fall into the Diapers & Feeding segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 5k+, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Health, Beauty & Cosmetics. 62% maintain social media profiles — Facebook leads — and 10% run Meta ad campaigns.

62%
Social media
10%
Meta ads
67%
Contact info
Total Stores
48
Active Magento stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
5,010
Among 43 stores with catalog data
Avg. Price
$250
Among 27 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2 1 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Magento average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

50-199 10 · 23%
200-999 6 · 14%
1k-4.9k 11 · 26%
5k+ 16 · 37%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Health
4% coverage
Beauty & Cosmetics
2% coverage
Education & Courses
2% coverage

Among stores with catalog data, larger catalogs are most common — the 5k+ range leads. The average store carries 5,010 products. That's larger than the Magento average of 3,181. The strongest country concentrations are Italy, Germany, Estonia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3 · 11%
$25-$49 9 · 33%
$50-$99 6 · 22%
$100-$199 3 · 11%
$200-$499 3 · 11%
$500+ 3 · 11%
Store currencies
EUR 12 USD 4 GBP 2 PLN 2 BRL 1 CAD 1 CHF 1 DOP 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $250 because some stores price much higher, pulling it up. That's below the Magento average of $522.

Social media platforms

Facebook (58%), Instagram (56%), YouTube (31%).

Facebook
58%
Instagram
56%
YouTube
31%
Twitter / X
17%
TikTok
12%
LinkedIn
8%
Pinterest
6%

Social media adoption is strong at 62%, and 10% of stores run Meta ad campaigns. That's 18 percentage points above the Magento average of 44%.

Marketing & analytics tools

Google Tag Manager (83%), Google Analytics (35%), Facebook Pixel (33%).

Google Tag Manager
83%
Google Analytics
35%
Facebook Pixel
33%
Google Ads
15%
TikTok Pixel
8%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,034 products $391 avg
Baby & Kids Baby Products
186 products $28 avg
Baby & Kids Baby Products
141 products $20 avg
Baby & Kids Baby Products
3,591 products $94 avg
Baby & Kids Toys Kids Clothing
61 products $30 avg 5 ads
Baby & Kids Baby Products
127 products
Baby & Kids Baby Products
1,940 products
Health Beauty & Cosmetics Baby & Kids Medical Supplies Skincare
199 products $31 avg
Baby & Kids Baby Products
83 products $168 avg
Baby & Kids Kids Clothing
173 products $137 avg
Baby & Kids Health
970 products $4 avg
Baby & Kids Baby Products Baby Gear

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FAQ

How many Magento Diapers & Feeding stores are there?

We currently track 48 active Magento stores in the Diapers & Feeding segment.

Are Magento Diapers & Feeding stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Diapers & Feeding segment, showing a 4% monthly growth rate.

What is the average product price in Magento Diapers & Feeding stores?

Among stores with pricing data, the average listed price is about $250, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.