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Wix topic analytics
Topic
Updated May 18, 2026
Wix

27 Wix Optics Stores: Stats & Market Data (2026)

27 active Wix stores fall into the Optics segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $500+ range. The leading categories are Electronics, Apparel & Accessories, Sporting Goods. 56% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.

56%
Social media
7%
Meta ads
78%
Contact info
Total Stores
27
Active Wix stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
106
Among 27 stores with catalog data
Avg. Price
$745
Among 18 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

5 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3 · 11%
10-49 9 · 33%
50-199 13 · 48%
200-999 2 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
33% coverage
Apparel & Accessories
19% coverage
Sporting Goods
19% coverage
Hardware
7% coverage
Vehicles & Parts
7% coverage
Beauty & Cosmetics
4% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 106 products per store. That's larger than the Wix average of 77. The strongest country concentrations are United States, Belgium, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1 · 6%
$50-$99 1 · 6%
$100-$199 5 · 28%
$200-$499 4 · 22%
$500+ 7 · 39%
Store currencies
USD 11 EUR 4 AUD 2 GBP 2 ARS 1 CHF 1 COP 1 INR 1

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $745. That's above the Wix average of $365.

Social media platforms

Facebook (41%), Instagram (37%), YouTube (15%).

Facebook
41%
Instagram
37%
YouTube
15%
Twitter / X
11%

Social media adoption is strong at 56%, and 7% of stores run Meta ad campaigns. That's 12 percentage points below the Wix average of 68%.

Marketing & analytics tools

Google Tag Manager (7%), Facebook Pixel (4%), Google Ads (4%).

Google Tag Manager
7%
Facebook Pixel
4%
Google Ads
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

678 products $1396 avg 1 ads
107 products $107 avg
Electronics binoculars bird watching
45 products $531 avg
Apparel & Accessories Beauty & Cosmetics vision glasses
26 products $119 avg
Hardware Sporting Goods airsoft optics
120 products $818 avg
Electronics precision optics
62 products $2148 avg
Apparel & Accessories sunglasses binoculars
62 products $155 avg
Electronics glasses eyewear
60 products $431 avg
Electronics night vision riflescope
164 products $4446 avg 1 ads
Electronics night vision equipment optics
Home | Rb Gunworks United States
23 products
24 products
Vehicles & Parts optics ammunition
42 products
Vehicles & Parts Sporting Goods firearms gun parts

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FAQ

How many Wix Optics stores are there?

We currently track 27 active Wix stores in the Optics segment.

Are Wix Optics stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Optics segment, showing a 19% monthly growth rate.

What is the average product price in Wix Optics stores?

Among stores with pricing data, the average listed price is about $745, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.