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WooCommerce topic analytics
Topic
Updated Apr 6, 2026
WooCommerce

18.1K WooCommerce Fashion Stores: Stats & Market Data (2026)

18,064 active WooCommerce stores fall into the Fashion segment, with 1,587 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Jewelry & Watches. 66% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

66%
Social media
3%
Meta ads
61%
Contact info
Total Stores
18,064
Active WooCommerce stores
New (30d)
1,587
Newly added in the last 30 days
Avg. Products
822
Among 17,905 stores with catalog data
Avg. Price
$141
Among 16,974 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,459 729 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,587 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,609 · 20%
10-49 5,983 · 33%
50-199 4,288 · 24%
200-999 2,747 · 15%
1k-4.9k 881 · 5%
5k+ 397 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Arts & Entertainment
3% coverage
Jewelry & Watches
3% coverage
Home & Garden
2% coverage
Electronics
2% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
1% coverage
Toys & Games 70 Books & Literature 65 Furniture 54 Food & Beverages 48

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 822 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,739 · 34%
$25-$49 4,444 · 26%
$50-$99 3,159 · 19%
$100-$199 2,063 · 12%
$200-$499 1,084 · 6%
$500+ 485 · 3%
Store currencies
USD 6,324 EUR 3,666 INR 1,125 BDT 834 GBP 660 PKR 508 BRL 362 PLN 290

Among stores with pricing data, the most common price range is Under $25. The average is higher at $141 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (54%), Instagram (53%), TikTok (12%).

Facebook
54%
Instagram
53%
TikTok
12%
YouTube
10%
Twitter / X
10%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 66%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (21%), Facebook Pixel (18%), Google Tag Manager (13%).

Google Analytics
21%
Facebook Pixel
18%
Google Tag Manager
13%
Google Ads
7%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

106 products $7 avg 2 ads
Apparel & Accessories clothing fashion
4LQ India
7 products $8 avg 2 ads
Apparel & Accessories t-shirt oversized
27 products $60 avg 9 ads
Apparel & Accessories clothing fashion
70 products $41 avg 2 ads
Apparel & Accessories fashion clothing
821 products $47 avg 2 ads
Apparel & Accessories women's clothing fashion
115 products $11 avg 1 ads
Apparel & Accessories fashion clothing
fimorabd.store Bangladesh
5 products $10 avg 1 ads
Apparel & Accessories fashion clothing
13 products $9 avg 1 ads
Apparel & Accessories jeans clothing
171 products $44 avg 3 ads
Apparel & Accessories fashion clothing
684 products $21 avg 4 ads
Apparel & Accessories Home & Garden Electronics fashion home decor
1,032 products $40 avg 23 ads
Apparel & Accessories fashion clothing

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FAQ

How many WooCommerce Fashion stores are there?

We currently track 18,064 active WooCommerce stores in the Fashion segment.

Are WooCommerce Fashion stores growing?

Yes. In the last 30 days, 1,587 new stores were indexed in the Fashion segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Fashion stores?

Among stores with pricing data, the average listed price is about $141, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.