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WooCommerce subcategory analytics
Subcategory
Updated June 22, 2026
WooCommerce

28.7K WooCommerce Handbags & Backpacks Stores: Stats & Market Data (2026)

28,677 active WooCommerce stores fall into the Handbags & Backpacks segment, with 10,150 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 36% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

36%
Social media
1%
Meta ads
46%
Contact info
Total Stores
28,677
Active WooCommerce stores
New (30d)
10,150
Newly added in the last 30 days
Avg. Products
1,666
Among 28,636 stores with catalog data
Avg. Price
$174
Among 26,823 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9,294 4,647 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

10,150 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,307 · 5%
10-49 8,563 · 30%
50-199 8,794 · 31%
200-999 5,821 · 20%
1k-4.9k 2,640 · 9%
5k+ 1,511 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
7% coverage
Jewelry & Watches
6% coverage
Celebrations & Gifts
4% coverage
Electronics
4% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
2% coverage
Sporting Goods
1% coverage
Travel
1% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,666 products per store. That's larger than the WooCommerce average of 1,578. The strongest country concentrations are India, France, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,021 · 30%
$25-$49 6,537 · 24%
$50-$99 5,482 · 20%
$100-$199 3,551 · 13%
$200-$499 2,296 · 9%
$500+ 936 · 3%
Store currencies
USD 10,702 EUR 6,696 GBP 1,302 INR 1,226 BDT 600 PKR 599 VND 407 BRL 373

Among stores with pricing data, the most common price range is Under $25. The average is higher at $174 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (28%), Facebook (27%), TikTok (5%).

Instagram
28%
Facebook
27%
TikTok
5%
YouTube
5%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

About 36% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 7 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (15%), Facebook Pixel (9%), Google Tag Manager (8%).

Google Analytics
15%
Facebook Pixel
9%
Google Tag Manager
8%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,599 products $15 avg 5 ads
Apparel & Accessories Fashion Accessories Bags
3,523 products $97 avg 1 ads
Apparel & Accessories Wedding Dresses Bags
13 products $15 avg 2 ads
Apparel & Accessories Clothing Fashion Accessories
313 products $110 avg 8 ads
Apparel & Accessories Bags Designer Handbags
43 products $51 avg 2 ads
Apparel & Accessories Bags Fashion Accessories
1,288 products $23 avg 2 ads
Celebrations & Gifts Apparel & Accessories Home & Garden
62 products $588 avg 5 ads
Apparel & Accessories Fashion Accessories Travel Accessories
30 products $92 avg 7 ads
Apparel & Accessories Fashion Accessories Designer Handbags
AROVINA Bangladesh
7 products $4 avg 8 ads
Apparel & Accessories Beauty & Cosmetics Electronics Beauty Products
2,877 products $38 avg 10 ads
Apparel & Accessories Designer Handbags
208 products $73 avg 4 ads
Apparel & Accessories
1,847 products $26 avg 1 ads
Apparel & Accessories Women's Fashion Fashion Accessories

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FAQ

How many WooCommerce Handbags & Backpacks stores are there?

We currently track 28,677 active WooCommerce stores in the Handbags & Backpacks segment.

Are WooCommerce Handbags & Backpacks stores growing?

Yes. In the last 30 days, 10,150 new stores were indexed in the Handbags & Backpacks segment, showing a 35% monthly growth rate.

What is the average product price in WooCommerce Handbags & Backpacks stores?

Among stores with pricing data, the average listed price is about $174, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.