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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

15.0K WooCommerce Personalized Gifts Stores: Stats & Market Data (2026)

14,973 active WooCommerce stores fall into the Personalized Gifts segment, with 2,976 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 50% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

50%
Social media
1%
Meta ads
51%
Contact info
Total Stores
14,973
Active WooCommerce stores
New (30d)
2,976
Newly added in the last 30 days
Avg. Products
846
Among 14,921 stores with catalog data
Avg. Price
$83
Among 13,821 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,060 2,030 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,976 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 852 · 6%
10-49 4,509 · 30%
50-199 5,099 · 34%
200-999 3,054 · 20%
1k-4.9k 1,060 · 7%
5k+ 347 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
17% coverage
Apparel & Accessories
11% coverage
Jewelry & Watches
4% coverage
Arts & Entertainment
3% coverage
Baby & Kids
3% coverage
Food & Beverages
3% coverage
Office Supplies
2% coverage
Health
2% coverage
Beauty & Cosmetics
2% coverage
Books & Literature
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 846 products per store. That's smaller than the WooCommerce average of 1,619. The strongest country concentrations are India, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,829 · 57%
$25-$49 2,922 · 21%
$50-$99 1,820 · 13%
$100-$199 723 · 5%
$200-$499 376 · 3%
$500+ 151 · 1%
Store currencies
EUR 4,283 USD 3,134 GBP 1,013 INR 997 BRL 380 RON 362 AUD 338 PLN 338

Among stores with pricing data, the most common price range is Under $25. The average is higher at $83 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (42%), Instagram (36%), YouTube (7%).

Facebook
42%
Instagram
36%
YouTube
7%
TikTok
7%
Twitter / X
6%
LinkedIn
4%
Pinterest
2%

Social media adoption is strong at 50%, and 1% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (16%), Facebook Pixel (10%).

Google Analytics
25%
Google Tag Manager
16%
Facebook Pixel
10%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

582 products $133 avg 2 ads
Celebrations & Gifts
883 products $122 avg 1 ads
Celebrations & Gifts Home & Garden
2,008 products $1 avg 3 ads
Celebrations & Gifts
191 products $26 avg 186 ads
Apparel & Accessories Celebrations & Gifts
376 products $14 avg 4 ads
Arts & Entertainment Celebrations & Gifts Personalized Gifts Jewelry
9 products $28 avg 1 ads
Celebrations & Gifts Gifts
185 products $346 avg 2 ads
Celebrations & Gifts
89 products $6 avg 3 ads
Celebrations & Gifts Apparel & Accessories Arts & Entertainment Personalized Gifts Art Prints
1,413 products $21 avg 11 ads
Celebrations & Gifts Personalized Gifts Gifts
743 products $12 avg 12 ads
Apparel & Accessories Celebrations & Gifts Gifts Handmade
15 products $7 avg 2 ads
Celebrations & Gifts Gifts Holiday Decor

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FAQ

How many WooCommerce Personalized Gifts stores are there?

We currently track 14,973 active WooCommerce stores in the Personalized Gifts segment.

Are WooCommerce Personalized Gifts stores growing?

Yes. In the last 30 days, 2,976 new stores were indexed in the Personalized Gifts segment, showing a 20% monthly growth rate.

What is the average product price in WooCommerce Personalized Gifts stores?

Among stores with pricing data, the average listed price is about $83, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.