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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

8,239 WooCommerce Personalized Gifts Stores: Stats & Market Data (2026)

8,239 active WooCommerce stores fall into the Personalized Gifts segment, with 3,708 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 55% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
55%
Contact info
Total Stores
8,239
Active WooCommerce stores
New (30d)
3,708
Newly added in the last 30 days
Avg. Products
738
Among 8,222 stores with catalog data
Avg. Price
$88
Among 7,688 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,318 1,159 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

3,708 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 962 · 12%
10-49 2,367 · 29%
50-199 2,410 · 29%
200-999 1,763 · 21%
1k-4.9k 557 · 7%
5k+ 163 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
13% coverage
Apparel & Accessories
8% coverage
Jewelry & Watches
4% coverage
Food & Beverages
4% coverage
Arts & Entertainment
3% coverage
Baby & Kids
3% coverage
Books & Literature
2% coverage
Office Supplies
2% coverage
Wedding
2% coverage
Beauty & Cosmetics
2% coverage
Education & Courses
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 738 products per store. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are India, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,259 · 55%
$25-$49 1,622 · 21%
$50-$99 1,081 · 14%
$100-$199 404 · 5%
$200-$499 225 · 3%
$500+ 97 · 1%
Store currencies
EUR 2,252 USD 2,114 INR 569 GBP 567 BRL 188 RON 188 PLN 175 AUD 169

Among stores with pricing data, the most common price range is Under $25. The average is higher at $88 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (47%), Instagram (42%), YouTube (9%).

Facebook
47%
Instagram
42%
YouTube
9%
TikTok
8%
Twitter / X
8%
LinkedIn
5%
Pinterest
3%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (19%), Facebook Pixel (17%).

Google Analytics
29%
Google Tag Manager
19%
Facebook Pixel
17%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

41 products $44 avg 14 ads
Toys & Games Books & Literature Celebrations & Gifts star map poster custom star map
42 products $90 avg 1 ads
Beauty & Cosmetics Celebrations & Gifts medspa skincare gift card
459 products $12 avg 1 ads
Celebrations & Gifts personalised gifts lego sets
170 products $30 avg 4 ads
Celebrations & Gifts customized-wooden-gifts family-gifts
1,058 products $10 avg 9 ads
Celebrations & Gifts Apparel & Accessories custom t shirts promotional products
74 products $6 avg 1 ads
Home & Garden Apparel & Accessories Celebrations & Gifts personalized gifts custom mugs
428 products $70 avg 1 ads
Celebrations & Gifts babies kids
156 products $20 avg 12 ads
Animals & Pet Supplies Celebrations & Gifts Travel pets gifts
11 products $40 avg 6 ads
Celebrations & Gifts personalized children books gift shop
93 products $38 avg 2 ads
Home & Garden Celebrations & Gifts wreath door wreath
1,946 products $14 avg 1 ads
Celebrations & Gifts kids gifts mugs
39 products $17 avg 18 ads
Celebrations & Gifts custom christmas ornaments personalized keychains

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FAQ

How many WooCommerce Personalized Gifts stores are there?

We currently track 8,239 active WooCommerce stores in the Personalized Gifts segment.

Are WooCommerce Personalized Gifts stores growing?

Yes. In the last 30 days, 3,708 new stores were indexed in the Personalized Gifts segment, showing a 45% monthly growth rate.

What is the average product price in WooCommerce Personalized Gifts stores?

Among stores with pricing data, the average listed price is about $88, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.