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WooCommerce subcategory analytics
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Updated June 22, 2026
WooCommerce

13.1K WooCommerce Personalized Gifts Stores: Stats & Market Data (2026)

13,109 active WooCommerce stores fall into the Personalized Gifts segment, with 3,788 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 54% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

54%
Social media
1%
Meta ads
55%
Contact info
Total Stores
13,109
Active WooCommerce stores
New (30d)
3,788
Newly added in the last 30 days
Avg. Products
822
Among 13,099 stores with catalog data
Avg. Price
$80
Among 12,170 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,031 2,015 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,788 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 915 · 7%
10-49 3,896 · 30%
50-199 4,373 · 33%
200-999 2,682 · 20%
1k-4.9k 929 · 7%
5k+ 304 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
16% coverage
Apparel & Accessories
10% coverage
Jewelry & Watches
4% coverage
Arts & Entertainment
3% coverage
Food & Beverages
3% coverage
Baby & Kids
3% coverage
Office Supplies
2% coverage
Beauty & Cosmetics
2% coverage
Health
2% coverage
Books & Literature
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 822 products per store. That's smaller than the WooCommerce average of 1,578. The strongest country concentrations are India, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,871 · 56%
$25-$49 2,578 · 21%
$50-$99 1,624 · 13%
$100-$199 630 · 5%
$200-$499 329 · 3%
$500+ 138 · 1%
Store currencies
EUR 3,653 USD 2,914 GBP 893 INR 867 RON 336 BRL 331 AUD 289 PLN 284

Among stores with pricing data, the most common price range is Under $25. The average is higher at $80 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (45%), Instagram (40%), YouTube (8%).

Facebook
45%
Instagram
40%
YouTube
8%
TikTok
8%
Twitter / X
7%
LinkedIn
5%
Pinterest
3%

Social media adoption is strong at 54%, and 1% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (17%), Facebook Pixel (13%).

Google Analytics
27%
Google Tag Manager
17%
Facebook Pixel
13%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

108 products $19 avg 14 ads
Beauty & Cosmetics Celebrations & Gifts
731 products $23 avg 1 ads
Celebrations & Gifts Personalized Gifts
653 products $10 avg 2 ads
Home & Garden Celebrations & Gifts Home Decor
41 products $19 avg 3 ads
Food & Beverages Books & Literature Celebrations & Gifts Gifts
90 products $46 avg 2 ads
Arts & Entertainment Celebrations & Gifts Home & Garden Art Supplies Gift Cards
38 products $184 avg 3 ads
Celebrations & Gifts
449 products $26 avg 1 ads
Celebrations & Gifts Apparel & Accessories Home & Garden T-Shirts
950 products $72 avg 1,537 ads
Jewelry & Watches Apparel & Accessories Celebrations & Gifts Personalized Gifts Jewelry
26 products $17 avg 2 ads
Celebrations & Gifts Gifts
3,801 products $8 avg 1 ads
Celebrations & Gifts Arts & Entertainment Gifts Craft Supplies

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FAQ

How many WooCommerce Personalized Gifts stores are there?

We currently track 13,109 active WooCommerce stores in the Personalized Gifts segment.

Are WooCommerce Personalized Gifts stores growing?

Yes. In the last 30 days, 3,788 new stores were indexed in the Personalized Gifts segment, showing a 29% monthly growth rate.

What is the average product price in WooCommerce Personalized Gifts stores?

Among stores with pricing data, the average listed price is about $80, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.