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Topic
Updated July 13, 2026
WooCommerce

28.4K WooCommerce Gifts Stores: Stats & Market Data (2026)

28,396 active WooCommerce stores fall into the Gifts segment, with 2,713 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 51% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

51%
Social media
2%
Meta ads
53%
Contact info
Total Stores
28,396
Active WooCommerce stores
New (30d)
2,713
Newly added in the last 30 days
Avg. Products
1,147
Among 28,271 stores with catalog data
Avg. Price
$88
Among 26,274 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,385 2,692 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

2,713 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,356 · 8%
10-49 8,342 · 30%
50-199 8,965 · 32%
200-999 5,575 · 20%
1k-4.9k 2,117 · 7%
5k+ 916 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
56% coverage
Home & Garden
20% coverage
Apparel & Accessories
11% coverage
Food & Beverages
8% coverage
Arts & Entertainment
7% coverage
Jewelry & Watches
7% coverage
Beauty & Cosmetics
6% coverage
Toys & Games
3% coverage
General Merchandise
3% coverage
Books & Literature
2% coverage
Office Supplies
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,147 products per store. That's smaller than the WooCommerce average of 1,603. The strongest country concentrations are United Kingdom, India, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 14,637 · 56%
$25-$49 5,809 · 22%
$50-$99 3,185 · 12%
$100-$199 1,448 · 6%
$200-$499 732 · 3%
$500+ 463 · 2%
Store currencies
USD 7,918 EUR 7,380 GBP 1,803 INR 1,339 AUD 572 PLN 563 BRL 530 CAD 525

Among stores with pricing data, the most common price range is Under $25. The average is higher at $88 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (43%), Instagram (39%), YouTube (8%).

Facebook
43%
Instagram
39%
YouTube
8%
Twitter / X
7%
TikTok
6%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 51%, and 2% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (16%), Facebook Pixel (11%).

Google Analytics
26%
Google Tag Manager
16%
Facebook Pixel
11%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

459 products $45 avg 3 ads
56 products $15 avg 1 ads
Toys & Games Home & Garden Office Supplies Gifts
679 products $13 avg 1 ads
Home & Garden Home Decor Gifts
356 products $26 avg 1 ads
Beauty & Cosmetics Fragrance Gifts
38 products $6 avg 3 ads
Food & Beverages Gifts
284 products $3279 avg 5 ads
Arts & Entertainment Toys & Games Gifts
10 products $26 avg 1 ads
Home & Garden Home Decor Art Prints
748 products $25 avg 1 ads
Jewelry & Watches Jewelry Wedding
Home - RAVS Australia
70 products $29 avg 1 ads
Celebrations & Gifts Candles Tea
45 products $62 avg 1 ads
780 products $9 avg 2 ads
Food & Beverages Celebrations & Gifts Snacks Gifts
30 products $9 avg 1 ads
Celebrations & Gifts Gifts

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FAQ

How many WooCommerce Gifts stores are there?

We currently track 28,396 active WooCommerce stores in the Gifts segment.

Are WooCommerce Gifts stores growing?

Yes. In the last 30 days, 2,713 new stores were indexed in the Gifts segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Gifts stores?

Among stores with pricing data, the average listed price is about $88, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.