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Topic
Updated June 1, 2026
WooCommerce

10.2K WooCommerce Gifts Stores: Stats & Market Data (2026)

10,168 active WooCommerce stores fall into the Gifts segment, with 930 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Jewelry & Watches. 62% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

62%
Social media
2%
Meta ads
62%
Contact info
Total Stores
10,168
Active WooCommerce stores
New (30d)
930
Newly added in the last 30 days
Avg. Products
1,106
Among 10,155 stores with catalog data
Avg. Price
$95
Among 9,636 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,621 810 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

930 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 926 · 9%
10-49 3,079 · 30%
50-199 3,127 · 31%
200-999 2,056 · 20%
1k-4.9k 676 · 7%
5k+ 291 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
52% coverage
Home & Garden
17% coverage
Jewelry & Watches
13% coverage
Apparel & Accessories
11% coverage
Arts & Entertainment
9% coverage
Beauty & Cosmetics
7% coverage
Food & Beverages
7% coverage
Toys & Games
3% coverage
Books & Literature
3% coverage
General Merchandise
2% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,106 products per store. That's smaller than the WooCommerce average of 1,553. The strongest country concentrations are United Kingdom, India, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,918 · 51%
$25-$49 2,180 · 23%
$50-$99 1,333 · 14%
$100-$199 616 · 6%
$200-$499 335 · 3%
$500+ 254 · 3%
Store currencies
USD 3,273 EUR 2,493 GBP 761 INR 466 AUD 241 CAD 224 PLN 161 ILS 150

Among stores with pricing data, the most common price range is Under $25. The average is higher at $95 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (52%), Facebook (52%), YouTube (11%).

Instagram
52%
Facebook
52%
YouTube
11%
Twitter / X
10%
TikTok
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 62%, and 2% of stores run Meta ad campaigns. That's 16 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (18%), Facebook Pixel (18%).

Google Analytics
29%
Google Tag Manager
18%
Facebook Pixel
18%
Google Ads
10%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,143 products $51 avg 2 ads
1,345 products $82 avg 1 ads
Celebrations & Gifts wedding gifts
37 products $28 avg 2 ads
Beauty & Cosmetics farm skincare horse skincare
906 products $1 avg 30 ads
Celebrations & Gifts holidays gifts
981 products $3 avg 5 ads
Celebrations & Gifts handmade gifts
189 products $2777 avg 2 ads
Jewelry & Watches fine jewelry gifts
277 products $19 avg 1 ads
Celebrations & Gifts Apparel & Accessories gifts apparel
113 products $74 avg 1 ads
Apparel & Accessories recycled bags sailcloth products
226 products $30 avg 1 ads
Jewelry & Watches jewelry accessories
80 products $131 avg 1 ads
Jewelry & Watches jewelry accessories
59 products $37 avg 6 ads
Celebrations & Gifts charity gifts
68 products $3 avg 2 ads

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FAQ

How many WooCommerce Gifts stores are there?

We currently track 10,168 active WooCommerce stores in the Gifts segment.

Are WooCommerce Gifts stores growing?

Yes. In the last 30 days, 930 new stores were indexed in the Gifts segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Gifts stores?

Among stores with pricing data, the average listed price is about $95, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.