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WooCommerce subcategory analytics
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Updated June 22, 2026
WooCommerce

27.7K WooCommerce Fashion Jewelry Stores: Stats & Market Data (2026)

27,688 active WooCommerce stores fall into the Fashion Jewelry segment, with 5,032 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Jewelry & Watches, Apparel & Accessories, Home & Garden. 53% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

53%
Social media
2%
Meta ads
56%
Contact info
Total Stores
27,688
Active WooCommerce stores
New (30d)
5,032
Newly added in the last 30 days
Avg. Products
1,357
Among 27,669 stores with catalog data
Avg. Price
$362
Among 26,280 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,095 3,547 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5,032 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,055 · 4%
10-49 6,987 · 25%
50-199 9,578 · 35%
200-999 6,877 · 25%
1k-4.9k 2,233 · 8%
5k+ 939 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Jewelry & Watches
100% coverage
Apparel & Accessories
12% coverage
Home & Garden
5% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Health
1% coverage
Electronics 118 Wedding 99 Antiques & Collectibles 88

Among stores with catalog data, the 50-199 product range is most common. The average is 1,357 products per store. That's smaller than the WooCommerce average of 1,609. The strongest country concentrations are India, France, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,345 · 36%
$25-$49 5,289 · 20%
$50-$99 4,259 · 16%
$100-$199 2,850 · 11%
$200-$499 2,024 · 8%
$500+ 2,513 · 10%
Store currencies
EUR 8,045 USD 7,094 INR 2,516 GBP 1,095 BRL 657 PKR 650 PLN 563 TRY 510

Among stores with pricing data, the most common price range is Under $25. The average is higher at $362 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Instagram (45%), Facebook (41%), TikTok (8%).

Instagram
45%
Facebook
41%
TikTok
8%
YouTube
7%
Twitter / X
5%
Pinterest
3%
LinkedIn
2%

Social media adoption is strong at 53%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (15%), Google Tag Manager (13%).

Google Analytics
24%
Facebook Pixel
15%
Google Tag Manager
13%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

86 products $4183 avg 2 ads
Jewelry & Watches Rings
194 products $80 avg 1 ads
Home & Garden Apparel & Accessories Jewelry & Watches Jewelry
35 products $35 avg 16 ads
Jewelry & Watches Jewelry
886 products $86 avg 2 ads
Jewelry & Watches Jewelry Necklaces
252 products $6 avg 1 ads
Jewelry & Watches Fashion Accessories Rings
169 products $55 avg 4 ads
Jewelry & Watches Jewelry Fashion Accessories
1,174 products $87 avg 1 ads
Jewelry & Watches Jewelry
48 products $181 avg 2 ads
Jewelry & Watches
2,156 products $73 avg 1 ads
Apparel & Accessories Jewelry & Watches
206 products $69 avg 3 ads
Jewelry & Watches Rings Bracelets
931 products $11 avg 1 ads
Jewelry & Watches Necklaces Earrings
954 products $35 avg 1 ads
Apparel & Accessories Jewelry & Watches Celebrations & Gifts

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FAQ

How many WooCommerce Fashion Jewelry stores are there?

We currently track 27,688 active WooCommerce stores in the Fashion Jewelry segment.

Are WooCommerce Fashion Jewelry stores growing?

Yes. In the last 30 days, 5,032 new stores were indexed in the Fashion Jewelry segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Fashion Jewelry stores?

Among stores with pricing data, the average listed price is about $362, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.