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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

22.0K WooCommerce Fashion Jewelry Stores: Stats & Market Data (2026)

22,024 active WooCommerce stores fall into the Fashion Jewelry segment, with 8,125 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Jewelry & Watches, Apparel & Accessories, Home & Garden. 56% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

56%
Social media
2%
Meta ads
57%
Contact info
Total Stores
22,024
Active WooCommerce stores
New (30d)
8,125
Newly added in the last 30 days
Avg. Products
1,217
Among 22,007 stores with catalog data
Avg. Price
$398
Among 20,947 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,226 2,613 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

8,125 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,094 · 5%
10-49 5,383 · 24%
50-199 7,442 · 34%
200-999 5,601 · 25%
1k-4.9k 1,804 · 8%
5k+ 683 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Jewelry & Watches
100% coverage
Apparel & Accessories
11% coverage
Home & Garden
5% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage
Electronics 97 Wedding 93 Health 86 Antiques & Collectibles 71

Among stores with catalog data, the 50-199 product range is most common. The average is 1,217 products per store. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are India, Greece, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,192 · 34%
$25-$49 4,144 · 20%
$50-$99 3,407 · 16%
$100-$199 2,338 · 11%
$200-$499 1,679 · 8%
$500+ 2,187 · 10%
Store currencies
EUR 6,330 USD 5,814 INR 1,994 GBP 875 PKR 524 BRL 477 PLN 432 TRY 426

Among stores with pricing data, the most common price range is Under $25. The average is higher at $398 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (48%), Facebook (44%), TikTok (9%).

Instagram
48%
Facebook
44%
TikTok
9%
YouTube
8%
Twitter / X
6%
Pinterest
4%
LinkedIn
2%

Social media adoption is strong at 56%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (26%), Facebook Pixel (19%), Google Tag Manager (15%).

Google Analytics
26%
Facebook Pixel
19%
Google Tag Manager
15%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

355 products $97 avg 14 ads
Jewelry & Watches gold plated jewelry silver 925 jewelry
19 products $4 avg 11 ads
Jewelry & Watches islamic jewelry accessories
112 products $5 avg 4 ads
Jewelry & Watches wedding jewelry jewellery online
199 products $54 avg 26 ads
Jewelry & Watches personalized jewelry custom jewelry
305 products $12 avg 47 ads
Jewelry & Watches Apparel & Accessories Electronics jewelry store clothing online
341 products $67 avg 2 ads
Jewelry & Watches fine jewelry fashion jewelry
13 products $2109 avg 1 ads
Jewelry & Watches bracelets jewelry store
169 products $55 avg 2 ads
Jewelry & Watches handmade jewelry silver jewelry
101 products $99 avg 5 ads
Jewelry & Watches designer jewelry handmade jewelry
282 products $48 avg 1 ads
Jewelry & Watches kids jewelry children's accessories
330 products $46 avg 1 ads
Jewelry & Watches Home & Garden drevené hodinky šperky
844 products $97 avg 9 ads
Jewelry & Watches personalised jewellery sterling silver

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FAQ

How many WooCommerce Fashion Jewelry stores are there?

We currently track 22,024 active WooCommerce stores in the Fashion Jewelry segment.

Are WooCommerce Fashion Jewelry stores growing?

Yes. In the last 30 days, 8,125 new stores were indexed in the Fashion Jewelry segment, showing a 37% monthly growth rate.

What is the average product price in WooCommerce Fashion Jewelry stores?

Among stores with pricing data, the average listed price is about $398, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.