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WooCommerce segment analytics
Segment
Updated July 13, 2026
WooCommerce

25.3K WooCommerce stores running Meta ads: Stats & Market Data (2026)

We track 25,273 active WooCommerce stores running Meta ads, with 1,974 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 53% maintain social media profiles — Facebook leads — and 100% run Meta ad campaigns.

53%
Social media
100%
Meta ads
49%
Contact info
Total Stores
25,273
Active WooCommerce stores
New (30d)
1,974
Newly added in the last 30 days
Avg. Products
691
Among 24,524 stores with catalog data
Avg. Price
$480
Among 22,761 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,396 1,198 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

1,974 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the WooCommerce average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,508 · 18%
10-49 6,407 · 26%
50-199 5,826 · 24%
200-999 4,828 · 20%
1k-4.9k 2,327 · 9%
5k+ 628 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
8% coverage
Electronics
7% coverage
Health
6% coverage
Education & Courses
5% coverage
Food & Beverages
5% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
3% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 691 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,579. The strongest country concentrations are Bangladesh, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,535 · 42%
$25-$49 4,422 · 19%
$50-$99 3,065 · 13%
$100-$199 1,918 · 8%
$200-$499 1,717 · 8%
$500+ 2,104 · 9%
Store currencies
USD 5,206 EUR 4,234 BDT 2,560 INR 1,532 GBP 1,387 AUD 1,040 PKR 707 MYR 573

Among stores with pricing data, the most common price range is Under $25. The average is higher at $480 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Facebook (48%), Instagram (38%), YouTube (15%).

Facebook
48%
Instagram
38%
YouTube
15%
TikTok
9%
Twitter / X
8%
LinkedIn
7%
Pinterest
2%

Social media adoption is strong at 53%, and 100% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 41%.

Marketing & analytics tools

Google Tag Manager (40%), Google Analytics (30%), Facebook Pixel (24%).

Google Tag Manager
40%
Google Analytics
30%
Facebook Pixel
24%
Google Ads
15%
TikTok Pixel
5%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

241 products $7 avg 1 ads
Office Supplies Personalized Gifts Stationery
1,738 products $2432 avg 23 ads
Hardware Storage & Organization
246 products $72 avg 29 ads
Apparel & Accessories
236 products $50 avg 4 ads
Education & Courses Courses
2,971 products $19 avg 1 ads
Health Beauty & Cosmetics Medical Supplies Cosmetics
Goffa Egypt
507 products $8 avg 1 ads
Beauty & Cosmetics Skincare Beauty Products
25 products $19 avg 1 ads
Apparel & Accessories
11 products $17 avg 1 ads
Apparel & Accessories
164 products $144 avg 1 ads
Apparel & Accessories Women's Clothing
106 products $29 avg 1 ads
Beauty & Cosmetics
192 products $27 avg 1 ads
Jewelry & Watches Jewelry Fashion Accessories
ZarPosh BD Bangladesh
31 products $7 avg 15 ads
Apparel & Accessories Men's Fashion Clothing

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FAQ

How many WooCommerce stores running Meta ads are there?

We currently track 25,273 active WooCommerce stores running Meta ads.

Are WooCommerce stores running Meta ads growing?

In the last 30 days, 1,974 new WooCommerce stores running Meta ads were indexed, showing a 8% monthly growth rate.

What is the average catalog size for WooCommerce stores running Meta ads?

Among WooCommerce stores running Meta ads with catalog data, the average is around 691 products, with most falling in the 10-49 range.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.