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WooCommerce segment analytics
Segment
Updated May 11, 2026
WooCommerce

28.9K WooCommerce stores running Meta ads: Stats & Market Data (2026)

We track 28,856 active WooCommerce stores running Meta ads, with 4,885 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 59% maintain social media profiles — Facebook leads — and 100% run Meta ad campaigns.

59%
Social media
100%
Meta ads
56%
Contact info
Total Stores
28,856
Active WooCommerce stores
New (30d)
4,885
Newly added in the last 30 days
Avg. Products
655
Among 27,388 stores with catalog data
Avg. Price
$467
Among 25,394 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,422 2,711 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,885 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 45%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,275 · 19%
10-49 7,259 · 27%
50-199 6,536 · 24%
200-999 5,256 · 19%
1k-4.9k 2,448 · 9%
5k+ 614 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
8% coverage
Electronics
7% coverage
Education & Courses
6% coverage
Health
6% coverage
Food & Beverages
6% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 655 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,366. The strongest country concentrations are Bangladesh, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10,813 · 43%
$25-$49 4,912 · 19%
$50-$99 3,357 · 13%
$100-$199 2,244 · 9%
$200-$499 1,843 · 7%
$500+ 2,225 · 9%
Store currencies
USD 5,547 EUR 4,949 BDT 3,046 INR 1,581 GBP 1,520 AUD 1,017 PKR 789 MYR 676

Among stores with pricing data, the most common price range is Under $25. The average is higher at $467 because some stores price much higher, pulling it up. That's above the WooCommerce average of $422.

Social media platforms

Facebook (54%), Instagram (45%), YouTube (18%).

Facebook
54%
Instagram
45%
YouTube
18%
TikTok
11%
Twitter / X
10%
LinkedIn
8%
Pinterest
3%

Social media adoption is strong at 59%, and 100% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Tag Manager (41%), Facebook Pixel (33%), Google Analytics (32%).

Google Tag Manager
41%
Facebook Pixel
33%
Google Analytics
32%
Google Ads
16%
TikTok Pixel
5%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $10 avg 2 ads
Books & Literature magazine lifestyle magazine
124 products $6 avg 1 ads
Home & Garden flooring oak
110 products $7 avg 3 ads
Beauty & Cosmetics spa beauty treatments
543 products $9 avg 2 ads
Electronics phone cases smartphone accessories
141 products $27 avg 3 ads
Adult lingerie store adult products
255 products $48 avg 2 ads
Apparel & Accessories beachwear fitness
1,057 products $12 avg 1 ads
Health health supplements medications
8 products $7 avg 6 ads
Education & Courses gita flash cards kids education
14 products $35 avg 58 ads
Health kids immune supplements liposomal magnesium kids
182 products $5 avg 1 ads
452 products $39 avg 1 ads
Home & Garden kitchen knives cookware

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FAQ

How many WooCommerce stores running Meta ads are there?

We currently track 28,856 active WooCommerce stores running Meta ads.

Are WooCommerce stores running Meta ads growing?

In the last 30 days, 4,885 new WooCommerce stores running Meta ads were indexed, showing a 17% monthly growth rate.

What is the average catalog size for WooCommerce stores running Meta ads?

Among WooCommerce stores running Meta ads with catalog data, the average is around 655 products, with most falling in the 10-49 range.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.