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WooCommerce segment analytics
Segment
Updated June 22, 2026
WooCommerce

25.4K WooCommerce stores running Meta ads: Stats & Market Data (2026)

We track 25,385 active WooCommerce stores running Meta ads, with 2,237 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 59% maintain social media profiles — Facebook leads — and 100% run Meta ad campaigns.

59%
Social media
100%
Meta ads
55%
Contact info
Total Stores
25,385
Active WooCommerce stores
New (30d)
2,237
Newly added in the last 30 days
Avg. Products
694
Among 24,190 stores with catalog data
Avg. Price
$516
Among 22,417 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,644 1,322 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,237 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the WooCommerce average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,349 · 18%
10-49 6,180 · 26%
50-199 5,831 · 24%
200-999 4,845 · 20%
1k-4.9k 2,375 · 10%
5k+ 610 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
7% coverage
Electronics
7% coverage
Education & Courses
6% coverage
Health
5% coverage
Food & Beverages
5% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
3% coverage
Hardware
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 694 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,593. The strongest country concentrations are Bangladesh, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,979 · 40%
$25-$49 4,356 · 19%
$50-$99 3,148 · 14%
$100-$199 1,994 · 9%
$200-$499 1,766 · 8%
$500+ 2,174 · 10%
Store currencies
USD 5,244 EUR 4,337 BDT 2,131 GBP 1,447 INR 1,397 AUD 1,140 PKR 581 MYR 544

Among stores with pricing data, the most common price range is Under $25. The average is higher at $516 because some stores price much higher, pulling it up. That's above the WooCommerce average of $425.

Social media platforms

Facebook (53%), Instagram (45%), YouTube (19%).

Facebook
53%
Instagram
45%
YouTube
19%
TikTok
11%
Twitter / X
10%
LinkedIn
8%
Pinterest
3%

Social media adoption is strong at 59%, and 100% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Tag Manager (43%), Google Analytics (33%), Facebook Pixel (29%).

Google Tag Manager
43%
Google Analytics
33%
Facebook Pixel
29%
Google Ads
16%
TikTok Pixel
5%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

103 products $431 avg 2 ads
Electronics
35 products $5 avg 1 ads
Animals & Pet Supplies Health Home & Garden Skincare
418 products $6 avg 1 ads
Arts & Entertainment
60 products $29 avg 7 ads
Apparel & Accessories
10 products $10 avg 141 ads
Animals & Pet Supplies Celebrations & Gifts
1,023 products $1889 avg 1 ads
Jewelry & Watches Rings Jewelry
1,309 products $47 avg 1 ads
Food & Beverages Wine & Spirits
22 products $183 avg 1 ads
Celebrations & Gifts
24 products 7 ads
Home & Garden Home Improvement
568 products $16 avg 8 ads
Toys & Games
55 products $1490 avg 2 ads
Animals & Pet Supplies Business & Industrial

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FAQ

How many WooCommerce stores running Meta ads are there?

We currently track 25,385 active WooCommerce stores running Meta ads.

Are WooCommerce stores running Meta ads growing?

In the last 30 days, 2,237 new WooCommerce stores running Meta ads were indexed, showing a 9% monthly growth rate.

What is the average catalog size for WooCommerce stores running Meta ads?

Among WooCommerce stores running Meta ads with catalog data, the average is around 694 products, with most falling in the 10-49 range.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.