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WooCommerce segment analytics
Segment
Updated June 1, 2026
WooCommerce

26.9K WooCommerce stores running Meta ads: Stats & Market Data (2026)

We track 26,872 active WooCommerce stores running Meta ads, with 3,088 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 58% maintain social media profiles — Facebook leads — and 100% run Meta ad campaigns.

58%
Social media
100%
Meta ads
53%
Contact info
Total Stores
26,872
Active WooCommerce stores
New (30d)
3,088
Newly added in the last 30 days
Avg. Products
698
Among 25,547 stores with catalog data
Avg. Price
$521
Among 23,654 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,411 1,705 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3,088 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the WooCommerce average of 39%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,582 · 18%
10-49 6,655 · 26%
50-199 6,171 · 24%
200-999 5,098 · 20%
1k-4.9k 2,418 · 9%
5k+ 623 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Home & Garden
12% coverage
Beauty & Cosmetics
8% coverage
Electronics
7% coverage
Health
6% coverage
Education & Courses
6% coverage
Food & Beverages
5% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
3% coverage
Hardware
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 698 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,527. The strongest country concentrations are Bangladesh, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,581 · 41%
$25-$49 4,606 · 19%
$50-$99 3,268 · 14%
$100-$199 2,144 · 9%
$200-$499 1,789 · 8%
$500+ 2,266 · 10%
Store currencies
USD 5,396 EUR 4,636 BDT 2,473 GBP 1,512 INR 1,399 AUD 1,090 PKR 637 PLN 595

Among stores with pricing data, the most common price range is Under $25. The average is higher at $521 because some stores price much higher, pulling it up. That's above the WooCommerce average of $422.

Social media platforms

Facebook (52%), Instagram (43%), YouTube (18%).

Facebook
52%
Instagram
43%
YouTube
18%
TikTok
10%
Twitter / X
10%
LinkedIn
8%
Pinterest
3%

Social media adoption is strong at 58%, and 100% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Tag Manager (43%), Facebook Pixel (33%), Google Analytics (32%).

Google Tag Manager
43%
Facebook Pixel
33%
Google Analytics
32%
Google Ads
15%
TikTok Pixel
5%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

17 products $74 avg 1 ads
Health horse supplements animal health products
13 products $3 avg 1 ads
Celebrations & Gifts event tickets ticket sales
80 products $131 avg 1 ads
Jewelry & Watches jewelry accessories
1,463 products $81 avg 2 ads
Apparel & Accessories streetwear surf
1,625 products $17 avg 1 ads
Apparel & Accessories alternative fashion esoteric clothing
1,144 products $34 avg 4 ads
Apparel & Accessories custom apparel promo items
27 products $102 avg 2 ads
Education & Courses vocational training professional development
20 products $614 avg 1 ads
Electronics laptop bags dell laptops
335 products $1171 avg 1 ads
Jewelry & Watches gold jewelry personalized jewelry
643 products $199 avg 2 ads

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FAQ

How many WooCommerce stores running Meta ads are there?

We currently track 26,872 active WooCommerce stores running Meta ads.

Are WooCommerce stores running Meta ads growing?

In the last 30 days, 3,088 new WooCommerce stores running Meta ads were indexed, showing a 11% monthly growth rate.

What is the average catalog size for WooCommerce stores running Meta ads?

Among WooCommerce stores running Meta ads with catalog data, the average is around 698 products, with most falling in the 10-49 range.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.