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Topic
Updated Apr 27, 2026
WooCommerce

13.6K WooCommerce Beauty products Stores: Stats & Market Data (2026)

13,638 active WooCommerce stores fall into the Beauty products segment, with 2,366 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 59% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

59%
Social media
4%
Meta ads
61%
Contact info
Total Stores
13,638
Active WooCommerce stores
New (30d)
2,366
Newly added in the last 30 days
Avg. Products
1,170
Among 13,619 stores with catalog data
Avg. Price
$81
Among 12,860 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,335 1,167 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,366 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,826 · 21%
10-49 4,761 · 35%
50-199 3,037 · 22%
200-999 1,808 · 13%
1k-4.9k 753 · 6%
5k+ 434 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
97% coverage
Apparel & Accessories
5% coverage
Home & Garden
5% coverage
Health
4% coverage
Electronics
3% coverage
Food & Beverages
2% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,170 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,098. The strongest country concentrations are Bangladesh, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,987 · 54%
$25-$49 3,034 · 24%
$50-$99 1,861 · 14%
$100-$199 621 · 5%
$200-$499 223 · 2%
$500+ 134 · 1%
Store currencies
USD 3,573 EUR 2,609 BDT 637 INR 625 PKR 547 GBP 434 MYR 253 VND 239

Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (49%), Instagram (47%), TikTok (12%).

Facebook
49%
Instagram
47%
TikTok
12%
YouTube
10%
Twitter / X
6%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 59%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (22%), Facebook Pixel (19%), Google Tag Manager (18%).

Google Analytics
22%
Facebook Pixel
19%
Google Tag Manager
18%
Google Ads
9%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $23 avg 1 ads
Beauty & Cosmetics salon supply hairdressing tools
100 products $15 avg 3 ads
Beauty & Cosmetics cosmetics makeup store
81 products $1 avg 5 ads
Beauty & Cosmetics perfumes cosmetics
14 products $17 avg 6 ads
Beauty & Cosmetics online store beauty products
108 products $20 avg 2 ads
Beauty & Cosmetics natural skincare beauty products
Hanksly.ro Romania
232 products $24 avg 41 ads
Beauty & Cosmetics Baby & Kids beauty products baby essentials
14 products $23 avg 2 ads
Beauty & Cosmetics beauty products cosmetics
33 products $15 avg 29 ads
Adult Beauty & Cosmetics herbal products natural herbs
57 products $13 avg 1 ads
Beauty & Cosmetics cosmetics beauty products
107 products $68 avg 2 ads
Beauty & Cosmetics eyecare lip care
404 products $12 avg 1 ads
Beauty & Cosmetics cosmetics beauty products
1,113 products $18 avg 4 ads
Beauty & Cosmetics essential oils body oils

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FAQ

How many WooCommerce Beauty products stores are there?

We currently track 13,638 active WooCommerce stores in the Beauty products segment.

Are WooCommerce Beauty products stores growing?

Yes. In the last 30 days, 2,366 new stores were indexed in the Beauty products segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Beauty products stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.