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WooCommerce subcategory analytics
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Updated June 8, 2026
WooCommerce

17.2K WooCommerce Haircare Stores: Stats & Market Data (2026)

17,217 active WooCommerce stores fall into the Haircare segment, with 5,197 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 51% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

51%
Social media
2%
Meta ads
60%
Contact info
Total Stores
17,217
Active WooCommerce stores
New (30d)
5,197
Newly added in the last 30 days
Avg. Products
1,921
Among 17,203 stores with catalog data
Avg. Price
$68
Among 16,038 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,431 2,715 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5,197 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,896 · 11%
10-49 6,053 · 35%
50-199 4,612 · 27%
200-999 2,477 · 14%
1k-4.9k 1,155 · 7%
5k+ 1,010 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
7% coverage
Home & Garden
4% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Celebrations & Gifts
1% coverage
Animals & Pet Supplies 50 Jewelry & Watches 44 Toys & Games 39 Education & Courses 38

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,921 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,316 · 58%
$25-$49 3,799 · 24%
$50-$99 1,746 · 11%
$100-$199 675 · 4%
$200-$499 346 · 2%
$500+ 156 · 1%
Store currencies
USD 4,266 EUR 3,963 INR 954 GBP 836 PKR 479 BDT 382 BRL 356 CAD 337

Among stores with pricing data, the most common price range is Under $25. The average is higher at $68 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (43%), Facebook (41%), YouTube (10%).

Instagram
43%
Facebook
41%
YouTube
10%
TikTok
10%
Twitter / X
6%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 51%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (18%), Facebook Pixel (15%).

Google Analytics
22%
Google Tag Manager
18%
Facebook Pixel
15%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

33 products $44 avg 1 ads
Beauty & Cosmetics hair tools beauty products
613 products $13 avg 3 ads
Beauty & Cosmetics men's grooming hair products
3,750 products $4 avg 2 ads
Beauty & Cosmetics Home & Garden latvian cosmetics beauty products online
774 products $6 avg 1 ads
Home & Garden Beauty & Cosmetics kitchenware hair dye
532 products $1 avg 6 ads
Beauty & Cosmetics Baby & Kids baby products personal care
53 products $35 avg 15 ads
Beauty & Cosmetics hair care products hair masks
128 products $39 avg 1 ads
Health Beauty & Cosmetics vegan skincare collagen supplements
11 products $14 avg 1 ads
Beauty & Cosmetics natural hair care hair strengthening
101 products $6 avg 4 ads
Home & Garden Beauty & Cosmetics household cleaning supplies personal care products
Home ⋆ Mon Platin United Kingdom
223 products $17 avg 5 ads
Beauty & Cosmetics men hair care hair styling products
1,643 products $7 avg 3 ads
Beauty & Cosmetics cosmetics perfumes
242 products $12 avg 1 ads
Beauty & Cosmetics Health natural cosmetics organic skincare

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FAQ

How many WooCommerce Haircare stores are there?

We currently track 17,217 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 5,197 new stores were indexed in the Haircare segment, showing a 30% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $68, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.