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WooCommerce subcategory analytics
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Updated July 13, 2026
WooCommerce

21.1K WooCommerce Haircare Stores: Stats & Market Data (2026)

21,098 active WooCommerce stores fall into the Haircare segment, with 3,793 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 43% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

43%
Social media
2%
Meta ads
51%
Contact info
Total Stores
21,098
Active WooCommerce stores
New (30d)
3,793
Newly added in the last 30 days
Avg. Products
2,045
Among 21,029 stores with catalog data
Avg. Price
$69
Among 18,848 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,000 2,500 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,793 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,681 · 8%
10-49 7,268 · 35%
50-199 5,995 · 29%
200-999 3,297 · 16%
1k-4.9k 1,505 · 7%
5k+ 1,283 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
7% coverage
Home & Garden
4% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Celebrations & Gifts
1% coverage
Animals & Pet Supplies 62 Jewelry & Watches 54 Education & Courses 41 Toys & Games 41

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,045 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,615. The strongest country concentrations are India, Iran (Islamic Republic of), United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11,149 · 59%
$25-$49 4,442 · 24%
$50-$99 1,939 · 10%
$100-$199 751 · 4%
$200-$499 387 · 2%
$500+ 180 · 1%
Store currencies
USD 4,891 EUR 4,834 INR 1,106 IRT 1,098 GBP 880 PKR 538 BRL 425 BDT 391

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (34%), Facebook (33%), TikTok (7%).

Instagram
34%
Facebook
33%
TikTok
7%
YouTube
7%
Twitter / X
4%
LinkedIn
2%
Pinterest
1%

About 43% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (14%), Facebook Pixel (10%).

Google Analytics
19%
Google Tag Manager
14%
Facebook Pixel
10%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

41 products $31 avg 1 ads
Beauty & Cosmetics Skincare
820 products $29 avg 1 ads
Beauty & Cosmetics Beauty Products
89 products $366 avg 16 ads
Beauty & Cosmetics
55 products $10 avg 14 ads
Beauty & Cosmetics Haircare
18 products $69 avg 3 ads
Beauty & Cosmetics
138 products $33 avg 16 ads
Beauty & Cosmetics Haircare Personal Care
269 products $19 avg 1 ads
Beauty & Cosmetics Cosmetics Haircare
Home - Grizzly Adam United Kingdom
111 products $37 avg 10 ads
Apparel & Accessories Beauty & Cosmetics Health Haircare
316 products $48 avg 2 ads
Beauty & Cosmetics Haircare
295 products $6 avg 10 ads
Beauty & Cosmetics Cosmetics Skincare
11 products $13 avg 2 ads
Beauty & Cosmetics
1,939 products $4 avg 2 ads
Beauty & Cosmetics Cosmetics Skincare

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FAQ

How many WooCommerce Haircare stores are there?

We currently track 21,098 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 3,793 new stores were indexed in the Haircare segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.