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WooCommerce subcategory analytics
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Updated June 22, 2026
WooCommerce

19.5K WooCommerce Haircare Stores: Stats & Market Data (2026)

19,502 active WooCommerce stores fall into the Haircare segment, with 4,587 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 48% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

48%
Social media
2%
Meta ads
57%
Contact info
Total Stores
19,502
Active WooCommerce stores
New (30d)
4,587
Newly added in the last 30 days
Avg. Products
1,959
Among 19,478 stores with catalog data
Avg. Price
$67
Among 17,884 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,192 2,596 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

4,587 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,838 · 9%
10-49 6,823 · 35%
50-199 5,349 · 27%
200-999 2,905 · 15%
1k-4.9k 1,367 · 7%
5k+ 1,196 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
7% coverage
Home & Garden
4% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Celebrations & Gifts
1% coverage
Animals & Pet Supplies 59 Jewelry & Watches 55 Toys & Games 43 Education & Courses 42

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,959 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,609. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10,468 · 59%
$25-$49 4,242 · 24%
$50-$99 1,885 · 11%
$100-$199 740 · 4%
$200-$499 381 · 2%
$500+ 168 · 1%
Store currencies
USD 4,679 EUR 4,525 INR 1,027 GBP 893 IRT 565 PKR 520 BRL 402 BDT 390

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Instagram (40%), Facebook (38%), TikTok (9%).

Instagram
40%
Facebook
38%
TikTok
9%
YouTube
9%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

About 48% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (16%), Facebook Pixel (13%).

Google Analytics
20%
Google Tag Manager
16%
Facebook Pixel
13%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $46 avg 1 ads
Beauty & Cosmetics Arts & Entertainment Haircare Aromatherapy
133 products $10 avg 11 ads
Beauty & Cosmetics Beauty Products
3,420 products $23 avg 1 ads
Beauty & Cosmetics Beauty Products Cosmetics
502 products $33 avg 2 ads
Beauty & Cosmetics Beauty Products Cosmetics
6 products $20 avg 4 ads
Beauty & Cosmetics Beauty Products
26 products $10 avg 2 ads
Beauty & Cosmetics Beauty Products Skincare
18 products $3 avg 1 ads
Beauty & Cosmetics Beauty Products Cosmetics
4,469 products $15 avg 1 ads
Health Beauty & Cosmetics Supplements Skincare
496 products $330 avg 1 ads
Beauty & Cosmetics Hair Extensions
Evora Mart Bangladesh
68 products $6 avg 1 ads
Beauty & Cosmetics Beauty Products Cosmetics
32 products $67 avg 111 ads
Beauty & Cosmetics
71 products $11 avg 10 ads
Beauty & Cosmetics Men's Fashion Haircare

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FAQ

How many WooCommerce Haircare stores are there?

We currently track 19,502 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 4,587 new stores were indexed in the Haircare segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.