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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

10.3K WooCommerce Haircare Stores: Stats & Market Data (2026)

10,312 active WooCommerce stores fall into the Haircare segment, with 1,811 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 64% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
65%
Contact info
Total Stores
10,312
Active WooCommerce stores
New (30d)
1,811
Newly added in the last 30 days
Avg. Products
953
Among 10,301 stores with catalog data
Avg. Price
$77
Among 9,673 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,763 881 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,811 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,924 · 19%
10-49 4,051 · 39%
50-199 2,269 · 22%
200-999 1,237 · 12%
1k-4.9k 548 · 5%
5k+ 272 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
6% coverage
Home & Garden
3% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Electronics
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Education & Courses 26 Animals & Pet Supplies 24 Arts & Entertainment 23 Toys & Games 22

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 953 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,071. The strongest country concentrations are India, Bangladesh, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,412 · 56%
$25-$49 2,266 · 23%
$50-$99 1,185 · 12%
$100-$199 469 · 5%
$200-$499 237 · 2%
$500+ 104 · 1%
Store currencies
USD 2,723 EUR 2,015 INR 709 GBP 477 PKR 381 BDT 313 CAD 209 BRL 193

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Facebook (54%), Instagram (53%), YouTube (14%).

Facebook
54%
Instagram
53%
YouTube
14%
TikTok
14%
Twitter / X
7%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (22%), Facebook Pixel (20%).

Google Analytics
26%
Google Tag Manager
22%
Facebook Pixel
20%
Google Ads
11%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

307 products $25 avg 2 ads
Beauty & Cosmetics Health personal care wellness
1,787 products $10 avg 41 ads
Beauty & Cosmetics hair extensions wigs
54 products $11 avg 1 ads
Beauty & Cosmetics haircare products shampoo
6 products $12 avg 5 ads
Beauty & Cosmetics rosemary shampoo and serum combo rosemary hair mask
313 products $6 avg 15 ads
Beauty & Cosmetics cosmetics online skincare products
634 products $29 avg 8 ads
Beauty & Cosmetics korean beauty products skincare sale
1,331 products $42 avg 1 ads
Beauty & Cosmetics hair repair volume shampoo
6 products $22 avg 3 ads
Beauty & Cosmetics hair color beard dye
27 products $11 avg 1 ads
Beauty & Cosmetics hair loss treatment shampoos
283 products $7 avg 4 ads
Electronics Beauty & Cosmetics gadgets wellness
296 products $8 avg 2 ads
Beauty & Cosmetics personal-care new-arrivals
11 products $42 avg 13 ads
Beauty & Cosmetics hair loss hair regrowth

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FAQ

How many WooCommerce Haircare stores are there?

We currently track 10,312 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 1,811 new stores were indexed in the Haircare segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.