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WooCommerce subcategory analytics
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Updated May 18, 2026
WooCommerce

13.7K WooCommerce Haircare Stores: Stats & Market Data (2026)

13,660 active WooCommerce stores fall into the Haircare segment, with 4,961 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 53% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

53%
Social media
3%
Meta ads
61%
Contact info
Total Stores
13,660
Active WooCommerce stores
New (30d)
4,961
Newly added in the last 30 days
Avg. Products
1,482
Among 13,652 stores with catalog data
Avg. Price
$65
Among 12,782 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,061 1,530 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,961 new stores were added in the past 30 days — 36% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,901 · 14%
10-49 5,036 · 37%
50-199 3,399 · 25%
200-999 1,828 · 13%
1k-4.9k 847 · 6%
5k+ 641 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
8% coverage
Home & Garden
4% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Celebrations & Gifts
1% coverage
Animals & Pet Supplies 42 Education & Courses 36 Jewelry & Watches 35 Toys & Games 31

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,482 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,372. The strongest country concentrations are India, United Kingdom, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,280 · 57%
$25-$49 3,066 · 24%
$50-$99 1,442 · 11%
$100-$199 572 · 4%
$200-$499 296 · 2%
$500+ 126 · 1%
Store currencies
USD 3,478 EUR 2,964 INR 828 GBP 658 PKR 436 BDT 349 CAD 279 BRL 276

Among stores with pricing data, the most common price range is Under $25. The average is higher at $65 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (45%), Facebook (43%), YouTube (11%).

Instagram
45%
Facebook
43%
YouTube
11%
TikTok
11%
Twitter / X
6%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 53%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (20%), Facebook Pixel (17%).

Google Analytics
23%
Google Tag Manager
20%
Facebook Pixel
17%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,446 products $24 avg 2 ads
Beauty & Cosmetics beauty products skincare store
12 products $42 avg 3 ads
Beauty & Cosmetics hair brush hair care products
23 products $18 avg 1 ads
Health Beauty & Cosmetics natural health products organic skincare
2,143 products $22 avg 1 ads
Beauty & Cosmetics professional beauty products hairstyling
122 products $17 avg 1 ads
Beauty & Cosmetics hair products scalp care
133 products $10 avg 8 ads
Beauty & Cosmetics online skincare store haircare products
54 products $88 avg 1 ads
Beauty & Cosmetics hair mask hair treatment
65 products $21 avg 1 ads
Beauty & Cosmetics men's hair care barbershop
1,470 products $15 avg 2 ads
Beauty & Cosmetics skincare products beauty essentials
73 products $17 avg 5 ads
Beauty & Cosmetics haircare products styling products
247 products $29 avg 7 ads
Beauty & Cosmetics haircare styling tools
176 products $15 avg 10 ads
Beauty & Cosmetics natural cosmetics greek scientists

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FAQ

How many WooCommerce Haircare stores are there?

We currently track 13,660 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 4,961 new stores were indexed in the Haircare segment, showing a 36% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $65, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.