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Topic
Updated May 18, 2026
WooCommerce

10.8K WooCommerce Skincare Stores: Stats & Market Data (2026)

10,788 active WooCommerce stores fall into the Skincare segment, with 2,692 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 56% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

56%
Social media
3%
Meta ads
61%
Contact info
Total Stores
10,788
Active WooCommerce stores
New (30d)
2,692
Newly added in the last 30 days
Avg. Products
1,527
Among 10,778 stores with catalog data
Avg. Price
$113
Among 10,181 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,492 746 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,692 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,928 · 18%
10-49 3,774 · 35%
50-199 2,718 · 25%
200-999 1,387 · 13%
1k-4.9k 547 · 5%
5k+ 424 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
96% coverage
Health
6% coverage
Home & Garden
3% coverage
Apparel & Accessories
1% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Education & Courses
0% coverage
Celebrations & Gifts 49 Electronics 40 Arts & Entertainment 39 Adult 27

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,527 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are India, Bangladesh, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,030 · 49%
$25-$49 2,527 · 25%
$50-$99 1,723 · 17%
$100-$199 550 · 5%
$200-$499 221 · 2%
$500+ 130 · 1%
Store currencies
USD 2,800 EUR 2,347 INR 426 BDT 372 GBP 367 PKR 328 CAD 222 VND 208

Among stores with pricing data, the most common price range is Under $25. The average is higher at $113 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (47%), Facebook (45%), TikTok (11%).

Instagram
47%
Facebook
45%
TikTok
11%
YouTube
10%
Twitter / X
7%
LinkedIn
4%
Pinterest
2%

Social media adoption is strong at 56%, and 3% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (20%), Facebook Pixel (18%).

Google Analytics
24%
Google Tag Manager
20%
Facebook Pixel
18%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

180 products $22 avg 8 ads
Beauty & Cosmetics beauty skincare
41 products $9 avg 5 ads
Beauty & Cosmetics skincare beauty products
364 products $18 avg 1 ads
Home & Garden Food & Beverages Apparel & Accessories moroccan products uae
105 products $68 avg 9 ads
Beauty & Cosmetics eyecare lip care
29 products $32 avg 1 ads
Beauty & Cosmetics skincare make-up
6 products $65 avg 23 ads
Beauty & Cosmetics cosmetics store beauty products
1,670 products $35 avg 1 ads
Beauty & Cosmetics beauty makeup
109 products $20 avg 1 ads
Beauty & Cosmetics skincare beauty products
6 products $9 avg 1 ads
Apparel & Accessories Beauty & Cosmetics bra detox plum
32 products $7 avg 1 ads
Beauty & Cosmetics skincare beauty

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FAQ

How many WooCommerce Skincare stores are there?

We currently track 10,788 active WooCommerce stores in the Skincare segment.

Are WooCommerce Skincare stores growing?

Yes. In the last 30 days, 2,692 new stores were indexed in the Skincare segment, showing a 25% monthly growth rate.

What is the average product price in WooCommerce Skincare stores?

Among stores with pricing data, the average listed price is about $113, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.