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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

6,247 WooCommerce Supplements Stores: Stats & Market Data (2026)

6,247 active WooCommerce stores fall into the Supplements segment, with 548 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 47% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

47%
Social media
3%
Meta ads
61%
Contact info
Total Stores
6,247
Active WooCommerce stores
New (30d)
548
Newly added in the last 30 days
Avg. Products
1,159
Among 6,237 stores with catalog data
Avg. Price
$63
Among 5,797 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,005 502 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

548 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,246 · 20%
10-49 2,362 · 38%
50-199 1,548 · 25%
200-999 643 · 10%
1k-4.9k 240 · 4%
5k+ 198 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
89% coverage
Beauty & Cosmetics
11% coverage
Food & Beverages
8% coverage
Apparel & Accessories
1% coverage
Education & Courses
1% coverage
Adult
1% coverage
Home & Garden
1% coverage
Books & Literature
1% coverage
Sporting Goods
1% coverage
Animals & Pet Supplies 22 Baby & Kids 16

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,159 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are India, United Kingdom, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,167 · 37%
$25-$49 1,881 · 32%
$50-$99 1,152 · 20%
$100-$199 382 · 7%
$200-$499 159 · 3%
$500+ 56 · 1%
Store currencies
USD 2,116 EUR 1,049 INR 277 GBP 257 BDT 192 MYR 171 BRL 153 CAD 134

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (40%), Instagram (36%), YouTube (12%).

Facebook
40%
Instagram
36%
YouTube
12%
Twitter / X
9%
TikTok
8%
LinkedIn
6%
Pinterest
2%

About 47% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (21%), Facebook Pixel (14%).

Google Analytics
24%
Google Tag Manager
21%
Facebook Pixel
14%
Google Ads
11%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

232 products $35 avg 26 ads
Health natural products bio store
18 products $76 avg 1 ads
Health wellness natural products
18 products $63 avg 3 ads
Health fenben supplements
425 products $6 avg 1 ads
Health herbal medicine natural health
3,214 products $42 avg 1 ads
Health supplements vitamins
5 products $40 avg 1 ads
Health supplements health-benefits
52 products $21 avg 1 ads
Food & Beverages Health Apparel & Accessories sports nutrition supplements
73 products $87 avg 1 ads
Health peptides research compounds
10 products $38 avg 2 ads
Health rawatan buah pinggang supplements
11 products $57 avg 4 ads
Health women's health supplements
169 products $43 avg 1 ads
Health vitamins supplements

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FAQ

How many WooCommerce Supplements stores are there?

We currently track 6,247 active WooCommerce stores in the Supplements segment.

Are WooCommerce Supplements stores growing?

Yes. In the last 30 days, 548 new stores were indexed in the Supplements segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Supplements stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.